DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
With just over five weeks until Overland Expo SoCal, we’re breaking down five overlanding essentials to help you gear up for your next trail adventure. Whether you’re new or just need a refresher, we’ve got you covered. Dive into the fundamentals, including choosing the right rig, building your kit, and other essential tips! 💡
What’s one overlanding tip you wish you knew when you were just starting out? 👀
Buy your Overland Expo SoCal tickets through the link in our bio! 🎟️
Read the full article on The Compass 🧭
#OverlandExpoSoCal #Overlanding #AdventureCommunity #OverlandEvent #OverlandCommunity
The Exhibitor List for Overland Expo SoCal 2026 is officially live! Start browsing brands, booth locations, and mapping out your perfect weekend in Costa Mesa. 🔥
A big thank you to our Title Sponsors @alpharexusa, @arb4x4, @bajadesigns, @classicoverland, @kumhotireusa, @roa_off_road, @subaru_usa, @toyotausa, @gowanderbox, and @ankersolix_official for helping make SoCal one of the biggest overland gatherings in the world. 🌍
Head to the link in our bio to explore the full list of exhibitors and sponsors! ⭐️ #overlandexpo #overlandexposocal #overlanding
Missed our Overland Expos in 2025? Don’t worry! Here’s a glimpse into the adventure, community, and gear that made last year unforgettable. 🔥
Which Overland Expo will we see you at? 👀
Click the link in our bio to discover all Overland Expo locations and start planning your next journey.
#OverlandExpo #Overlanding #OverlandCommunity #OverlandVehicles
✨ Calling all women who wander!
Join us Sunday, March 15 for a special brunch meetup at Overland Expo SoCal—presented by @maxxistires —featuring an inspiring Q&A with world traveler Jess Stone of @goruffly.
From crossing continents with her pup to overcoming unimaginable challenges, Jess’s story is one you don’t want to miss. Enjoy mimosas, a bingo game, and meaningful networking with fellow adventurers.
Let’s build community, share stories, and fuel the next journey—together. 🌍🧭
#WomenWhoWander #OverlandExpo #GoRUFFLY #Maxxis #OverlandingCommunity
Overlanding is better with friends — especially when you’re waking up right at the heart of the adventure 🌄
Camping at Overland Expo SoCal turns a great weekend into an unforgettable one — swap stories by the fire, stroll from your rig straight to the action, and keep the fun going long after the exhibitors close 🏕️✨
This is our first event of the year, and sites are seriously limited — camping passes WILL sell out! 🚨 Secure your spot now so you don’t miss out on basecamp vibes, evening connections, happy hours, and those late-night laughs under the stars 🌌
🎟️ Grab your camping passes now and get ready to camp, connect, and create memories that’ll last all year. Link in bio!
🍁 Overland Expo East 2026 dates are LIVE! Join us October 23–25 at Oak Ridge Estate in Arrington, VA at the base of the Blue Ridge Mountains—prime time for fall foliage and camping at one of our most scenic event locations! 🍂🏕️
⏰ Early Bird pricing is EXTENDED through Jan 12 ONLY—now that dates are official—so you have one last chance to lock in the lowest ticket prices.
🎟️ Grab your tickets now for an epic fall adventure to look forward to, and let us know if you`re coming!
Last call for Early Bird 🎟️🔥
It’s your final chance to save big on all 2026 Overland Expo events—Early Bird pricing ends 12/31!
Get your tickets now for maximum savings 🚙✨
We’re gearing up for an epic year and can’t wait to see you out there.
Let us know which events you`re coming to! 👇
2025, you were one for the books ✨
This year was packed with epic adventures, incredible rigs, innovative gear, inspiring education, and—most importantly—this incredible community. Huge thank you to all our attendees, exhibitors, instructors, and staff for making 2025 such an amazing ride 🙌
Ready to do it all again? Join us in 2026 and keep the adventure rolling 🚙💨
🔥 Early Bird tickets are available through 12/31—grab yours now to lock in the lowest prices available
Here’s to more miles, more memories, and more adventures ✌️
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works