Just Ride! Polaris Joins International Female Ride Day

Though I’m a bit of a purist when it comes to motorcycling, I can certainly put aside my two-wheel preferences in favor of camaraderie and sisterhood. International Female Ride Day (IFRD) is a globally synchronized ride day for women. Created in 2007 with a focus on motorcycles, this year Polaris joins the two-wheeled event with their on-road, off-road, and snow vehicles.

“We’re excited to partner with International Female Ride Day in their mission to celebrate women riding in unity, as well as their efforts to cultivate a strong community of female powersport enthusiasts across all borders and cultures,” Polaris Chief Customer Engagement and Growth Officer Pam Kermisch said. “IFRD provides us the opportunity to come together to celebrate the love of riding and ensure female riders are well represented across the industry.”


Image from Polaris

Image from Polaris

This year marks the 14th annual event which was rescheduled from its traditional first Saturday in May (I’m sure you can guess why). IFRD will be held on Saturday, August 22 and takes place on six continents in 120 different countries. Its mission is to build awareness of female motorcyclists across all cultures while simultaneously encouraging other women to take up the sport. 

“Everyone is welcome to be a part of this day as the world sits up and takes notice of our global community. Get on your ride of choice and share your enthusiasm with other women the world over,” says Vicki Gray, founder of IFRD.


Header Photo Credit: Photo by Erica Lewis on Unsplash

Motorcycle Industry News by Eva Rupert. Follow Eva @augusteva.

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