SOCAL - outdoor lifestyle pavilionexhibitor registraton
MARCH 13-14, 2027
OC FAIR & EVENT CENTER // COSTA MESA, CALIFORNIA
SAT 9-5 | SUN 9-4
Overland Expo SoCal
Outdoor lifestyle pavilion
The Outdoor Lifestyle Pavilion is a NEW dedicated space for outdoor brands to connect directly with thousands of passionate consumers who are actively seeking high-quality outdoor gear, services, and experiences. Unlike B2B events, Overland Expo SoCal allows you to engage directly with end-users, build brand loyalty, and gather real-time feedback from your target audience.
The event attracts a highly engaged audience of outdoor enthusiasts, overlanders, and adventure travelers who are ready to purchase and invest in premium products.
What is overlanding?
o·ver·land
/ˈōvərˌland/
VERB – “Overlanding” has taken on a variety of different meanings in recent years. To us, overlanding is self-sufficient vehicle or adventure motorcycle travel where the journey itself is the goal.
At its core, overlanding is about exploration. Whether traveling by truck or motorcycle, overlanding is about riding the road less traveled and immersing yourself in the environments and cultures you encounter.
EXHIBITOR REGISTRATION
EXHIBIT WITH US
To submit an application for Overland Expo SoCal Outdoor Lifestyle Pavilion, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!
OR connect directly with our Outdoor Lifestyle Pavilion sales rep:
Rod Tomlinson
[email protected]
outdoor enthusiasts audience profile
activity interests
Overland Expo SoCal attracts a diverse audience of outdoor enthusiasts, overlanders, and adventure travelers who are passionate about exploring the outdoors.
overlanding experience
These attendees are highly engaged, well-informed, and actively seeking premium outdoor products and services.
Age range
Many attendees are decision-makers for their households and are willing to invest in high-quality gear and experiences.
EXHIBITOR & SPONSORSHIP DECK
DECK INCLUDES:
- Event Sponsorships
- Exhibitor Rates
- Event Marketing Opportunities
- Audience & Demographics
- Print, Digital, & Video Content Marketing
Sponsor & Exhibitor Testimonials
CHECK OUT WHAT'S NEW #OVERLANDEXPO
The exhibitor aisles at Overland Expo East were packed with innovative ideas, smart designs, and products built to make overlanding easier. 🔥
From power solutions and communications gear to clever accessories that make life on the road more comfortable, these are a few of our favorite finds from the event.
Read more on The Compass. Link in bio.
#OverlandExpo #Gear #Overlanding #Outdoors #CampingLife
Shorter days. Colder nights. Better gear. ❄️
This month’s Gear Showcase rounds up nine winter picks across transport, diagnostics, power, communication, apparel, storage and recovery. It’s gear built to keep you warm, connected and rolling when the temps drop.
What`s in your winter kit this year?
Read more on The Compass, linked in our bio.
Sponsored by participating brands.
#GearShowcase #OverlandExpo #Overlanding #Winter #Camping
Adventure is about more than the places we go. It`s about protecting them for future generations.
Meet Rachael Elseman, Executive Director of the @OverlandExpoFoundation, and learn how her passion for exploration fuels a mission to support public lands, stewardship, and outdoor education. 🌲
Read the full interview on The Compass, linked in our bio.
@adventurerachael
#OverlandExpoFoundation #OutdoorEducation #TreadLightly #ProtectPublicLands #ResponsibleRecreation
From custom builds to adventure-ready classics, the rigs at Overland Expo East did not disappoint. 🔥
Swipe through some of our favorites. Got a rig we missed? Drop a photo in the comments! 🚙
Read more about each rig on The Compass. Link in bio.
#OverlandExpo #Rigs #OutdoorVehicles #OffRoad #CustomBuilds
What’s that one piece of overland gear you can’t live without? For Jonny Feld, CEO of @fieldvans , it’s an onboard air system. Airing down and being able to air back up is such a key element when transitioning from off- and on-road travel.
This is an excerpt from our latest video series, Inside Overland (link in bio to watch the full video).
Orange you glad it’s Halloween? 🎃👻
#UltimateOverlandVehicleBuild #Halloween #OverlandExpo #Spooky #Orange
Access to public lands is something many of us value, but protecting it is a responsibility we all share.
In this Faces of the Foundation spotlight, Anthony Sicola, co-founder and Board Officer of the @overlandexpofoundation, shares why stewardship, community, and conservation are at the heart of the overland experience.
Read the full article on The Compass, linked in our bio and below.
@overlandnomads
#OverlandExpo #OverlandExpoFoundation #Overlanding #PublicLands #Stewardship
Overland Expo East in photos. 📸
What were your favorite moments from the weekend?
#OverlandExpo #Camping #Outdoors
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works


