Flagstaff, Arizona – After a year of designing and assembling this year’s truly Ultimate Builds for trucks and motorcycles, Overland Expo finally unveiled its 2025 Ultimate Vehicle Build and Ultimate Moto Build at Overland Expo WEST on Friday evening, May 16, 2025 during Happy Hour of the first night of the Expo.
The 2025 Ultimate Vehicle Build is a 2025 GMC Sierra 2500 HD AT4X AEV Edition, enhanced with upgrades ranging from an OEV camper to a winch, new lights, tires, snorkel, navigation, communication, and more. The 2025 Ultimate Moto Build is a 2024 Suzuki V-Strom 800DE with upgrades like protective guards, lights, battery, cruise control, navigation, communication.
Click the buttons below to learn all about these incredible builds. Each year, Overland Expo partners with amazing brands and builders to design one-of-a-kind overlanding rigs, then auctions them off at the end of the season. Proceeds benefit the Overland Expo Foundation, which supports efforts to aid in land restoration, water access, youth outdoor recreation education, and much more.
The party kicked off with music by Owen before unveiling the vehicles. Eva Rupert introduced the Suzuki and Matt Feldermann introduced the GMC. Owen returned to the stage once more with hypnotic guitar covers of old and new classics ranging from Steppenwolf to Foster the People. All the while, his dog lay calmly next to him on stage, happy to be in the shade after a long day in the northern Arizona sun.
It was a great way to celebrate a fantastic first day at Overland Expo West before dinner, Film Fest, and parties for various brands, groups, and communities kicked off the evening. Find out more about all the fun by checking out our Instagram and Facebook, and check back here for more recaps after the event. If you’re in Flagstaff, it’s not too late to snag a day pass for Saturday or Sunday, otherwise, be sure to book your tickets for our next Overland Expo event — Overland Expo PNW, June 27-29, 2025!
