Ford Motor Company and Filson Unveil Bronco Filson Collaboration

Ford has teamed up with Filson to introduce the first-ever Bronco Filson, a new limited-run SUV that blends the Bronco’s off-road capability with Filson’s heritage in durable outdoor gear.

Photo by Ford Motor Company

Built on the Bronco’s proven platform, the Filson edition comes standard with a 3.0-liter EcoBoost V6 and the Sasquatch package, including 35-inch tires, locking differentials, and Fox shocks. Trail-focused features like Trail Turn Assist and multiple G.O.A.T. Modes reinforce its backcountry intent.

Inside, the focus shifts to material quality and utility. The cabin features quilted leather, rugged woven fabrics, and Filson-inspired storage, including removable saddlebag-style door pockets and modular cargo bags designed for gear-heavy travel. Ford also refined the experience for longer trips, adding improved cabin insulation, ventilated front seats, and upgraded tech, creating what it says is the quietest Bronco yet.

photo by Ford Motor Company

A limited First Edition will launch with exclusive styling details and serialized badging, with orders expected to open this fall ahead of showroom arrivals early next year. Alongside the vehicle, a limited-edition Bronco x Filson collection will be available starting June 4 through Filson stores and Filson.com.

For more information or to sign up for updates, customers can visit Ford.com or Filson.com.

Latest Stories

Eat, Drink, and Celebrate at Overland Expo Mountain West 2026

Eat, Drink, and Celebrate at Overland Expo Mountain West 2026

Overland Expo Mountain West is almost here, and while the days will be packed with world-class education, epic vehicles, and…
Don't Miss These Sponsors & Exhibitors at Overland Expo Mountain West

Don't Miss These Sponsors & Exhibitors at Overland Expo Mountain West

Overland Expo Mountain West will be coming back to Colorado in just a few short weeks. Join overlanders from all…
The Most Unexpected Overland Build of the Year? A Rivian R1T Trail Aid Station with a Slushie Machine

The Most Unexpected Overland Build of the Year? A Rivian R1T Trail Aid Station with a Slushie Machine

Ultra runners and overlanders may move at very different speeds, but they share one thing in common: the further you…