William S. Harley and Arthur Davidson never saw this one coming. Throughout Harley-Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley-Davidson motorcycles. But on January 19, 2021, that all changes with a single virtual event.
Harley will be putting 2020 in the rearview mirror and launching their entire lineup virtually, including the much-anticipated Pan America, Harley’s first adventure touring motorcycle. “We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America,” said VP Marketing Theo Keetell. “We look forward to sharing this moment with our customers and dealers from around the world.”
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The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting it’s new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market
As for the Pan America, we’ll have to wait for Harley to spill the beans on the new bike, but according to actor, producer and motorcycle enthusiast, Jason Momoa, who will play a key role in the event, “It’s the perfect vehicle that combines my love of the outdoors, the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created.”
Photo Credit: Harley-Davidson
Motorcycle Industry News by Eva Rupert. Follow Eva @augusteva.
