SOCALEXHIBITOR REGISTRATION
MARCH 13-14, 2027
OC FAIR & EVENT CENTER // COSTA MESA, CA, USA
SAT 9-5 | SUN 9-4
EXHIBIT SPACE IS LIMITED AT SOCAL'S PREMIER OVERLAND EVENT
Reserve booth space today to reach highly engaged overlanders ready to learn, compare, and invest in gear, vehicles, and services March 13-14 at Overland Expo SoCal in Costa Mesa, CA. Spaces are assigned on a first‑come basis, with premium locations prioritized for sponsors.
why EXHIBIT AT overland expo?
-
Meet buyers, not browsers. Connect with serious overlanders actively researching upgrades and travel solutions - with the budget to buy premium gear.
- Gain visibility beyond your booth. Every exhibitor receives inclusion in the Overland Sourcebook—used year‑round by the overland community.
- Amplify your marketing reach.. Access global automotive and adventure travel media plus on‑site VIP networking opportunities.
- Year‑round exposure through trusted channels. Leverage Overland Expo’s social, email, and audience‑development platforms to reach engaged overlanders before, during, and after the event.
Get Your products in front of qualified customers
What Exhibitors Are Doing at Overland Expo socal
PRODUCT REVEALS
Tease a big product reveal on social media, then host an in-person launch at Overland Expo SoCal. Offer exclusive event discounts or pre-order perks to make it unforgettable.
IN BOOTH EVENTS
Host meet-and-greets with brand ambassadors or adventurers to draw a crowd. Elevate the experience with live music, games, and interactive activities.
GIVEAWAYS
Organize a raffle with exciting prizes to draw attendees to your booth. Pair it with free branded swag or samples to engage attendees and showcase your offerings.
Demonstrations
Showcase your products in action to highlight their practicality and reliability. Give attendees a firsthand look at how they perform in real-world situations
EXHIBITOR REGISTRATION
EXHIBIT WITH US
To submit an application for Overland Expo SoCal, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!
Don't take our word for it. EXHIBITORS say it best
QUESTIONS? REACH OUT!
We’re here to help you navigate all of the options. Email us with any questions and the sales team will respond within 1 business day with booth options, pricing, and availability.
Photo by Allen Paulsen
2026 recap & buzz
WHY OVERLAND EXPO?
CONNECT WITH A HIGHLY ENGAGED AUDIENCE
Overland Expo connects your company with people who are serious about overlanding products, services, and educational opportunities.
We deliver customers, not bodies: expect to be engaged with consumers who want to know about your product, and have the means to purchase high-quality gear and services.
No other event offers this combination of products, education, and inspiration for consumers or exhibitors. We are at the forefront of an exciting, growing industry. Now is the time to be a part of it.
EXHIBITOR HIGHLIGHTS
- Booth space in the largest overland-focused trade show in the world with thousands of attendees.
- Availability to demo your product at your booth space and include it in our daily schedule.
- Listing in the Overland Sourcebook - the one-stop resource guide for all things overland.
- Include your marketing collateral in our attendee bags.
- Connect with attendees and VIPs at on-site social events throughout the weekend.
- Access to dozens of the top automotive and adventure travel journalists from around the globe through our media program.
EXHIBITOR REGISTRATION
EXHIBIT WITH US
To submit an application for Overland Expo SoCal, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!
EXHIBITOR & SPONSORSHIP DECK
DECK INCLUDES:
- Event Sponsorships
- Exhibitor Rates
- Event Marketing Opportunities
- Audience & Demographics
- Print, Digital, & Video Content Marketing
Current 2027 Sponsors & EXHIBITORS
Sponsor & Exhibitor Testimonials
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Your rig`s been parked in the driveway for too long. Let`s fix that.
Join us at Overland Expo East in Arrington, Virginia, October 23-25 for a weekend of overlanding, camping, and adventure travel.
