Move Over Beatles, Triumph’s British Invasion Tour is Here

Photo By: Triumph Motorcycles America

Triumph Motorcycles just kicked off their 20-city British Invasion Tour, featuring an impressive lineup of new models and notable updates for 2024. To celebrate the wave of new bikes, Triumph is hosting events across the United States in January and February to give enthusiasts a first look at the new motorcycles before they hit the dealerships.

Photo: Triumph Motorcycles

Triumph’s community-focused events pair the motorcycles with live entertainment, unique activations, and light food and beverages. “With a line-up like Triumph is bringing for 2024 the time is right to host a series of new model release parties like only Triumph can, because every one of these game-changing new motorcycles deserves to be showcased,” Adam VanderVeen, Marketing Director for Triumph Motorcycle America said. 

Photo: Triumph Motorcycles

If you’ve got a taste for dirt and find your way to one of the British Invasion Tour events, you’ll have a chance to check out the much-anticipated TF 250-X. Triumph’s 250cc motocross bike is a ground-up, competition-spec design fitted with premium components right out of the crate.

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Photo: Triumph Motorcycles

Triumph’s middleweight ADV offerings, the Tiger 900 Rally Pro and GT Pro, are fully updated for 2024. Raising the bar with more power, torque, and capability, the 900s boast long-range comfort and fantastic handling.

Also on tour are a couple of dirt-worthy modern classics, the updated Scrambler 1200 XE and the new Scrambler 400 X. The 1200 XE is sporting new Brembo Stylema calipers, upgraded suspension, and improved touring capability. Triumph’s compact, single-cylinder 400 X features a compact design, light off-road capability, and a sub-$6,000 price tag. 

Photo: Triumph Motorcycles

The British Invasion Tour will also feature 2024 Special Edition Models, the final production run of the Thruxton, and the Daytona 660, a new sportbike with Triumph’s distinctive 660cc triple engine. The event series is free and open to all. You can learn more and register to attend at

Photo by Brett Willhelm


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