DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Fresh merch is waiting for you at Overland Expo West! 🧢
Grab your favorites and check out the new hat bar, where you can customize your own hat and make it yours.
Available at the Overland Expo Gear Shop (#11 on the map)!
Merch Available:
- Tote Bags
- Hats
- Stickers
- Apparel
What are you picking first? 👀
#OverlandExpoWest #NewMerch #FlagstaffAZ #Hats
Moto Party + Dinner Raffle is tonight! 🏍️🎟️
Join dinner at the Moto Party Sponsored by Rider Justice for an unforgettable night of fun, community, and exciting raffle prizes. Come hang with the moto crew and join attendees from across the world.
Visit the ADV Skills Area Sponsored by Quad Lock from 7-9 PM.
*Must have a Moto Party ticket to attend.
#OverlandExpoWest #MotoParty #DinnerRaffle #OverlandMoto
Game on at Toyota Game Night!🎲
Swing by, join the fun, and keep the good times rolling at Overland Expo West.
Swing by booth A2 tonight from 7-9 PM for games, light bites, and raffle prizes!
Who’s coming to play?
#OverlandExpoWest #Overlanding #FlagstaffAZ #GameNight
The Overland Expo Film Festival Sponsored by @remote.vans is tonight from 7-9 PM at the Oasis Bar & Food Court Sponsored by Nexen Tire America! 🎬
Grab a seat and settle in for stories that capture the spirit of overlanding.
Kick off the night with Desk to Glory, followed by XOVERLAND’s season finale as the team wraps up their 25,000-mile journey through southern Africa 🌍
Stick around for a XOVERLAND cast Q&A, signed posters, and the exclusive Milestones coffee table book. 🖊️
See you there!
#OverlandExpoWest #FilmFestival #FlagstaffAZ
Thirsty yet? 🍻 Friday Happy Hour Sponsored by @topsknives is on tonight from 5–7 PM at the Oasis Bar and Food Court Sponsored by Nexen Tire America.
Come grab a drink, dance to music, and keep the Day 1 vibes going! 🤠
Who will we see there? 👀
#OverlandExpoWest #HappyHour #OverlandExpo #FlagstaffAZ
Day 1 is underway at Overland Expo West! 🥳
The gates are open, the crowd is rolling in, and the energy is high! Let’s kick off an epic weekend together. 🙌
Who’s already on-site? Let us know! 🔥
Buy your tickets through the link in bio! 🎟️
Flagstaff, AZ 📍 | May 15–17 🗓️
#OverlandExpoWest #Overlanding #Day1 #FlagstaffAZ
Saturday night at Overland Expo West: the @atoverland, @equipt1, @xoverland, @overlandjournal and @expeditionportal Party! 🎉 Happening Saturday, May 16, from 7–9 PM at booths Q19, Q20, Q35, and Q37.
Swing by to connect with fellow adventurers, swap stories, and enjoy the community vibes.
*Valid Overland Expo West 2026 pass required*
#OverlandExpoWest #FlagstaffAZ #Overlanding
Less than 24 hours until Overland Expo West! 🚙⛺ Exhibitors are rolling in, booths are going up, and the excitement is building in Flagstaff.
Tonight, join us for Happy Hour Sponsored by Barebones Living from 5–7 PM 🍻 Exclusive to camping attendees and exhibitors, it’s the perfect way to kick off the weekend and connect with fellow adventurers.
What’s the one thing you’re most excited for this weekend? 👀
#OverlandExpoWest #FlagstaffAZ #Overlanding
It's Your Turn to Get Going &
Get Inspired
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Photo by Brett Willhelm, Willhelmn Visual Works