DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Attention overlanders! 🥳 Our official 2026 Overland Expo SoCal Sponsor and Exhibitor list is now live. Discover which of the 360+ brands are rolling into Costa Mesa for the largest overlanding event in Southern California.
Planning your weekend? Explore our education schedule online and start mapping out the classes, demos, and trainings you don’t want to miss! 📳
Roll call! Who are you most excited to see at Overland Expo SoCal? Tag them below! ⬇️ 👀
View the full list and schedule on our website using the link in our bio! 🧭
#overlandexpo #overlandexposocal #overlandgear #overlandvehicles #overlandcommunity overlandevent
Giveaway time! 🎉 We’re giving one lucky follower a pair of Overland Expo SoCal weekend passes!
🏕️Join us March 14-15 at the OC Fair & Event Center for Southern California’s largest overlanding event. View custom rigs, speak with 360+ exhibitors, and learn from adventure experts! The giveaway will close Friday, Feb. 13 at 4pm. The winner will be selected at random this weekend. Best of luck!
👉Here’s how to enter:
1. Follow @overlandexpo
2. Like this post
3. Comment the weirdest snack you’ve eaten on the trail that actually slapped!
For more Overland Expo information, click the link in our bio!
🚨NOTE: The winner will be contacted via direct message from the official @overlandexpo account only. We will not ask for any payment information from the winner of this giveaway to receive their weekend passes. Please report any suspicious accounts that reach out to you regarding this giveaway and inform us about them as well.
Today’s Industry Spotlight features @offroadtraveltv, the only weekly cable television program dedicated to travel and overlanding! 💡Did you know the show’s journey began with a trip to Overland Expo PNW? From there, it’s been taking viewers to some of the most remote locations in the world while showcasing the latest gear, vehicles, and equipment.
Off-Road Travel TV can be seen every Sunday at 9:30 am on the RACER network, with multiple re-airs scheduled throughout the week. 📺
Read the full story on The Compass, linked in our bio! 🤙
#OverlandExpo #Overlanding #AdventureCommunity #OverlandEvent #OverlandCommunity
38 days until Overland Expo SoCal…yes, we’re totally counting! 🤩 Camping passes are almost gone, but don’t worry, day passes are another great way to enjoy the expo!
Come experience the energy, community, and gear that make this the premier overlanding event in Southern California.
GET TRAINED. GET OUTFITTED. GET INSPIRED. GET GOING. 👊
Buy your Overland Expo SoCal tickets through the link in our bio! 🎟️
#OverlandExpoSoCal #Overlanding #AdventureCommunity #OverlandEvent #OverlandCommunity
With just over five weeks until Overland Expo SoCal, we’re breaking down five overlanding essentials to help you gear up for your next trail adventure. Whether you’re new or just need a refresher, we’ve got you covered. Dive into the fundamentals, including choosing the right rig, building your kit, and other essential tips! 💡
What’s one overlanding tip you wish you knew when you were just starting out? 👀
Buy your Overland Expo SoCal tickets through the link in our bio! 🎟️
Read the full article on The Compass 🧭
#OverlandExpoSoCal #Overlanding #AdventureCommunity #OverlandEvent #OverlandCommunity
The Exhibitor List for Overland Expo SoCal 2026 is officially live! Start browsing brands, booth locations, and mapping out your perfect weekend in Costa Mesa. 🔥
A big thank you to our Title Sponsors @alpharexusa, @arb4x4, @bajadesigns, @classicoverland, @kumhotireusa, @roa_off_road, @subaru_usa, @toyotausa, @gowanderbox, and @ankersolix_official for helping make SoCal one of the biggest overland gatherings in the world. 🌍
Head to the link in our bio to explore the full list of exhibitors and sponsors! ⭐️ #overlandexpo #overlandexposocal #overlanding
Missed our Overland Expos in 2025? Don’t worry! Here’s a glimpse into the adventure, community, and gear that made last year unforgettable. 🔥
Which Overland Expo will we see you at? 👀
Click the link in our bio to discover all Overland Expo locations and start planning your next journey.
#OverlandExpo #Overlanding #OverlandCommunity #OverlandVehicles
✨ Calling all women who wander!
Join us Sunday, March 15 for a special brunch meetup at Overland Expo SoCal—presented by @maxxistires —featuring an inspiring Q&A with world traveler Jess Stone of @goruffly.
From crossing continents with her pup to overcoming unimaginable challenges, Jess’s story is one you don’t want to miss. Enjoy mimosas, a bingo game, and meaningful networking with fellow adventurers.
Let’s build community, share stories, and fuel the next journey—together. 🌍🧭
#WomenWhoWander #OverlandExpo #GoRUFFLY #Maxxis #OverlandingCommunity
It's Your Turn to Get Going &
Get Inspired
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Photo by Brett Willhelm, Willhelmn Visual Works