A pub, a beer, and a plan. Sir Jim Ratcliffe had an idea and a thirst. He went to The Grenadier, a London pub, and met with four equally thirsty friends. But the thirst wasn’t just for the pub’s liquid fare. Sir Ratcliffe had a thirst for a rugged, no-nonsense, utilitarian 4X4.
Potential Motors began from a desire to transform the driving experience. On this journey, Potential’s Chief Scientist, an avid overlander in his Winnebago, started to get fed up with the limitations of where he could go. Time after time, he would come to trails where his vehicle was simply too wide to enter. He would look up the mountain and see the peak, but it was completely inaccessible to him and anyone else with a van, truck, or SUV.
The Oliver family has been camping for decades and has a great love for each other and the outdoors. They have always enjoyed the togetherness that camping brings and the memories they shared during their adventures.
Even the most well-traveled overlander needs to take the occasional pit stop to relax, reorganize, and plan the next leg of the journey. If you’re going to take some time off from the road, it’s best to do it at a place that’s designed with the adventurous spirit in mind.
Those familiar with the overlanding market know that storage is particularly important. Gear and supplies must be stored safely in compact spaces whilst allowing the overall living space to be accessible and enjoyable.
From weekend outings in the San Juan Mountains of Colorado to extended journeys into Oregon’s Owyhee Canyonlands, the Dometic product, sales, and marketing team is passionate about vehicle-based adventure.
Freedom, rebellion, and fearless individualism are just some of the virtues C4 Fabrication was founded on seven years ago by Caleb Rupp.
Rooted in the Pacific Northwest and inspired by the beauty of the great outdoors, Beyond Clothing® was founded in 1996 in Seattle, WA as a supplier of technical and durable gear for US SOCOM.
The birth of American Honda began with motorcycles over 60 years ago. Not too long after, the first Honda vehicles rolled off the production line and soon became best sellers.
Mosko Moto started ten years ago with a crash and a question. The crash was on the Mosquito Coast of Honduras, aka ‘La Moskitia.’ That’s where our name comes from, and it’s also where I (Pete) broke my leg.
The only limit to adventure should be imagination. That’s the spirit of overlanders everywhere, removing barriers and paving new paths, no matter how challenging the journey.
The Adventure Portal, or TAP for short, was born around a fire pit in the Southern Californian Desert
Adaptive Humanity founder Matt Hallett was an active outdoor adventure seeker who tried to live life to the fullest, but that all changed in a blink of an eye.
Back in 2002, Scott Brady was sitting under the fluorescent office lights of the software company he worked for and decided that he wanted to explore the world. So, Scott started Expeditions West, bought a Toyota Tacoma, built it out into an overland expedition rig (which was surprisingly uncommon at the time), and drove it up into the Arctic Circle.
Outerly is a one-stop-shop van life solutions brand that is always innovating new products to make
When Raptor Series set out to develop the OFFGRID Outdoor Gear product line, their vision was to be able to provide a variety of premium quality Overlanding products at a reasonable price so that more people may become interested in the lifestyle in which we all have come to love. T
Throughout our 50-years in the automotive aftermarket, Putco has always adapted to or created accessory trends with high quality and innovative products while maintaining an intimate relationship with and thorough understanding of our customer base.
Headquartered in Kansas City, Missouri – the heart of the country, Midland is committed to creating innovative products that take your communication to new levels.
Who is Wagan Tech? Since 1983 we’ve been right here in the San Francisco Bay Area of California, providing vehicle-lifestyle gear that drives you forward and keeps you #RoadReady.
Since its founding by Wilhelm Swarovski in 1949, Swarovski Optik has become one of the world’s
Sea to Summit is an award-winning manufacturer of ingeniously designed, omni-terrain outdoor gear. Their product line ranges from ultralight cookware to the most versatile tent on the market.
There’s nothing quite like an overland journey. And now, Ronald McDonald House-Denver is giving you the
QuietKat is the leader in off-road electric bikes for hunting, fishing, camping, and exploring the great
Forrest Tool has developed a way to take a full off-road tool kit with you without eating away at your precious cargo. The Max Tool Kit is based around a 3.5-pound axe head mounted on a 34-inch composite polyglass handle. The head has a unique eye that runs perpendicular to the tool’s handle.
Photo by Brett Willhelm