What’s waiting for you:
⚙️ 200+ top brands with the latest overlanding, camping, and outdoor gear and vehicles
🔥 Exclusive show only deals and gear specials
🎓 260+ classes and activities
🍻 Happy hours, raffles, and community events
🥳 Family friendly activities and programming for kids
🏕️ On-site camping for easy access to everything
🎟️ Grab your tickets now and start planning your adventure. Forest Camping and Premium Camping are already sold out.
Every great overland adventure is better when the crew stays connected.
@cobra_electronics TrailBlazer two-way radios help explorers communicate across winding trails, rugged terrain, and remote campsites where cell coverage doesn`t always follow. From trail updates to spontaneous excursions, every journey is a shared experience.
Explore TrailBlazer radios: tw-np.com/trailblazer-radios
#CobraElectronics #OverlandExpo #Overlanding #OverlandLife #OffRoadAdventure
Overland Expo has helped adventurers travel farther, safer, and with more confidence. Now, we’re bringing that same educational experience to STO Fest by @storytelleroverland. 🙌
Join Azure O’Neil, Overland Expo’s Director of Programming, for three educational sessions covering full-time overlanding, marshaling & spotting, and community building in the overland space. Whether you’re looking to sharpen your skills, connect with fellow adventurers, or find inspiration for your next journey, there’s a session for you.
Learn more on The Compass at overlandexpo.com/compass
📍 Johnson Valley, CA
📅 October 15-18, 2026
#OverlandExpo #STOFest #StorytellerOverland #AdventureTravel #Education
Overland Expo East is almost here, and a little planning goes a long way.
Download the Overland Expo app to map out your weekend before you arrive in Arrington.
Inside the app, you can:
🗓️ Save the sessions you don’t want to miss
📍 Locate exhibitor booths and gear stops
🗺️ Get around the event without wandering in circles
🔥 Unlock 50% off an @onxoffroad subscription
Search “Overland Expo” in the App Store or Google Play, or hit the link in bio to download.
📍 Oak Ridge Estate, Arrington, Virginia
📅 October 23–25, 2026
The Overland Expo East map is here! 🍂
Plan your fall weekend before you roll into Virginia:
🔧 Rigs, gear, and show discounts from the brands you love
🧭 Educational sessions for first-timers and seasoned travelers
🏕️ Campsites, food, restrooms, and everything in between
🚙 Jeep Ride & Drive course
Grab your tickets and join fellow adventurers. Premium Camping and Forest camping are sold out, but General Camping, Day Passes, and Moto Camping are still available. Link in bio.
🗓️ October 23-25, 2026
📍 Oak Ridge Estate, Arrington, Virginia
#OverlandExpo #Virginia #Exhibitors #Rigs #Camping
Built for the journey. Ready for anything.
Make loading your roof rack easier with rugged grab handles built for adventure. Whether you`re heading into the backcountry, chasing mountain views, setting up camp, or escaping for the weekend, these handles give you a secure, comfortable grip when you need it most.
Made with 100% American-made paracord and durable stainless-steel hardware, they`re built to handle the elements and keep up with your adventures.
Built in America. Built for the outdoors. Built for wherever the road takes you.
Grab a pair and get ready for your next adventure!
@yota.twins
Shorter days don`t end the adventure. They just mean camp runs on headlamps, batteries and whatever the sun gave you that afternoon. 🔦
This month`s Gear Showcase covers power, lighting and solar: LED headlights, portable batteries, solar panels, headlamps, power panels and outdoor outlets built to carry your camp through the dark.
Read the full breakdown on The Compass, linked in our bio.
How many nights can your setup run off-grid?
#GearShowcase #OverlandExpo #Overlanding #OffGridPower #CampLighting
Plans for the weekend: nothing. Plans for Overland Expo East: every booth and class already circled. 😎
Join us for our last event of the year. Overland Expo East, October 23-25, in Arrington, Virginia.
🎟️ Buy tickets using the link in bio
📍 Oak Ridge Estate
#OverlandExpo #Virginia #Rigs #Gear #Classes
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works