Ford Broncos Are Rolling Out to Dealerships

If you are one of the 125,000 people that is patiently waiting on your new Ford Bronco, the wild steed is a little bit closer to the stable than it was a few weeks ago. With the addition of a $750-million upgrade and 2,700 new jobs at the Michigan Assembly Plant the two and four door models are rolling off the assembling line. Soon they’ll make their way to dealerships before hitting the highways and backroads across the country.


Photo: Ford

Photo: Ford

This isn’t the first time the MAP facility has been turning out Broncos. In 1965 the very same factory, albeit without several expansions and upgrades, began the production of the original Bronco. Over the course of the next 31 years Ford produced 1.1 million Broncos, ending the fifth generation in 1996.


Photo: Ford

Photo: Ford

Now, not only will new Broncos be rolling off the production line, but next door at the newly converted Modification Center owners can have optional roof racks, front bumper safari bars, exterior graphic packages, and other equipment installed before their 4×4 is sent to the dealership of their choice.

READ MORE: CAN’T AFFORD A NEW BRONCO? NOW YOU CAN.

If that isn’t enough modification to get the new rig kitted to the owner’s liking, Ford is offering over 200 factory-backed accessories that can be added at the dealership before the customer takes final delivery. Of course, the aftermarket industry will undoubtedly boom as soon as the Broncos become available for fitment and testing.


Photo: Ford

Photo: Ford

We’re excited to see how overlanders equip their Broncos and where they take them. Be sure to tag us in your adventures @overlandexpo on Instagram.


Header Image: Ford

Photo by Brett Willhelm

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