Overland Expo Unveils 2024 Ultimate Vehicle Build Featuring GMC Canyon AT4X at Overland Expo West in Flagstaff May 17-19 

Photo By: Andy Sedano

FLAGSTAFF (May 9, 2024)Overland Expo, the premier overlanding event series in the world, today announced the 2023 GMC Canyon AT4X as the featured vehicle for its 2024 Ultimate Vehicle Build on display at Overland Expo West at Fort Tuthill County Park in Flagstaff, Arizona on May 17-19. Overland Expo outfits a new vehicle each year with the latest and greatest adventure gear to create a vision of the ultimate overland vehicle. The 2023 GMC Canyon AT4X, engineered for off-roading capabilities, features a new exterior, a redesigned interior, a host of extreme off-roading hardware and the newest technology. Expo West visitors may see the GMC Canyon AT4X at the Overland Expo Foundation booth, just outside the XPLOR Oasis Bar and Food Court at the show.  

Since 2021, Overland Expo has developed two Ultimate Overland Builds, one 4×4 vehicle and a motorcycle each year to benefit the Overland Expo Foundation. To cut through the noise, and further inspire novice overlanders to get outfitted, inspired, and out on their own overland journeys, Overland Expo started building their own adventure rigs. Through the years, they’ve outfitted the 2020 Toyota 4Runner, 2022 GMC Sierra 1500 AT4X, and the 2022 Lexus LX 600. This year, the 2023 GMC Canyon AT4X was the perfect fit. 

“We are grateful for GMC’s partnership in The Ultimate Build as this brand truly embodies the passion of the overlanding community,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo.” The GMC Canyon AT4X is the ideal vehicle for the 2024 Ultimate Overland Build, not only because it features the latest technologies, but also, because it presents such a wide range of options for consumers looking for ways to enhance their off-road experience.” 

The GMC Canyon AT4X, a rugged, comfortable mid-size SUV, features:  

  • 2.7L Turbo High-Output Engine with 310 horsepower and 430 lb of torque 
  • Towing capacity of 5,500 lbs.  
  • Multimatic DSSV dampers featuring dynamic spool valves for off-road applications 
  • Multiple camera views for ultimate off-road driving experience and the ability to maneuver toughest trails 
  • Front and rear underbody cameras with an integrated washing function, waterproof for driving in mud or water, with HD Surround Vision  
  • Off-Road Performance Display showing real-time off-road performance data with terrain, overlanding, and Baja modes 

A key component of the Ultimate Build is the technology and gear to provide a best-in-class experience including: 

  • Peak Suspension, as the official builder, provided a two-piece front spacer kit, tie rod reinforcement sleeves, front differential drop kit, skid plate spacer kit, sway bar relocation kit and a rear add-a-leaf and rear block kit 
  • OEM Canyon AT4X AEV Edition fender flares that fit 35 inch BFGoodrich All-Terrain tires, mounted on a set of 17×8.5 Torque Wheels 
  • A 589 Fabrication Mini-Fighter front bumper creating an OEM+ look with an integrated front skid plate, provisions to mount four Vision X CG2 lights, and a 9,500lbs ComeUp Winch 
  • OEM AEV rear bumper enhancing quality, strength 
  • AEV Canyon-specific snorkel kit significantly increasing air filter service life 
  • Stainless steel MAGNAFLOW Overland Series exhaust for superior performance  
  • AEV IFS, transfer case, fuel tank, and rear differential skid plates  
  • For storage, comfort, and recovery the truck has: 

“We are thrilled to be part of the Ultimate Overland Vehicle Build for the second time,” said Raza El, Assistant Marketing Manager GMC Canyon. “The fact that the GMC Canyon AT4X is the first midsize truck to be chosen for this program reflects its unique offering of premium off-road capability and its strength as a platform on which to build a dream overlanding rig.” 

As part of the 2024 Ultimate Build, the GMC Canyon AT4X travels to all Overland Expo events: Overland Expo West, May 17-19 in Flagstaff; Overland Expo Pacific Northwest, June 28-30, Redmond, Oregon; Overland Expo Mountain West, August 23-25, Loveland, Colorado; and Overland Expo East, October 4-6 in Arrington, Virginia.  

At the end of the schedule, the vehicle and all of its overlanding components are auctioned off on Bring A Trailer to raise funds for the Overland Expo Foundation, supporting grants to organizations and individuals that support overlanding, protecting access to or improving public lands, providing education that fosters preparedness and a more conscientious community, and promoting responsible exploration for the overlanding community.  


For more information, visit overlandexpo.com/ultimate-overland-vehicle and follow @overlandexpo on Instagram, YouTube, and Facebook. You can track content with #ultimatebuild2024.     

About Overland Expo   

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.  

About Emerald  

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com 

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