Ram Trucks is returning to Overland Expo Mountain West with a 20,000-square-foot unique truck-focused interactive off-road ride experience for consumers dubbed Guts. Glory. RAM.
The Ram Truck Ride and Drive at Overland Expo Mountain West will offer consumers the opportunity to get inside a Ram 1500 or 2500 and experience the technology, interior refinement, and capabilities of the Ram lineup on a course that mirrors obstacles you’re likely to encounter on an overland adventure.
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Professional drivers will drive guests around a course that highlights the suspension as they conquer rolling hills. Staggered logs and other obstacles will highlight the excellent ground clearance, and a dual-banked wedge where the truck will be banked on both the driver and passenger side will demonstrate stability. Articulation will be highlighted as the trucks roll over a series of moguls, and a 13-foot tall hill climb with a 30-degree approach & departure angles will demonstrate traction. Ride handling will be highlighted as the trucks crawl over a bed of rocks effortlessly. Alongside the off-road experience, RAM brand experts will be available to spotlight features of the RAM truck linkup.
The Ram Truck Guts. Glory. RAM Ride & Drive will be open Friday and Saturday, 8 am to 5 pm, and Sunday, 9 am to 3 pm.
