SOCAL - outdoor lifestyle pavilionexhibitor registraton
MARCH 14-15, 2026
OC FAIR & EVENT CENTER // COSTA MESA, CALIFORNIA
SAT 9-5 | SUN 9-4
Overland Expo SoCal
Outdoor lifestyle pavilion
The Outdoor Lifestyle Pavilion is a NEW dedicated space for outdoor brands to connect directly with thousands of passionate consumers who are actively seeking high-quality outdoor gear, services, and experiences. Unlike B2B events, Overland Expo SoCal allows you to engage directly with end-users, build brand loyalty, and gather real-time feedback from your target audience.
The event attracts a highly engaged audience of outdoor enthusiasts, overlanders, and adventure travelers who are ready to purchase and invest in premium products.
What is overlanding?
o·ver·land
/ˈōvərˌland/
VERB – “Overlanding” has taken on a variety of different meanings in recent years. To us, overlanding is self-sufficient vehicle or adventure motorcycle travel where the journey itself is the goal.
At its core, overlanding is about exploration. Whether traveling by truck or motorcycle, overlanding is about riding the road less traveled and immersing yourself in the environments and cultures you encounter.
EXHIBITOR REGISTRATION
EXHIBIT WITH US
To submit an application for Overland Expo SoCal Outdoor Lifestyle Pavilion, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!
OR connect directly with our Outdoor Lifestyle Pavilion sales rep:
Rod Tomlinson
[email protected]
outdoor enthusiasts audience profile
activity interests
Overland Expo SoCal attracts a diverse audience of outdoor enthusiasts, overlanders, and adventure travelers who are passionate about exploring the outdoors.
overlanding experience
These attendees are highly engaged, well-informed, and actively seeking premium outdoor products and services.
Age range
Many attendees are decision-makers for their households and are willing to invest in high-quality gear and experiences.
EXHIBITOR & SPONSORSHIP DECK
DECK INCLUDES:
- Event Sponsorships
- Exhibitor Rates
- Event Marketing Opportunities
- Audience & Demographics
- Print, Digital, & Video Content Marketing
Current 2026 Sponsors & EXHIBITORS
Sponsor & Exhibitor Testimonials
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Here are 9 new, innovative overland products you’ll want to check out—from innovative camp gear to rugged vehicle upgrades.
👉 Swipe through for a quick look, then head to The Compass at OverlandExpo.com (link in bio) for the full roundup with all the details.
Which one would you add to your kit?
As we gear up for an epic 2026, we’ve been reminiscing on all the incredible moments that made 2025 unforgettable ✨ From new launches to community milestones, this year was packed with adventure and smiling faces.
There are way more highlights than we could ever fit into one post—but here are a few standout memories from each event that immediately came to mind:
🔸Photos 1 & 2: The first-ever Overland Expo SoCal kicked off with a line that wrapped around the event (complete with its own beer 🍺)
🔸Photo 3: @jeep + @dometic launched their new rooftop tent collab at Overland Expo West
🔸Photo 4: The 2025 Ultimate Overland Build took on the off-road training course at Overland Expo PNW
🔸Photo 5: @rc_x_overland and @traxxas hosted the first official RC track for both kids and adults at Overland Expo Mountain West
🔸Photo 6: @msoverland + @ok4wd premiered their film to a full house and gave us all the feels at Overland Expo East
What’s your favorite memory from this year? Drop it below! 👇
🔥 Be sure to join us in 2026! Early bird tickets are on sale through 12/31—get your tickets at the lowest price available!
#OverlandExpo #FlashbackFriday #OverlandEvent #OverlandCommunity
Power your adventures sustainably 🌎 @jackeryusa delivers clean, portable energy that helps you explore freely, protect the planet, and stay prepared—wherever life takes you.
👉 Discover the full story on The Compass at OverlandExpo.com—link in bio
A HUGE thank you to every attendee, camper, brand, instructor, volunteer, and staff member — YOU are what make this community and these events so special ✨
Thank you for showing up—traveling across the country, sharing your stories and skills, lending a hand, inspiring others, and bringing the stoke (and the smiles) all season long 🤙
Check out the recap pages under each event on our website to explore photo galleries packed with highlights—you might spot yourself!
Wishing you all a happy, adventure-filled Thanksgiving 🧡 What are you grateful for?
The Overland Expo Black Friday Gear Sale is on! 🔥 Score 20% off all merch in our Gear Shop with the code OVERLANDEXPOBF
👉 Tap the link in bio to shop and save on gifts for yourself and your loved ones.
⏳ Sale ends Dec 5
🎁 Looking for the perfect gift for the overlander, traveler, or adventure-lover in your life? ✨
This year’s Holiday Gift Guide is packed with epic gear PLUS a ton of Black Friday and holiday deals you won’t want to miss 🔥
🏕️ From camp essentials and stocking stuffers to dream-worthy upgrades, this year’s picks are all about elevating every adventure 🛠️
👉 Tap the link in our bio to explore the full guide and all the special offers.
Happy gifting & happy trails! 🚙💨✨
🚛🔥 Meet “Bronty” — a 1996 Stewart & Stevenson M1079 turned full-blown expedition vehicle/tiny house.
We met up with Justin at Overland Expo PNW as he was heading toward Alaska — the official start of his around-the-world journey. Fast forward to now, and he’s making his way south with his sights set on Argentina for the first major leg of the adventure 🌎✨
🎥 Catch the full tour on YouTube (link in bio), where Justin walks us through every detail of the build: mini-split A/C, full solar setup, full-size fridge, clever interior layout, and everything needed for full-time off-grid living.
Follow Justin’s journey ➜ @destinationdaily_
From weekend escapes to full-time life on the road, Outpost Vans is redefining what’s possible in modern adventure travel 🚐✨
Built on passion, crafted with precision, and designed to help you Make Camp Anywhere — every van is a blend of rugged capability and refined comfort.
Whether you’re chasing remote trails, coastal sunsets, or the freedom of the open road, Outpost is here to build the rig that gets you there
👉 Learn more about @outpostvans in our latest Industry Spotlight on OverlandExpo.com (🔗 in bio)
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works
The Best Gifts for Overlanders 2025
Review: James Baroud Odyssey Rooftop Tent
