It turns out that the HUMMER EV Pickup and SUV are more popular than GMC expected. According to a recent report, more than 65,000 Americans have put down a $100 reservation for the all-new, pure-electric HUMMER.
This week, CNBC’s Mike Wayland reported that GMC has taken in more than 65,000 reservations for HUMMER EV. This is higher than General Motors initially expected.
Early reservations were entirely for the Pickup variant, because it was released first. However, since the SUV debuted, orders have been split around 50/50. This despite new reservations on track for fulfillment in 2024 — people are excited and ready to wait for their HUMMER EV.
You can poo-poo reservations all you want, claiming them meaningless. However, GM is reporting that 95% of reservations are converting to orders. This is a huge take rate, considering how expensive the HUMMER EVs are. The limited ‘Edition 1’ Pickup starts at $110,295. Other variants will range from about $80,000 to $100,000.
What does this mean for overlanding? I’d wager it means the same for GM as it does for overlanding: There is more demand than expected.
With 35-inch mud tires and three-motor AWD as standard on high trim examples, not to mention the 1,000 horsepower, 11,500 foot-pounds of torque, and 7,500 pounds of towing capacity, there are a lot of reasons why the HUMMER EV could be great for overlanding. And that doesn’t even take into account its zero-emissions propulsion system.
Once charging infrastructure is more prevalent in more remote parts of the world, the HUMMER EV, along with other high-riding and off-road ready pure-electric trucks and SUVs, could make for very compelling overlanding steeds. Maybe by the time those late reservation holders receive their HUMMER EV in 2024 the charging network will be robust enough to support long-distance, all-electric overlanding expeditions.
A boy can dream.
