Effective July 1, 2022, Exeter, RI-based Twisted Throttle and their in-house brands, DENALI Electronics and DRYSPEC have joined the Auburn, WA-based Vision X Group.
The acquisition is a natural fit, because for more than a decade, the Vision X Group has been the contracted manufacturer of DENALI Electronics lighting. By joining the Vision X team, DENALI gains better access to technology, manufacturing, and key global markets.
About DENALI Electronics
Erik Stephens, CEO & Founder of DENALI Electronics and Twisted Throttle said of the merger, “We originally selected Vision X as the manufacturer of lamps for DENALI Electronics due to their products’ outstanding quality and durability. Their industrial products were developed to withstand the abuse of the harshest environments in the world, including the vibration and hot, corrosive environments encountered in Australian mines, the freezing temperatures of Alaskan winters, and even the rigors of applications in NASA’s space program. We took that build quality and applied it to building high-performance lighting in complete plug-n-play vehicle-specific kits for motorcycles. The combination of our companies will allow us to scale our design approach to many more vehicle types. We are excited about what this means for our customers and the opportunities for growth moving forward.”
About Vision X Group
Vision X, a division of Brown & Watson International is known globally for their high-quality lighting products that stand up to harsh environments in many different verticals, including; off-road, mining, agriculture, forestry, fire & emergency, and construction.
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Twisted Throttle, DENALI Electronics, and Vision X Group
The leadership team and staff of Twisted Throttle and DENALI Electronics will remain in place, as will Twisted Throttle’s commitment to its existing customers, brands, and websites. The group will now have warehouse facilities in both Washington and Rhode Island, increasing delivery speed to all North American customers.
“DENALI and Twisted Throttle are highly complementary to Vision X with established product development, e-commerce, marketing, and distribution teams. We look forward to accelerating each other’s business growth.” said Tony Georgitsis, President of Vision X.
