DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
🔥 GIVEAWAY 🔥 Win a pair of Weekend Passes to Overland Expo East in Arrington, VA taking place October 3-5, 2025! 🎉
This is the ultimate East Coast overlanding, camping, and adventure travel event — with world-class gear and vehicles, hands-on demos, inspiring classes, and a chance to connect with thousands of fellow adventurers. If you’ve ever dreamed of leveling up your rig or planning your next big trip, or just checking out what it’s all about, this is the event you don’t want to miss. 🌎✨
👉 It`s super easy to enter: just hit the link in our bio.
For bonus points:
1️⃣ Follow @overlandexpo
2️⃣ Like this post
3️⃣ Tag your friends!
One lucky winner will be chosen on Friday, September 19 and notified via email.
Good luck — we can’t wait to see you in Virginia for an epic weekend! 🚙💨
⚠️ Note: The winner will be contacted via email from the Overland Expo Team. We will never ask for payment info. Please report any suspicious accounts pretending to be us.
Our final event of the year - Overland Expo East - is just 3 weeks away! We couldn`t be more excited to bring you an epic weekend of rigs, gear, adventure, education, and community on the East coast 🚐🍁🛻
Scope out the full sponsor and exhibitor list (🔗 in bio) and be sure to join us October 3-5 in Arrington, VA 🥳
👇 Let us know if you`re coming and who you`re excited to see!
🎟️ Forest & Premium Camping are already sold out - grab your tickets now!
Stay connected no matter how far you roam ⛰️✨
The 2025 Ultimate Overland Vehicle is built to keep you online, charged up, and in touch—no matter how far you push past the edges of the map.
Swipe to check out the connection + power gear onboard:
📻 @midlandusa – MicroMobile Two-Way Radio + Antenna
🌐 @zoleolifeus – Global Satellite Communicator
⚡️ @xantrextechnology – Freedom X 2000 Inverter + Remote Panel
📡 @redzonewirelessinternet – Cradlepoint-Ericcson X-10 Router
🔋 @battlebornbatteries – 270Ah 12V Heated GC3 LiFePO4 Kit
Huge thanks to our build partners for creating gear that helps adventurers stay safe, powered, and connected out there 🙌
🔗 Tap the link in bio for the full build + gear breakdown.
📸: 1 - @davidkerstan, 2-6 @andysedano
Overland Expo East is rolling into Arrington, Virginia, October 3-5, 2025! Join us for the ultimate weekend dedicated to overlanding, camping, and adventure travel.
Here’s what’s in store:
⚙️ 200+ tops brands with the latest overlanding, camping, and outdoor gear and vehicles
🔥 Exclusive show only deals and gear specials
🎓 100+ expert-led classes and demos
🍻 Happy hours, raffles, parties, and special events
🥳 Family friendly activities and programming for kids
🏕️ On-site camping for easy access to everything
❗️Forest Camping is already sold out and there are only a handful of Premium Camping spots remaining.
🎟️ Grab your tickets now and start planning your adventure!
👇 Let us know if we’ll see you there!
#overlandexpo #overlandexpoeast #overlandevent #overlandcommunity #overlandvehicles #overlandgear
Meet @scanstrut — a leader in outdoor and marine gear built entirely in-house by an adventurous team passionate about overlanding. Their rugged, waterproof Ventura sockets and power solutions bring seamless connectivity to campers, vans, RVs, and more — wherever your journey leads ⚡️
👉 Swipe through for a quick glance at what makes Scanstrut a trusted name in innovation and durability. Then head to The Compass on overlandexpo.com to learn more (link in bio).
Overland Expo Mountain West had some seriously epic rigs 🔥
👉 Head to our YouTube channel for a quick look at a few that stole the show (link in bio).
🍁 Missed the event? Don’t worry — we’re doing it again next month! Overland Expo East rolls into Arrington, VA October 3-5. Hit the link in bio for more info and tickets.
From rugged 4x4 campers and off-grid beasts to wild custom builds and dream rigs, you’ll find it all at Overland Expo 🚙✨
🎥 @yapping_about_cars
Happy Friday from the dogs of Overland Expo Mountain West 🐾🚙
Swipe through for a dose of pure Friday stoke, courtesy of our four-legged Expo family.
Did you bring your pup? If they`re on IG drop their handle in the comments 🐶
📷 @alexabrookephoto_
Sleep Above It All. Explore Beyond Limits. 🚘
Elevate your truck into the ultimate adventure basecamp with the @roveroll_usa Skynest Tent Combo—sleep, store, and explore like never before.
💪 Rugged Aluminum = Tough, built to Last
💨 Mount Anything = Solar panels, awnings & all your gear
🔋 Stay Powered = USB, USB-C, 12V Outlets + Adjustable lights
🏕️ Sleep in Comfort = Memory foam mattress
🌄 Adventure starts here. Ready to roll?
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works