Overland Expo Debuts 2024 Ultimate Overland Motorcycle Build featuring Ural Gear Up Standard at Overland Expo West in Flagstaff May 17-19  

Photo By: John Allen

FLAGSTAFF (May 9, 2024)Overland Expo, the premier overlanding event series in the world, today released details for the 2024 Ultimate Overland Motorcycle Build, with the 2024 Ural Gear Up Standard, a tried-and-true classic, with distinctive retro styling, three wheels, and a sidecar. The Ultimate Motorcycle Build program, created by Overland Expo, outfits a new motorcycle each year with the latest and greatest adventure gear to create a vision of the ultimate overland motorcycle. The Ural Gear Up Standard will be on display at Overland Expo West at Fort Tuthill County Park in Flagstaff, Arizona on May 17-19, 2024, at the Overland Expo Foundation booth, just outside the XPLOR Oasis Bar and Food Court.  

Previous overlanding Ultimate Motorcycle Builds have included the 2021 Honda Africa Twin, the 2022 Yamaha Tenere 700, and the 2023 Triumph Tiger 1200.  

“The Ural Gear Up Standard is an industry classic, dating back to the 1940’s,” said Eva Rupert, Motorcycle Community Ambassador of Overland Expo. “Its three-wheel design presents a richer variety of off-road experiences and is more compatible with premium accessories. Overlanding isn’t about the biggest vehicle; this year’s motorcycle includes a sidecar that works for bringing friends along or towing your favorite gear.” 

The Ural Gear Up Standard’s on-demand two-wheel drive engages the rear driveshaft, sending power to both rear wheels and instilling confidence in even the most challenging circumstances. The sidecar provides additional cargo space, enabling the rider to carry essential gear or other enthusiasts on extended journeys. With the iconic styling, upgrades ranging from an electric starter to precision machining, and an all-new crankcase casting, Urals stand up to the rigors of adventure travel in the backcountry.   

The Ural upfitting partner is Kalaber Creations, a retailer of new and used Ural motorcycles. Their storage racks and crash protection are integral to the motorcycle build. Specifically, the build includes: 

  • The Kalaber winch mount bar, attached to the Ural’s main frame 
  • A Mosko Moto Gnome tank bag, Reckless 80 rackless luggage system, and the Backcountry 40L duffle 
  • Denali Electronics with 23,000 lumens from their D7 PRO, the most feature-rich four-inch driving light on the market for adventure motorcycles 
  • RAM MOUNT’s Tough-Mirrors for excellent visibility and aerodynamic housing, and Quick-Grip Motorcycle Phone Mount with Vibe-Safe, designed to protect electronic devices  
  • ICECO 21QT APL20 fridge/freezer 
  • Carbon fiber Scorpion EXO XT9000 ADV helmet, among the lightest in the industry 
  • First Aid Plus kit and Zeus Pro battery from Uncharted Supply Co. for survival situations in the backcountry 
  • Forrest Tool Company ax-based tool kit for fire control and vehicle recovery 
  • Civivi knives from WE Knife Co. Ltd, made with high-quality steel featuring exceptional corrosion resistance 
  • ZOLEO Satellite Communicator 

As part of the 2024 Ultimate Build, the Ural Gear Up Standard travels to all Overland Expo events including: Overland Expo West, May 17-19 in Flagstaff; Overland Expo Pacific Northwest, June 28-30, Redmond, Oregon; Overland Expo Mountain West, August 23-25, Loveland, Colorado; and Overland Expo East, October 4-6 in Arrington, Virginia.  

At the end of the schedule, the vehicle and all of its overlanding components are auctioned off on Bring A Trailer for the Overland Expo Foundation, supporting grants to organizations and individuals that support overlanding, protecting access to or improving public lands, providing education that fosters preparedness and a more conscientious community, and promoting responsible exploration for the overlanding community.  


For more information, visit overlandexpo.com/ultimate-overland-motorcycle and follow @overlandexpo on Instagram, YouTube, and Facebook. You can track content with #ultimatemoto2024.   

About Overland Expo   

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.  

About Emerald  

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com 

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