DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
The @OverlandExpoFoundation Charity Dinner takes place Thursday, Oct. 22, 6–8 PM at Oak Ridge Estate. Exclusively for East campers and exhibitors, kick off the Overland Expo East weekend with good food, good people and stories worth sticking around for.
Proceeds from the event support @VentureUnknownFoundation, a nonprofit organization committed to protecting our public lands through conservation, restoration, education, and responsible recreation
The Overland Expo Foundation Charity Dinner features:
- @Food_For_Adventures Chef Natty`s Curated Outdoor Dinner
- Overland Expo Foundation Impact Stories
- Community Networking
- 50/50 Charity Raffle
- Support for Outdoor Access & Opportunity
Add-on a dinner ticket to your East camping pass at checkout.
Already got your camping pass? Visit the link in our bio to add-on a dinner ticket and learn more about the dinner!
#OverlandExpoEast #OverlandExpoFoundation #Overlanding
The gear, the rigs, the best community all in one place.
Join us for Overland Expo East, October 23-25, in Arrington, Virginia.
🎟️ Buy tickets before Sept. 17 and save. Link in bio.
📍 Oak Ridge Estate
Describe your ideal camp the way you`d tell a buddy. A quiet spot with room to turn a 25-footer around. @wildroute.ai does the rest.
It reads geospatial data, road conditions, satellite imagery and community reports, then matches results to your length, clearance and drivetrain before you ever head down the road. 🛻
Read more on The Compass, link in bio. 🧭
The details make the difference. 🔧
A well-built rig isn`t just about what`s under it—it`s about what`s on it. @tackform.systems, @NiteIze, @Pelican and @MidlandUSA bring the organization, communication, and protection the 2026 Ultimate Overland Vehicle needs on every mile. A dash mount that keeps devices in view, a strap system that locks gear down tight, rugged hard storage for the rough stuff, and radios that keep you connected beyond cell coverage.
Smart setups like these turn a loaded truck into an efficient one.
This rig will head to auction on Bring a Trailer this fall, and every dollar raised benefits the @OverlandExpoFoundation.
How do you keep your gear organized on the trail?
#UltimateOverlandVehicle #OverlandExpo #OverlandExpoFoundation #GearManagement #OverlandGear
Your camp kitchen is where the day slows down. Coffee at first light, a hot meal after a long haul, the whole crew around the fire. 🔥
This month`s Gear Showcase is all about the campsite and kitchen gear: stoves, cookware, knives and setups that make basecamp feel like home.
Read the full product descriptions on The Compass, linked in our bio!
What`s the one piece of camp kitchen gear you never leave home without?
#GearShowcase #OverlandExpo #Overlanding #CampKitchen #OverlandLife
The Blue Ridge is calling. This is overlanding on the East Coast. 🍂
🛠️ 220+ Outdoor and Automotive Exhibitors
📚 270+ hours of programs and activities
Plus show discounts, community events, and custom-built rigs!
Whether you’re just beginning your overland journey or you’re a seasoned traveler, Overland Expo East is for you.
📍 Oak Ridge Estate, Arrington, Virginia
📅 October 23-25
🎟️ Tap the link in bio to buy tickets. Premium and Forest Camping are sold out.
Last Overland Expo of the year. You’ve been meaning to go. Now’s the time. 🔥
Less than 10 Premium Camping passes remain. Moto, General Camping, and Day Passes are still available.
🎟️ Buy tickets using the link in bio.
Overland Expo East
📍 Oak Ridge Estate, Arrington, Virginia
📅 October 23-25, 2026
Home is wherever you park it. 🏕️
Comfort was built in from the start. @Breeo, @Jetboil, @PittmanOutdoors, @Taruca_USA and @TRAVOCA.US round out the 2026 Ultimate Overland Vehicle with everything you need once you arrive. Smokeless nights around the fire, hot meals after a long day, a mattress built for real rest, an awning and shower enclosure for shade and privacy, and a cooler that keeps food fresh miles from the store.
Rugged truck by day, cozy camp by night.
Come fall, this build crosses the Bring a Trailer auction block—with every dollar going to the @OverlandExpoFoundation.
What`s your must-have for a comfortable camp?
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works