A pub, a beer, and a plan. Sir Jim Ratcliffe had an idea and a thirst. He went to The Grenadier, a London pub, and met with four equally thirsty friends. But the thirst wasn’t just for the pub’s liquid fare. Sir Ratcliffe had a thirst for a rugged, no-nonsense, utilitarian 4X4.

Potential Motors began from a desire to transform the driving experience. On this journey, Potential’s Chief Scientist, an avid overlander in his Winnebago, started to get fed up with the limitations of where he could go. Time after time, he would come to trails where his vehicle was simply too wide to enter. He would look up the mountain and see the peak, but it was completely inaccessible to him and anyone else with a van, truck, or SUV.