ICON Vehicle Dynamics: Innovation, Adventure, and Overlanding
ICON Vehicle Dynamics was born from the passion of off-road enthusiasts who understand the challenges that come from pushing boundaries. The company, a premier manufacturer of performance suspension systems, wheels, and body armor, is deeply rooted in a pursuit of adventure and engineering. Their journey is not just about developing and manufacturing industry-leading products but about being part of a lifestyle that embraces exploration, self-reliance, and the freedom that comes with venturing off the beaten path.
Founded with a desire to create suspension systems capable of handling extreme environments, ICON products are engineered to withstand the rigors of overland travel while delivering exceptional performance and comfort.
The company’s origin is tied to personal adventures that highlighted the need for better suspension systems in challenging terrains. With a team comprised of engineers and enthusiasts who understand the unique demands of overland exploration, these adventures have become ICON innovations.
Behind the Brand: Inspiration
Company Co-founder and lead engineer Dylan Evans has been a driving force behind ICON’s mission to create suspension systems that meet the unique demands of the overlanding community. His experience combined with the important feedback he has received revealed the need for a suspension system that was both tunable and dependable for various overland conditions.
“While attending the first Overland Expo back in 2010 at the Amado Territory Ranch in Arizona and interacting with attendees, we immediately identified that overlanding enthusiasts required much more than an upgraded lift kit that looked good and provided clearance for larger tires,” shared Evans. “Recognizing this need for something different we set out to develop robust suspension systems that delivered an improved ride and performance while addressing the increased load carrying capabilities required. In doing so, our products were also engineered with dependability in mind so that with an ICON suspension system, customers can explore with confidence.”
READ MORE: Instructor Spotlight: Lee “Natty” Trebotich
Sparked by a determination to create products that enhance performance while maintaining reliability, ICON’s purpose-built suspension systems are equipped to conquer everything from rocky passes and desert washes to wide-open expanses with confidence and comfort.
“This philosophy is at the root of our approach we refer to Holistic Engineering,” added Evans. “As opposed to building individual parts such as shocks and a-arms, at the root of ICON are complete systems engineered to meet our customers’ needs while removing limitations and enhancing their experiences.”
Values Driven by Passion
More than engineers, Evans and his team spend countless hours in the field pushing their products to the limit. They don’t just design suspension systems—they live with them, constantly improving them based on real-world feedback. Each ICON system is subjected to a rigorous 1,000-mile test in which the vehicle is subjected to every condition and off-road situation imaginable. This hands-on approach, referred to internally as the ICON 1K enhances their personal connection to the overlanding lifestyle while driving their commitment to quality and customer-focused design.
The Overlanding Spirit
At its core, ICON Vehicle Dynamics values exploration, durability, and innovation. These principles resonate deeply within the overlanding community, where vehicles must perform under extreme conditions while offering reliability over long distances. ICON’s engineering excellence ensures their products are trusted by overlanders worldwide.
Beyond their exceptional products, ICON’s commitment to sustainability aligns seamlessly with the overlanding community, prioritizing responsible exploration and environmental stewardship. By supporting a roster of leading industry innovators along with initiatives that protect the planet, ICON is helping to ensure future generations can continue enjoying the wild spaces cherished by overlanders.
More than a company, ICON Vehicle Dynamics is a group of passionate explorers and engineers advancing the overland experience. Their products reflect the journeys that inspired them, leading the industry with a focus on quality, innovation, and the spirit of adventure.
