ARB Experiences : Kurt Williams | Cruiser Outfitters

The second in ARB 4×4 Accessories’ ARB Experiences series just dropped and it is another great one. ARB is highlighting Kurt Williams of Cruiser Outfitters in Salt Lake City, a guy with tons of integrity and a heart for adventure.

The Toyota Land Cruiser platform stoked his interest at an early age and he began rebuilding a 1968 FJ40 at the age of 15 – well before he was even able to drive it legally. Kurt’s passion for Land Cruisers has taken him around the world as both an adventurer and a desert race driver.


Photo: ARB / Cruiser Outfitters

Photo: ARB / Cruiser Outfitters

I don’t want to ruin the story for you, but ARB highlights Kurt’s accomplishments as a businessman, adventurer with Expeditions 7, desert racer in the Baja 1000, and his local explorations in his home state of Utah. Check out the story here.


Photo: Expeditions 7

Photo: Expeditions 7

If you have five minutes, check out the video for some great offroad footage too.


Header photo: Cruiser Outfitters

Latest Stories

Just Don’t Call the Newest From Mammoth Overland a Rooftop Tent

Just Don’t Call the Newest From Mammoth Overland a Rooftop Tent

The SKL rooftop camper from Mammoth Overland brings the convenience of flexibility of a rooftop tent while adding a whole…
Industry Spotlight: Jackery

Industry Spotlight: Jackery

Overlanding evokes freedom—the ability to explore anywhere, powered by what you bring. At Climate Week NYC 2025, Tracy Wang, Jackery…
Industry Spotlight: Outpost Vans

Industry Spotlight: Outpost Vans

In the heart of Southern California’s adventure capital, San Diego based Outpost Vans has carved out a reputation as one…