May 14-15, 2025
FT. TUTHILL COUNTY PARK FLAGSTAFF, AZ, USA

2025 Recap
ABOUT OVERLAND EXPO WEST

Don't Miss out on The Summit at Overland Expo

Overlanding is where the and automotive and outdoor industries converge, creating a dynamic and rapidly growing market fueled by increasing consumer demand. The Summit at Overland Expo is a premier B2B event, crafted to educate and connect business leaders with the overland sector’s leading companies, products, and innovations. Taking place alongside Overland Expo West—the world’s largest gathering of overland brands, manufacturers, media, and enthusiasts—this event offers unparalleled opportunities to engage with the thriving overland community.

CONNECTIONs

Let us facilitate connections with key industry decision-makers exhibiting at Overland Expo.

Classes

Gain insights from industry experts through tailored programming focused on the overland category.

COMMERCE

From global corporations to up-and-coming brands, experience the unmatched creativity and craftsmanship driving this category forward.

Check out What people are saying...

"…the quality of the connections made, the content, and the intimate environment led to more meaningful discussions and paved the way for an extremely successful Expo….The Summit paved the way for us to forge new relationships and network in a more intimate and casual setting before the start of the show. We learned quite a bit from the other presenters and panelists and were happy to share our unique perspective on e-commerce opportunities and best practices at The Summit."
Kirk CorneliusZaneRay
“Anker SOLIX was proud to sponsor the inaugural Overland Expo Summit event in Flagstaff. We showcased our off-grid solutions like the Anker SOLIX C800X portable power station and the EverFrost Cooler, and how they are perfectly suited for overland exploration. It was a fantastic first event for insightful discussions and valuable networking opportunities. We look forward to seeing The Summit grow even bigger and better next year!”
Jane ChaiAnker SOLIX
“The Expos are the right place to work with all the different levels of the overland industry; we are able to connect with potential end-user customers and educate them directly on the features and benefits of our technical products, it is also a really good event for speaking to our dealer network and giving us the opportunity for B2B discussions and the lastly the evening events that the Expo do every night after 5pm is a great for networking, a time to relax, spend time with other manufacturers and friends in the industry.”
Delon MurphyPowerbrake

GET CONNECTED

The Summit at Overland Expo is an exclusive B2B event designed to connect industry leaders with overland education and top brands. Your registration includes access to The Summit’s networking and educational sessions, as well as General Admission entry to Overland Expo West at Fort Tuthill County Park in Flagstaff, AZ. Space is limited—secure your spot today!

Applications coming soon!

the summit schedule

Connect and learn at The Summit at Fort Tuthill in the lead-up to the overland industry’s largest and most influential event. Dive into valuable education, then stay to experience the networking, product innovation, and vibrant community of Overland Expo West.

Networking DAY

Wednesday, MAY 14, 2025

Buyer Summit Compound @ Fort Tuthill

4:00PM – 7:00 PM:

  • Credential Pickup
  • Networking with Industry Leaders
  • Catered Dinner by Overland Cookery

EDUCATION DAY

Thursday, May 15, 2025

Buyer Summit Compound @ Fort Tuthill

8:00AM – 12:00PM:

  • Overland Industry Report
  • Building Brand Equity and Loyalty Through Community Marketing
  • The Full Circle: Perspectives from Across the Industry

12:00PM: Catered To-Go Lunch by Overland Cookery

5:00PM – 7:00PM: Happy Hour at Oasis Bar & Food Court Sponsored XPLOR

OVERLAND EXPO DAYS

Friday - Sunday, May 16-18, 2025

8AM – 5PM

5:00PM – 7:00PM: Happy Hour at Oasis Bar & Food Court Sponsored XPLOR

Don't miss these sessions

Presenter: Lindsay Hubley, Emerald Senior Vice President Sports and Outdoor Group

The overland industry is evolving rapidly, driven by shifts in consumer behavior, technological advancements, and changing travel preferences. This session will explore the latest trends shaping the industry. Lindsay Hubley will discuss how brands are adapting to meet the needs of a new generation of overlanders. Attendees will gain valuable insights into where the industry is headed and what it means for businesses and consumers alike.

Expert Panel: Ryan Guay (CEO of FLATED), Mark Han (Partner at OVR Magazine), and Jim Oostdyk (Owner of OK4WD)

From concept to consumer, every link in the supply chain and product journey plays a critical role in the market. This panel brings together key industry players to share their perspectives on market trends, challenges, and opportunities. Attendees will gain insights into how products are developed, sourced, and brought to market through retail. We’ll also discuss the evolving demands of the consumers and insights on how to reach them. Whether you’re a brand, retailer, or industry professional, this session will provide a 360-degree view of the overland industry and actionable takeaways for navigating it successfully.

Presenter: Josh Ehren, SVP Marketing at Storyteller Overland (former brands include Harley Davidson and Gibson)

In the overland industry, passionate communities drive brand success. This session will explore the power of community marketing and how brands can foster authentic connections with their audience. Josh Ehren will discuss strategies for engaging with overlanders through grassroots efforts, experiential events, and brand partnerships that resonate with enthusiasts. Attendees will learn how to cultivate a loyal customer base, leverage user-generated content, and create meaningful brand experiences that go far beyond traditional advertising.

Why Attend

Dynamic consumers

Understand the dynamic overland consumer and their values. The overland category is diverse and thriving, from National Park-hopping vanlifers to cross-continental adventurers.  Overlanding is about the journey, but this consumer is active once they meet their destination – hauling bikes, kayaks and camping gear into the backcountry.  

Innovation

See the innovative products that drive the overland category. From multinational corporations to emerging brands, this category’s eye for gear and innovation is unparalleled.

Meet Decision Makers

Meet key decision-makers. Get valuable face-to-face time with distinguished and emerging brands in the industry.  Allow us to match-make for you and connect you with overland industry decision makers exhibiting at Overland Expo.

Learn From Experts

Learn from category experts. Our programming will feature learning opportunities on subject matter specific to the category. We are excited to welcome thought leaders and enthusiasts from whom we can all learn.

network

Network and immerse yourself in overland culture. Overland Expo West is the premiere overland event in the world: all things overland, all in one place.

Faqs

HOTEL ARRANGEMENTS:

Rooms can be booked with the Embassy Suites in Flagstaff, AZ. In order to secure your room, you must book by April 19, 2025. Click here to view rooms available. If no rooms are available, please call the hotel at (928) 774-4333 to book.

Accommodations and travel are not covered by Overland Expo. 

The Summit at Overland Expo West is $50 per person. Prices will increase March 1, 2025! 

Yes! After The Summit on May 14-15, we’d like to invite you to stay for Overland Expo West, May 16-18. 

Your Summit credentials will grant you General Admission access to Overland Expo West. 

We’re happy to help! Connect with us by email: [email protected]