The Recap & ExcitementOverland Expo PNW 2026

Deschutes County Expo Center

Redmond, OR

June 26-28, 2026

Event Statistics

  • 16,000 attendees
  • 49% of attendees were new to Overland Expo
  • 295 registered exhibitors
  • 56 presenters, trainers, and VIPs
  • $18k Raised for Overland Expo Foundation
  • 29 attending media
  • 35 staff
  • 610 registered dogs
  • 3 Pets Adopted (Subaru Pet Adoption Event)
  • 221 classes, seminars, demos, activities, slideshows, and films; totaling 221+ session hours of instruction.
  • Overland Expo PNW drew visitors from 5 countries this year, including Canada, Australia, France, SwitzerlandTurkey, and United States.
  • Attendees traveled to Redmond, OR from 41 states and around the world with Oregon leading at 46%, Washington at 23%, California at 13%, Idaho at 3%. Another 12% came from other U.S. states, while 3% traveled internationally.

Event Highlights

Day 1 set the tone from the start — good energy, full schedules, and a crowd ready to be here. Here's a look at how it went.

  • Friday gave attendees two ways to get behind the wheel. Some took on Overland Expo Training, while others tackled the Trail Course Experience in their own vehicles with expert guidance along the way. It was a hands-on day built for learning, testing skills and getting after it.
  • Friday's Happy Hour Sponsored by OGO Compost Toilet / Configure Brands, pulled the community together over cold drinks and good energy. It was the perfect way to kick off the evening's programming.
  • Women Who Wander Networking Event, sponsored by MAXXIS Tires. The women shaping overlanding showed up with stories worth hearing. Attendees gathered on the grass, shared a charcuterie board and connected with the people who get why they do this.
  • At Toyota Game Night, attendees gathered around campfires for a lively, music-infused twist on bingo, all while enjoying light bites under the Redmond night sky.
  • The Overland Expo Film Festival took place at the Hi-Line Home Hall on Friday from 7–9pm. It was a great night of adventure-driven storytelling that brought the overland community together on the big screen.

Day 2 was all about the people. Overlanders connected, found their crew, and spent the day exactly they you belong.

  • Saturday kept the momentum going with more Overland Expo Training. Attendees spent more time sharpening skills, building confidence and learning from experts in a hands-on setting. It was another strong day of doing, not just watching.
  • Subaru’s pet adoption event gave attendees the chance to spend time with some incredibly adorable dogs looking for homes. We’ve already heard that a few were adopted, and we’re excited to find out today’s final total.
  • Camp Subaru LIVE! was packed and gave attendees a place to reset before the evening activities. Live music, food, and drinks were enjoyed among storytelling, and interactive brand moments that kept attendees gathered well into the afternoon.
  • Saturday's Happy Hour Sponsored by Guild Outfitters, brought the whole community together as the evening rolled in. Cold drinks, good people and that end-of-day energy set the tone for Saturday night's charity raffle the right way.
  • The Overland Expo Foundation Charity Raffle, an attendee favorite, and delivered again. The energy ran high. Ticket sales and your donations raised more than $18k for the Foundation. That's what this community does.

Day 3 closed the way every good weekend should — with momentum still running high and a community that stuck around until the very last moment. See you in 2027.

  • pFriem Family Brewers kept the taps flowing all weekend, pouring cold ones for thirsty overlanders right from their booth. It was a natural gathering spot — the kind of place where good conversations happen and the crowd never really thins out.
  • Overland Expo PNW closed out strong, with education sessions running all day. Attendees walked away with real, trail-ready knowledge they can put to use on their next trip.
  • The exhibitor midway stayed busy right through the final day. You got hands on the latest gear and talked shop with the brands building it.
  • If you missed it, you missed something good. 2027 is already on the horizon, so claim your spot early and be part of what's next.
  • Exhibitors, you brought it this weekend. The connections you made and the products you launched speak for themselves. We'd love to keep the momentum going with you in Colorado and Virginia before the year wraps.
  • If this weekend was any sign, next year goes even further. We hope to see you there.

What People Are Saying

From Exhibitors:

"This is our first time at Overland Expo, and we'vedone very well. Our custom work performs well at these shows. We're excited to be here, and we've already signed up for next year. There's a good match with the guests here because they love being outdoors. We even designed a knife specifically for the Overland Expo shows because it resonates so well with the community. We've seen great traffic, connected with plenty of people (and their dogs) and sold more here than at other events we’ve been to. I'd encourage other exhibitors to check it out." - Rucker Knives, T.J. Rucker

 

"We've exhibited at Overland Expo before, but this was our first PNW event, and it's been a blast. It's great to get our apparel collection in front of people, especially since the line is new. We have a heavy presence in the Pacific Northwest, and we find a real connection with the overland community. When our audience isn't snowboarding or skiing in the mountains, they're out camping. Getting our product in front of people, gathering feedback and soaking up the vibe has been great." - 686, Jay Sheldon

 

"This is my first time attending and exhibiting at Overland Expo, and it's been a great experience. We sold out, so it's been I'd absolutely tell other exhibitors to get out here. There have been a lot of people, and I'm already looking forward to the next one." - Tantalus Rapid Brew, Jay Cherwa

 

"What keeps us coming back is the chance to connect with customers who are living the overland life, show our newest products, and cement our place in the community. This event hits a valuable intersection of camping, outdoors, adventure and off-road sports, making it a great way to reach our growth audiences. We've debuted products here before, offered attendees exclusive early access, and it went very well. We highly recommend it." - Pelican

From Attendees:

"Everything you want is right here. The vans and trucks were cool, and I found some great products to help with organization. It was a fantastic show, and I'd absolutely travel to another Overland Expo." - Josh D. (Day Pass)

 

"The newest gear and the nice weather keep us coming back. It's always great to see what's out in the camping world. I bought some accessories for my Gazelle tent and even convinced my friend to do the same. Everyone here is friendly and like-minded, so we can connect over the gear we love, and being able to bring my dog is huge. After learning about all the options for cooking while camping, I want to cook more. Overland Expo is unique and welcoming to everyone, whether you're just starting out or you're a serious camper." - Hannah G. (Premium Camping Pass)

 

"Cool products, cool people. I'm doing a Sprinter build, so I came looking for van products and gear, and I found plenty. It was fun talking to people about all the different places they've been toOverland Expo is the place to connect with awesome people and walk away with really cool ideas." - Simon S. (Day Pass)

 

"We've been coming for a few years now, the deals and rigs keep us coming back. We checked out gear for my 4Runner and wanted to get inspired on what more I can do to it. Seeing what other people have done to their rigs pushed me to get out there and do more with mine." - Aiden & Danny (Day Pass)

News

The Best Gear of Overland Expo PNW 2026

It is no secret that overlanders are gear heads. One of our favorite parts of Overland Expo is exploring the hundred of vendors in search for cool new products to support upcoming travel. Overland Expo PNW 2026 exceeded expectations with a healthy collection of new and notable gear including a first peek at the long awaited book on Loren and Patty Upton’s lifetime of travel adventures. Here’s ten things that caught our eye that we think you should check out:

Attendees at Overland Expo WEST

A Newcomer’s Guide to Overland Expo – PNW 2026 Edition

Since its inception in 2009, Overland Expo has grown exponentially, expanded to five events across the United States, each featuring hundreds of vendors, over 100 presenters, trainers, and VIPs, and nearly 500 session hours of education. With so much to do during the event, it can be both exhilarating and a bit overwhelming for the first-time attendee to an Overland Expo.

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Photo by Brett Willhelm, Willhelmn Visual Works