Twisted Throttle and DENALI Electronics Join Vision X Group

Photo By: DENALI Electronics

Effective July 1, 2022, Exeter, RI-based Twisted Throttle and their in-house brands, DENALI Electronics and DRYSPEC have joined the Auburn, WA-based Vision X Group.

The acquisition is a natural fit, because for more than a decade, the Vision X Group has been the contracted manufacturer of DENALI Electronics lighting. By joining the Vision X team, DENALI gains better access to technology, manufacturing, and key global markets.

About DENALI Electronics

DENALI Electronics is noted for its plug-and-play motorcycle lighting products. Photo by DENALI Electronics

Erik Stephens, CEO & Founder of DENALI Electronics and Twisted Throttle said of the merger, “We originally selected Vision X as the manufacturer of lamps for DENALI Electronics due to their products’ outstanding quality and durability. Their industrial products were developed to withstand the abuse of the harshest environments in the world, including the vibration and hot, corrosive environments encountered in Australian mines, the freezing temperatures of Alaskan winters, and even the rigors of applications in NASA’s space program. We took that build quality and applied it to building high-performance lighting in complete plug-n-play vehicle-specific kits for motorcycles. The combination of our companies will allow us to scale our design approach to many more vehicle types. We are excited about what this means for our customers and the opportunities for growth moving forward.”​

Read More: Gear Essentials: Lighting, Energy, and Batteries

About Vision X Group

Jeep JK parked on the street at sunset, showing off the Vision X 7" VX Series Jeep JK LED Headlight Kit.
Vision X is known for quality lighting in many industries around the globe. Photo by Vision X

Vision X, a division of Brown & Watson International is known globally for their high-quality lighting products that stand up to harsh environments in many different verticals, including; off-road, mining, agriculture, forestry, fire & emergency, and construction.

Read More: Claymore Lights Will Change the Way You Think About Camp Lighting

Twisted Throttle, DENALI Electronics, and Vision X Group

The leadership team and staff of Twisted Throttle and DENALI Electronics will remain in place, as will Twisted Throttle’s commitment to its existing customers, brands, and websites. The group will now have warehouse facilities in both Washington and Rhode Island, increasing delivery speed to all North American customers.

“DENALI and Twisted Throttle are highly complementary to Vision X with established product development, e-commerce, marketing, and distribution teams. We look forward to accelerating each other’s business growth.” said Tony Georgitsis, President of Vision X.

Latest Stories

Industry Spotlight: Imtra

Industry Spotlight: Imtra

From sourcing and manufacturing high-quality products to offering unmatched customer service, Imtra’s goal is to pair customers with products that…
Is Tesla's Cybertruck 'Cybertent' Ready For Overlanding?

Is Tesla's Cybertruck 'Cybertent' Ready For Overlanding?

The original tent render was fairly sharp-edged and transparent; the current deliverable is less so, which is expected for an…
A Sneak Peek at the Trail Course Driving Experience

A Sneak Peek at the Trail Course Driving Experience

Editor’s Note: Tobin Vigil wrote this excellent preview of what attendees can expect from the Trail Course Driving Experience at…

Photo by Brett Willhelm

THE WORLD IS WAITING.

We keep our fingers on the pulse of the Overlanding world. Join the Overland News community and get our email on all things overland—including Overland Expo show updates, offers, and overland-specific articles.