This Lamborghini Urus Concept Is Fit for a Billionaire Overlander

I’ll start off by letting you know that this arctic truck-style Lamborghini Urus is just a rendering. But it would be really incredible if it were a real rig.

The fact that Abimelec Arellano created it speaks volumes about the growth in popularity in overlanding.

Not so long ago, such a creation would have been laughable. Now it’s not so crazy to imagine a billionaire or sultan having a hardcore Urus commissioned.

READ MORE: WHERE TO GO OVERLANDING

As the world moves toward high-tech unibody off-road vehicles, there is no doubt that rigs like this will become more commonplace. If computers and electric motors can best solid axles, why not evolve?


lamborghini-urus-arctic-truck-abimelec-design-rear-goodwood-09022021.jpg

Of course, I am not advocating for the billionaire-ization of overlanding — far from it. Nevertheless, the auto industry is one where the trickle-down theory is alive and well. If you want to see a bad-ass mid-size crossover off-roader from Audi, look first to its elite stablemates.


Header image: Abimelec Arellano

Latest Stories

Is Tesla's Cybertruck 'Cybertent' Ready For Overlanding?

Is Tesla's Cybertruck 'Cybertent' Ready For Overlanding?

The original tent render was fairly sharp-edged and transparent; the current deliverable is less so, which is expected for an…
A Sneak Peek at the Trail Course Driving Experience

A Sneak Peek at the Trail Course Driving Experience

Editor’s Note: Tobin Vigil wrote this excellent preview of what attendees can expect from the Trail Course Driving Experience at…
15 Things You Can’t Miss at Overland Expo West 

15 Things You Can’t Miss at Overland Expo West 

It's almost time for Overland Expo West, the largest gathering of overland manufacturers, campers, media, product innovation, customers, and culture…

Photo by Brett Willhelm

THE WORLD IS WAITING.

We keep our fingers on the pulse of the Overlanding world. Join the Overland News community and get our email on all things overland—including Overland Expo show updates, offers, and overland-specific articles.