If This New Ad Doesn’t Make You Want a Bronco, Nothing Will

Ford is preparing to reveal the all-new Bronco on July 13th (and we’ll be there to cover it). Ahead of that momentous debut, the Blue Oval has released a new ad for the iconic 4×4 narrated by Walter Whi—I mean Bryan Cranston.

If you hadn’t already heard, the new Bronco nameplate will find its way onto a series of vehicles, a two- and four-door model as well as a smaller Bronco Sport.

Ford will be creating a series of “Off-Rodeo” outdoor adventure playgrounds in four U.S. locations for customers to test the Bronco out for themselves. Ford is taking the experience online, too, with the Bronco Nation — “an independent online community that enables owners and enthusiasts to share and discover off-roading adventures including trails.”

If you’re already hooked, you can get your place in line for one of the all-new Broncos with a $100 refundable deposit.

Check back here on Overland Expo Compass on July 13th at 8PM Eastern for all the official details on the all-new Ford Bronco.


Header image credit: Ford Motor Company

Photo by Brett Willhelm

THE WORLD IS WAITING.

We keep our fingers on the pulse of the Overlanding world. Join the Overland News community and get our email on all things overland—including Overland Expo show updates, offers, and overland-specific articles.