DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Weekend vibes ✨ Still reminiscing about the amazing time we had at Overland Expo East — there’s truly nothing like this community 🙌
Thank you again to everyone who came out and made it unforgettable. We hope your weekend is filled with great people, new adventures, and plenty of time outdoors 🌲
We’re already hard at work behind the scenes gearing up for another incredible year of events, adventure, community, and education. Stay tuned — big things are coming! 🚙💨
🎥 @trail.huntr
#overlandexpo #overlandexpoeast #overlandevent #overlandcommunity
Just a handful of the cool rigs we spotted at Overland Expo East 🔥 Which is your favorite and which ones did we miss?
⚡️ Power up your adventures ⚡️ Swipe to see the latest gear lighting the way — from rugged light bars and headlamps to solar panels, power outlets, and radios to keep you connected. Whether you’re off-grid for a weekend or a month, these picks will light the way and keep your devices charged 🔦🔋
Which one’s on your wish list? 👇
Full gear roundup with all the details at the 🔗 in bio
Just a handful of the adventure pups at Overland Expo East 🐾 What a good time!
If you brought your pup and they have a handle drop it in the comments 🐶
What a weekend! Huge thank you again to everyone who came out for Overland Expo East! What an epic way to wrap up our 2025 event season 🙌
To every attendee, camper, brand, instructor, volunteer, staff member, and even all the adventure pups — YOU are what make this community and these events so special ✨
👉 Check out the event recap page (🔗 in bio) for photo galleries, highlights, and more.
And if you’re not getting our weekly newsletter yet… you’re missing out! 💌 Join Overland News at the link in bio to stay in the loop on upcoming events, gear, and all things overlanding 🌍
📸 @alexabrookephoto_
That’s a wrap on Overland Expo East 2025, our final event of the year! What an incredible weekend 🤩
Were you there? What was your favorite part?
Huge shoutout to our sponsors, exhibitors, instructors, staff, and everyone who came out and made this a truly unforgettable event 🙌
📺 See the full recap video on our YouTube channel for more highlights
🧭 Overland Expo 2026 dates are live on our website - save the dates and road trip with us next year! Tickets on sale soon 😎
🎥 @trail.huntr
Day 2 of Overland Expo East was a blast! The last day of our final event of the year is kicking off. It’s a beautiful day and we’re out here until 3pm - come on down! ☀️🛻🎉
🎟️ Tickets at the link in bio and on-site.
Who’s here today? How has your weekend been?
📷 @alexabrookephoto_
Day 1 of Overland Expo East is a wrap, Day 2 let’s goooooo 🔥
We’ve got an epic day planned, gates are open, come on down! 🚐🛻🎉
Who’s here and who’s coming out today?
📷 @alexabrookephoto_
#overlandexpo #overlandexpoeast
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Photo by Brett Willhelm, Willhelmn Visual Works