RiG’d started in a Southern California apartment with a simple idea: build a better hitch-mounted spare-tire carrier that could haul a full-size spare, carry bikes, and mount essentials like a camp table, fuel, and recovery gear. Founder and CEO Luke Wronski recalls calling a friend to gut-check the concept. “I have this idea,” he said. “There are options out there, but nothing does everything I want.” The reply became a spark: “This is America. If you can do something better, do it.” So Luke, alongside co-founders Jason Denney and Ryan Richey did just that.