Overland Expo East will be coming back to Virginia in just a few short weeks. Join overlanders from all over the world in Arrington, Virginia, to get educated, equipped, and inspired to continue your overlanding adventures. Over the next few weeks, we’ll have more news about the deals you can expect, educational opportunities, the special events happening throughout the weekend, and much more. For now, check out the world-class sponsors and exhibitors that you’ll find at Overland Expo.
We wanted to share the exciting list of sponsors, exhibitors, and partners already lined up for Overland Expo East 2026. Among the brands listed here, you’ll notice plenty of familiar faces and some new names bringing innovative products to the overlanding world. You can find the full list of current exhibitors at the link below.
Title Sponsors
We’re honored to work with some of the best in the business as our Title Sponsors for Overland Expo East 2026. Each of our sponsoring companies is helping Overland Expo East be one of the largest overland gatherings in the world, with more to offer attendees than ever before. Thanks to both Subaru and Wanderbox for their support as Title Sponsors.
Supporting Sponsors
Our Supporting Sponsors are two companies we all rely on to make our adventures happen. A huge thanks to Nokian Tyres, and Urban X Campers for their supporting sponsorships.
Special Area & Event Sponsors
Sponsored Evening Activities
Nexen Tire America will be sponsoring the Oasis Bar and Food Court area, which will be a hub of activity throughout the weekend, including the place to be for evening Happy Hours happening Thursday, Friday, and Saturday nights from 5:00 to 7:00 PM.
Speaking of Happy Hour, the event officially kicks off on Thursday night with the Welcome Happy Hour sponsored by the Overland Expo Foundation.
Come back for Happy Hour on Friday night, and stay around for the Film Festival sponsored by Midland Radio Corporation from 7:00 to 9:00 PM, where you’ll be treated to several short films bringing some of the best storytelling and cinematography the overland world has to offer to our own silver screen.
Our final Happy Hour of the event will be happening from 5:00 to 7:00 pm on Saturday and is sponsored by Toyo Tires. Following Happy Hour, we’ll be rolling straight into the Overland Expo Foundation Raffle, a perennial favorite part of Overland Expo.
Sponsored Educational Opportunities
For many, the breadth of educational opportunities is the highlight of the weekend. Thanks to our educational area sponsors, we are able to offer more classes than ever. Storyteller Overland is sponsoring the perennially popular Backcountry and Culinary Pavilion, where you can level up your camp cooking skills or focus on other skills that make your time in the wilderness safer or more enjoyable.
For those seeking adventure inspiration, the Storytelling Pavilion sponsored by BFGoodrich Tires will be the hub of great adventure storytelling all weekend. We have a stunning lineup of people who have traveled the globe and will be sharing the inside stories behind their travels, including the good, the bad, and the ugly of extended travel.
Official Craft Bear of Overland Expo East
New this year, we will have an official craft bear for the event. Devils Backbone Brewing Company will have their tasty brews on hand throughout the event as the official craft brew company. If you are a beer fan, be sure to try selections from this immensely popular regional brewery.
Media Partners
We’re also excited to work with a great Media Partners team that will cover Overland Expo East during and after the event. Be on the lookout for coverage from the Overland Collective, Off-Road Travel TV, OVR, and OutdoorX4 Magazine on their respective outlets.
Don’t miss out on the action! With all of these incredible sponsors, exhibitors, classes, and evening events, be sure to get your tickets for Overland Expo East happening in Arrington, Virginia, October 23-25, 2026, at the Oak Ridge Estate.
