Overland Expo, the premier event series for overland adventure enthusiasts, is proud to announce the appointment of Bryon Dorr as Senior Content & Brand Strategist, a newly established leadership role focused on advancing the brand’s position as the leading authority, gathering place, and storytelling platform for the global overland community.
The appointment reflects Overland Expo’s continued investment in the people, stories, education, and relationships that have defined the overland community for more than two decades. By creating this new role, Overland Expo aims to strengthen its ability to connect enthusiasts with trusted information, inspiring experiences, industry expertise, and one another, expanding its impact beyond event weekends and supporting the community year-round.
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A respected journalist, editor, photographer, adventurer, and industry consultant, Bryon Dorr brings more than two decades of experience spanning the overland, automotive, outdoor recreation, and event industries. Most recently, he served as Motors Editor at GearJunkie, where he helped shape one of the most influential voices in outdoor and adventure media while building extensive relationships across OEMs, brands, media organizations, and enthusiast communities.
For Overland Expo, the appointment represents an exciting investment in the future.
“Bryon has spent years living the overland lifestyle, telling authentic stories from the trail, testing products in real-world environments, working events, and building meaningful relationships throughout the adventure travel community,” said Emily Boden, Show Director of Overland Expo “His passion for exploration, combined with his deep understanding of media, outdoor recreation, and the automotive industry, makes him uniquely qualified to help guide Overland Expo into its next chapter.”
In his new role, Dorr will lead strategic initiatives that support continued growth across Overland Expo’s events, media platforms, community engagement efforts, and brand partnerships.
A key focus of Dorr’s work will be helping Overland Expo deepen its connection with both its core audience and adjacent adventure communities. His extensive background in outdoor recreation presents a significant opportunity to expand the brand’s reach among cyclists, paddlers, skiers, campers, and all outdoor enthusiasts whose passions naturally align with the overland lifestyle.
“Overlanding has always been about far more than vehicles,” said Bryon Dorr. “It’s about outdoor adventure, meeting new people, experiencing new cultures, exploring new places, being self-reliant, and creating stories and opportunities to share them around the campfire. For two decades, Overland Expo has been the North American gathering place for the overland community, an event series that’s drawn me back 20 times and been a major part of my overland journey. I’m honored and excited to join the event team and have the opportunity to help strengthen the connections between the brand, community, and industry while creating new opportunities for storytelling, partnership, innovation, and growth.”
As the overland market continues to evolve, Overland Expo remains committed to investing in the people, content, partnerships, and experiences that serve its audience. The addition of Dorr reinforces that commitment and positions the organization for continued leadership at the intersection of adventure travel, vehicle-based exploration, outdoor recreation, education, and community.
From world-class events and educational programming to editorial storytelling and industry partnerships, Overland Expo is building for the future while remaining rooted in the values that have made it the gathering place for the overland community.
Media Contact:
Alli Jackson
Marketing & Content Director
[email protected]
