Tired of hauling your fridge out, or kneeling awkwardly on your tailgate, just to get a Coke? So was Jerry L’Ecuyer. Below, he shares how chocolate led to his innovative, made-in-the-U.S. LoadSpotter slide:

“My son and I have been going on off-road and expedition trips since he was four years old. We started with an FJ-40, hauling an old tent and an ice chest. Over the years we graduated to an FJ-60. That was luxury on long trips compared to the 40! While in South Africa one year visiting family, we had an opportunity to purchase a rooftop tent and rack for the Land Cruiser. Now that was luxury deluxe!