Ford’s Original Overlander: the 1973 Explorer

In 1990, Ford released the Explorer SUV which we are all familiar with, and which some overlanders have built out for long-term travels. But few are familiar with Ford’s original Explorer model that was made with adventure in mind. 


Image: The Drive

Image: The Drive

After Dodge’s eye-catching, long-bed Deora’s success, Ford unveiled its Explorer at the 1973 Chicago Auto Show. Ford mimicked the Deora’s design in some ways, with a short, forward-leaning cab and long bed, but gave the Explorer some pizzaz of its own. With an orange exterior, orange carpeting and orange vinyl seats, the mini-truck was impossible to miss.


Image: The Drive

Image: The Drive

PickupTrucks.com, says the Explorer was powered by a “mid-engine, 429-cubic-inch V-8 that was shared with the Ford Thunderbird and Mustang in response to customer complaints that the first generation of forward-control pickups lacked power.” According to The Drive, the bed measured 110.7 inches long and 65 inches wide – perfect for a couple to sleep in, side-by-side. Perhaps the most unique and fun feature of the concept was the pop-up tent that could be stored in the cargo box during travel and set up as a shelter at the end of the day. 

READ MORE: DREAM NO MORE, THIS IS FORD’S OVERLAND BRONCO CONCEPT

A fun fact for overlanders, courtesy of PickupTrucks.com: though the 1973 Explorer concept was the first vehicle Ford gave the name to, it was a branding label they had used several years earlier “in 1968 to market a limited-edition “Explorer Special” equipment package for Ford’s pickup trucks. That same year, Ford sent 20 F-Series light-, medium- and heavy-duty pickups on a 3,500-mile trip from the tip of Florida to the tip of Mexico’s Yucatán Peninsula, plus a 130-mile rigorous evaluation run across Texas to prove how tough Ford trucks were in the wild and when scientifically measured.”


Image: The Drive

Image: The Drive

Sadly, despite its ingenious overlanding potential, the 1973 Ford Explorer never made it into production.


Header Image: The Drive

Latest Stories

Sponsors & Exhibitors at Overland Expo SoCal 2026

Sponsors & Exhibitors at Overland Expo SoCal 2026

The largest overlanding event in the world will be coming back to California in just a few months. Join overlanders…
Experience the Ultimate Basecamp at Overland Expo SoCal

Experience the Ultimate Basecamp at Overland Expo SoCal

Buy Camping Passes - secure your campsite at Overland Expo SoCal to experience the community, convenience, and adventure of staying…
Ram Kicks off the New Year with the Return of the TRX

Ram Kicks off the New Year with the Return of the TRX

Ram's powerhouse TRX returns with a bump in power, plenty of tech, and host of off-road and performance features.