Industry Spotlight

Industry Spotlight: Hipcamp
Hipcamp has transformed the overland camping landscape by opening more...
Industry Spotlight: Method Race Wheels
In 2010, Method Race Wheels was founded by off-road enthusiasts,...
Industry Spotlight: 4×4 Colorado
Once upon a time, in the rugged wilderness of Colorado,...
Industry Spotlight: Zero Breeze
In the world of outdoor adventures, where the line between...
Industry Spotlight: Polaris
Polaris Off-Road Vehicles creates machines that can take you where...
Industry Spotlight: Norweld USA
At Norweld, adventure is in their blood. Everyone from the...
Industry Spotlight: Lance Campers
That has been the No. 1 goal of Lance Camper...
Industry Spotlight: 23Zero
The mission for 23Zero is to adapt a sensible use...
Industry Spotlight: Denali Electronics
In 2012, DENALI Electronics was founded and released its first...
Industry Spotlight: Geyser Systems
When you’re out in the backcountry, the first thing to...
Industry Spotlight: Exploration Vans
Sitting at the base of some of the mountains that...
Industry Spotlight: Truck Brigade
Ryan Horton and TJ Watson, founders of Truck Brigade, came...
Industry Spotlight: Kovea & Nomadica Outfitters
It was the pursuit of products that were compact and...
Industry Spotlight: Motorcycle Offsetters
Andreas Gneist, the founder of Motorcycle Offsetters, used to work...
Industry Spotlight: EcoFlow
The birth of EcoFlow came only half a decade ago...
Industry Spotlight: INEOS Grenadier
A pub, a beer, and a plan. Sir Jim Ratcliffe...
Industry Spotlight: Potential Motors
Potential Motors began from a desire to transform the driving...
Industry Spotlight: Oliver Travel Trailers
The Oliver family has been camping for decades and has...
Industry Spotlight: High Country Motor Lodge
Even the most well-traveled overlander needs to take the occasional...
Industry Spotlight: Mac’s Custom Tie Downs
Those familiar with the overlanding market know that storage is...
Industry Spotlight: Dometic
From weekend outings in the San Juan Mountains of Colorado...
Industry Spotlight: C4 Fabrication
Freedom, rebellion, and fearless individualism are just some of the...
Industry Spotlight: Beyond Clothing
Rooted in the Pacific Northwest and inspired by the beauty...
Industry Spotlight: Honda
The birth of American Honda began with motorcycles over 60...

Industry Spotlight: Hipcamp

Hipcamp has transformed the overland camping landscape by opening more than 5 million acres of beautiful private land to create new places for people to camp while also making public lands more accessible by bringing together campground information across state and national parks, national forests, BLM, county parks, and more.  

Industry Spotlight: Method Race Wheels

In 2010, Method Race Wheels was founded by off-road enthusiasts, and the brand emerged with a bold vision: to transform the lessons learned from grueling off-road racing into wheels that would redefine both performance and adventure.

Industry Spotlight: 4×4 Colorado

Once upon a time, in the rugged wilderness of Colorado, two adventurous souls named Blaine Tatalovich and Josh Frakes embarked on a journey that would forever change the way outdoor enthusiasts experienced camping.

Industry Spotlight: Zero Breeze

In the world of outdoor adventures, where the line between comfort and the rugged wilderness is often blurred, ZERO BREEZE stands out as a brand that humanizes the essence of overlanding by bringing moments of respite and relief.

Industry Spotlight: Polaris

Polaris Off-Road Vehicles creates machines that can take you where others can’t – from deep in the backcountry to catching thrills riding trails in forests or dunes and everywhere in between.

Industry Spotlight: Norweld USA

At Norweld, adventure is in their blood. Everyone from the owners and sales team to those building the flatbeds and canopies have grown up camping and fishing across this vast wonderland.

Industry Spotlight: Lance Campers

That has been the No. 1 goal of Lance Camper since they opened their first 500-square-foot shop in 1965: to build premium recreational vehicles specifically for those who are going to go out and really use them.

Industry Spotlight: 23Zero

The mission for 23Zero is to adapt a sensible use of new technology and combine it with solid manufacturing principles to make products that offer the best bang for your buck.

