ARB Experiences : Kurt Williams | Cruiser Outfitters

The second in ARB 4×4 Accessories’ ARB Experiences series just dropped and it is another great one. ARB is highlighting Kurt Williams of Cruiser Outfitters in Salt Lake City, a guy with tons of integrity and a heart for adventure.

The Toyota Land Cruiser platform stoked his interest at an early age and he began rebuilding a 1968 FJ40 at the age of 15 – well before he was even able to drive it legally. Kurt’s passion for Land Cruisers has taken him around the world as both an adventurer and a desert race driver.


Photo: ARB / Cruiser Outfitters

Photo: ARB / Cruiser Outfitters

I don’t want to ruin the story for you, but ARB highlights Kurt’s accomplishments as a businessman, adventurer with Expeditions 7, desert racer in the Baja 1000, and his local explorations in his home state of Utah. Check out the story here.


Photo: Expeditions 7

Photo: Expeditions 7

If you have five minutes, check out the video for some great offroad footage too.


Header photo: Cruiser Outfitters

Latest Stories

Wild Land’s PickupMate Adds Camp Space Without Permanently Converting Your Truck

Wild Land’s PickupMate Adds Camp Space Without Permanently Converting Your Truck

Wild Land’s new PickupMate lineup takes a different approach to the traditional topper and rooftop tent combo.
Don't Miss Exclusive Discounts at Overland Expo East

Don't Miss Exclusive Discounts at Overland Expo East

Enjoy exclusive offers and huge savings from the hundreds of exhibitors at Overland Expo East in Arrington, Virginia, October 23-25.
Inspiring Stories and Big Adventures at the Overland Expo East Film Festival

Inspiring Stories and Big Adventures at the Overland Expo East Film Festival

Overland Expo East 2026 is just around the corner, and with it comes a longtime favorite - the Overland Expo…