Industry Spotlight

A pub, a beer, and a plan. Sir Jim Ratcliffe had an idea and a thirst. He went to The Grenadier, a London pub, and met with four equally thirsty friends. But the thirst wasn’t just for the pub’s liquid fare. Sir Ratcliffe had a thirst for a rugged, no-nonsense, utilitarian 4X4.

Potential Motors began from a desire to transform the driving experience. On this journey, Potential’s Chief Scientist, an avid overlander in his Winnebago, started to get fed up with the limitations of where he could go. Time after time, he would come to trails where his vehicle was simply too wide to enter. He would look up the mountain and see the peak, but it was completely inaccessible to him and anyone else with a van, truck, or SUV.

The Oliver family has been camping for decades and has a great love for each other and the outdoors. They have always enjoyed the togetherness that camping brings and the memories they shared during their adventures.

Even the most well-traveled overlander needs to take the occasional pit stop to relax, reorganize, and plan the next leg of the journey. If you’re going to take some time off from the road, it’s best to do it at a place that’s designed with the adventurous spirit in mind.

Those familiar with the overlanding market know that storage is particularly important. Gear and supplies must be stored safely in compact spaces whilst allowing the overall living space to be accessible and enjoyable.

From weekend outings in the San Juan Mountains of Colorado to extended journeys into Oregon’s Owyhee Canyonlands, the Dometic product, sales, and marketing team is passionate about vehicle-based adventure.

Freedom, rebellion, and fearless individualism are just some of the virtues C4 Fabrication was founded on seven years ago by Caleb Rupp.

Rooted in the Pacific Northwest and inspired by the beauty of the great outdoors, Beyond Clothing® was founded in 1996 in Seattle, WA as a supplier of technical and durable gear for US SOCOM.

The birth of American Honda began with motorcycles over 60 years ago. Not too long after, the first Honda vehicles rolled off the production line and soon became best sellers.

The only limit to adventure should be imagination. That’s the spirit of overlanders everywhere, removing barriers and paving new paths, no matter how challenging the journey.