Industry Spotlight: Denali Electronics

In 2012, DENALI Electronics was founded and released its first LED light kit that provided a ‘complete lighting solution’ for adventure bikes, including lights, a vehicle-specific mount, a wiring harness, and a control unit to modulate the driving lights with the high and low beam of the motorcycle.

Industry Spotlight: Geyser Systems

When you’re out in the backcountry, the first thing to run out is water. Whether you’re drinking it, using it to get clean, or doing your dishes, making sure you have enough is a huge deal when you’re overlanding.

Industry Spotlight: Exploration Vans

Sitting at the base of some of the mountains that have helped shape athletes such as Richie Rude and Bode Miller, Exploration Vans is positioned unassumingly between a Gymnastics Camp and Karate Studio.

Industry Spotlight: Truck Brigade

Ryan Horton and TJ Watson, founders of Truck Brigade, came together with the shared vision of revolutionizing the overland parts and accessory market. In 2017, that vision became a reality, as Truck Brigade was founded and is today considered the industry-leading one-stop shop for overland and offroad parts and accessories.

Industry Spotlight: Kovea & Nomadica Outfitters

It was the pursuit of products that were compact and well made that led Josh and Ramin to form Nomadica Outfitters. It also lead them to importing and distributing Kovea products in the USA.

Industry Spotlight: Motorcycle Offsetters

Andreas Gneist, the founder of Motorcycle Offsetters, used to work in the financial City of London, UK, spending all of his limited free time to ride and travel in North Africa, Europe, Australia, and the U.S. Fed up with the predictability of corporate life, he quit – and moved to British Columbia, Canada in 2018.

Industry Spotlight: EcoFlow

The birth of EcoFlow came only half a decade ago when a team of young engineers brought together their knowledge of battery power, passion for tech innovation, and renewable energy to create the original RIVER 412.

Industry Spotlight: INEOS Grenadier

A pub, a beer, and a plan. Sir Jim Ratcliffe had an idea and a thirst. He went to The Grenadier, a London pub, and met with four equally thirsty friends. But the thirst wasn’t just for the pub’s liquid fare. Sir Ratcliffe had a thirst for a rugged, no-nonsense, utilitarian 4X4.

Industry Spotlight: Potential Motors

Potential Motors began from a desire to transform the driving experience. On this journey, Potential’s Chief Scientist, an avid overlander in his Winnebago, started to get fed up with the limitations of where he could go. Time after time, he would come to trails where his vehicle was simply too wide to enter. He would look up the mountain and see the peak, but it was completely inaccessible to him and anyone else with a van, truck, or SUV.

Industry Spotlight: Oliver Travel Trailers

The Oliver family has been camping for decades and has a great love for each other and the outdoors. They have always enjoyed the togetherness that camping brings and the memories they shared during their adventures.

Industry Spotlight: High Country Motor Lodge

Even the most well-traveled overlander needs to take the occasional pit stop to relax, reorganize, and plan the next leg of the journey. If you’re going to take some time off from the road, it’s best to do it at a place that’s designed with the adventurous spirit in mind.

Industry Spotlight: Mac’s Custom Tie Downs

Those familiar with the overlanding market know that storage is particularly important. Gear and supplies must be stored safely in compact spaces whilst allowing the overall living space to be accessible and enjoyable.

Man unloading a cooler from a Defender.

Industry Spotlight: Dometic

From weekend outings in the San Juan Mountains of Colorado to extended journeys into Oregon’s Owyhee Canyonlands, the Dometic product, sales, and marketing team is passionate about vehicle-based adventure.

Industry Spotlight: C4 Fabrication

Freedom, rebellion, and fearless individualism are just some of the virtues C4 Fabrication was founded on seven years ago by Caleb Rupp.

Industry Spotlight: Beyond Clothing

Rooted in the Pacific Northwest and inspired by the beauty of the great outdoors, Beyond Clothing® was founded in 1996 in Seattle, WA as a supplier of technical and durable gear for US SOCOM.

Industry Spotlight: Honda

The birth of American Honda began with motorcycles over 60 years ago. Not too long after, the first Honda vehicles rolled off the production line and soon became best sellers.

Photo by Brett Willhelm

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