Adventure motorcycle filmmaker Sterling Noren and Ultimate Overland Motorcycle build project director Eva Rupert spent part of their summer on three wheels in the Pacific Northwest. The couple loaded into the Overland Expo Ural sidecar earlier this year and hit the road. Their travels took them everywhere from Central Oregon to the Pacific coast to the Cascade Mountains. Sterling’s video series about the trip rolls out on the Motorcycle Travel Channel throughout August, and it’s a must-watch for all overlanders.
Sterling and Eva, both avid riders, have traveled extensively together on their own motorcycles, but sharing a sidecar was an entirely new experience for them. Everything from packing to parking to piloting a three-wheeled motorcycle felt like a new adventure. “It’s definitely a different experience,” said Sterling. “You’ve got to be vigilant when you’re driving this thing!”
Being the project coordinator of the Ultimate Overland Motorcycle Build program since its inception four years ago, Eva was thrilled to have the opportunity to spend some quality time with the sidecar. “After putting together so many cool motorcycles over the years with Overland Expo, it was a real treat to get my hands on the Ural for 2024,” said Eva. “This motorcycle is unlike anything I’ve ever ridden before, and it’s been such a treat to make this build come to life.”
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As with all of his videos on the Motorcycle Travel Channel, Sterling’s Ural series gives a captivating look at motorcycle travel. He offers viewers a unique perspective on the beauty and challenges of exploring the Pacific Northwest on three wheels. Between his expert cinematography and storytelling, the Sidecar Summer series is truly a crowd-pleaser. Eva’s role as the project director added an additional layer of expertise to the journey, as she ensured that every aspect of the trip—from route planning to the selection of gear—was meticulously thought out, allowing them to focus on the experience itself.
As the series rolls out on the Motorcycle Travel Channel, fans of adventure travel can expect a blend of breathtaking scenery, practical tips for motorcycle travel, and the unique dynamics of life on the road in a sidecar. Whether you’re a seasoned rider or just dreaming of your next adventure, Sterling and Eva’s journey is sure to inspire and entertain.
