Industry Spotlight

Industry Spotlight

Industry Spotlight: Potential Motors

Potential Motors began from a desire to transform the driving experience. On this journey, Potential’s Chief Scientist, an avid overlander in his Winnebago, started to get fed up with the limitations of where he could go. Time after time, he would come to trails where his vehicle was simply too wide to enter. He would look up the mountain and see the peak, but it was completely inaccessible to him and anyone else with a van, truck, or SUV.

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Overland Journal

Industry Spotlight: Overland Journal

Back in 2002, Scott Brady was sitting under the fluorescent office lights of the software company he worked for and decided that he wanted to explore the world. So, Scott started Expeditions West, bought a Toyota Tacoma, built it out into an overland expedition rig (which was surprisingly uncommon at the time), and drove it up into the Arctic Circle.

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