Though we typically keep our content adventure-oriented here at Overland Expo, the success of this year’s Distinguished Gentleman’s Ride (DGR) is worth making a note of. And besides, isn’t riding around for a good cause in a three-piece suit adventurous in its own sort of way?
On May 22nd, 2022, after two years of social distancing and solo riding, the DGR took place worldwide and broke all previous editions’ fundraising records. All in all, the ride comprised 93,456 riders in 802 cities, spread across 104 countries. Each one of them dressed dapper and helped to raise close to $6M USD to support prostate cancer research and men’s mental health.
Triumph Motorcycles has been sponsoring The Distinguished Gentleman’s Ride for the last nine editions. “It is such an honor to be supporting The Distinguished Gentleman’s Ride and contribute towards this year’s incredible result, supporting prostate cancer research and men’s mental health,” said Paul Stroud, Triumph’s Chief Commercial Officer. “Next year will mark Triumph’s 10th anniversary as DGR’s main sponsor and we are working on something incredibly special to celebrate that milestone.”
In 2022 Triumph and Gibson Guitars joined forces to provide some incredible prizes, including a one-off T120 Gibson edition for the highest fundraiser, together with a Triumph-customized 1959 Les Paul Standard Reissue. Please note, if you end up the lucky winner, these are to be left at home on your next BDR ride.
Next year’s edition will mark the 10th anniversary of Triumph supporting The Distinguished Gentleman’s Ride. Since its first edition in 2012, the event has gathered more than 400,000 riders of vintage and classic styled motorcycles from 114 countries around the world and raised more than $37 million for men’s health.
The Distinguished Gentleman’s Ride is as delightful as it is impactful. There’s really no better excuse for riding in wingtips and a bowtie than making the world a better place.