EastEXHIBITOR REGISTRATION

OCTOBER 23-25, 2026
OAK RIDGE ESTATE  //  ARRINGTON, VA
FRI 9-5 | SAT 9-5 | SUN 9-3

WHY OVERLAND EXPO?

CONNECT WITH A HIGHLY ENGAGED AUDIENCE

Overland Expo connects your company with people who are serious about overlanding products, services, and educational opportunities.

We deliver customers, not bodies: expect to be engaged with consumers who want to know about your product, and have the means to purchase high-quality gear and services.

No other event offers this combination of products, education, and inspiration for consumers or exhibitors. We are at the forefront of an exciting, growing industry. Now is the time to be a part of it.

EXHIBITOR HIGHLIGHTS

  • Booth space in the largest overland-focused trade show in the world with thousands of attendees.
  • Availability to demo your product at your booth space and include it in our daily schedule.
  • Listing in the Overland Sourcebook- the one-stop resource guide for all things overland.
  • Include your marketing collateral in our attendee bags.
  • Connect with attendees and VIPs at on-site social events throughout the weekend.
  • Access to dozens of the top automotive and adventure travel journalists from around the globe through our media program.

EXHIBITOR REGISTRATION

EXHIBIT WITH US

To submit an application for Overland Expo East, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more! 

Contact Sales

EXHIBITOR & SPONSORSHIP DECK

DECK INCLUDES:

  • Event Sponsorships
  • Exhibitor Rates
  • Event Marketing Opportunities
  • Audience & Demographics
  • Print, Digital, & Video Content Marketing​
Exhibitor & Sponsorship Deck

Current 2026 Sponsors & EXHIBITORS

Full list coming soon!

Sponsor & Exhibitor Testimonials

To the whole Overland Expo Staff and volunteers… Thank you so much for putting together an amazing event. From the time we got there on Thursday to the end of the day Sunday, everything felt so orderly and put together. Also, a huge thank you to the staff, anytime we needed anything at all they were willing and ready to help. The best part of the show by far was seeing how genuinely interested the attendees were. It's not everyday that people truly care what you have to offer and have to say. Thank you!
Ty & NemoBackwoods Adventure Mods
We had an absolute blast at EAST this weekend! Always great to meet attendees from different regions of the country as we wrap up the Overland Expo season. Got some invaluable feedback from consumers and it’s great to hear about how much people love the brand. All in all, very successful weekend. I’m looking forward to coming back next year!
Brian GraberRhino–Rack USA
The overland expo team is absolutely phenomenal; you can tell from the second you walk into the expo grounds that everything was very well thought out. The service of the team is genuine and takes care of their partners, exhibitors, and guests to create a world class experience. We are excited to continuously come back to the overland expo events and be a part of this terrific community. Thank you!
Hank GladneyCampworks
This was my first time exhibiting at overland expo west and I was totally blown away. This event dwarfs other off road retail events on the west coast. We had strong traffic throughout the weekend. Attendees were in a great mood and eager to purchase products for their vehicles. We also had a great experience with the expo staff and volunteers. Everyone was friendly and responsive to any issues. We look forward to returning next year.
Mark MathewsWestin Automotive/Superwinch
We definitely had great traffic flow; we were pleasantly surprised. We weren't sure what to expect here at Mtn West but the amount of traffic was phenomenal. We had a lot of riders come out. We feel like we had really good visibility and the traffic flow was great. Getting the messaging about our Pan America demos out to the overland folks worked really well. We appreciate the video that was made to help educate attendees that we are doing on road demos as well as off paved demos. I can't wait for Flagstaff.
Justin KleiterHarley Davidson

CHECK OUT WHAT'S NEW #OVERLANDEXPO

overlandexpo

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Jan 22

Open
✨ Calling all women who wander!  Join us Sunday, March 15 for a special brunch meetup at Overland Expo SoCal—presented by @maxxistires —featuring an inspiring Q&A with world traveler Jess Stone of @goruffly. From crossing continents with her pup to overcoming unimaginable challenges, Jess’s story is one you don’t want to miss. Enjoy mimosas, a bingo game, and meaningful networking with fellow adventurers.  Let’s build community, share stories, and fuel the next journey—together. 🌍🧭  #WomenWhoWander #OverlandExpo #GoRUFFLY #Maxxis #OverlandingCommunity

✨ Calling all women who wander! 
Join us Sunday, March 15 for a special brunch meetup at Overland Expo SoCal—presented by @maxxistires —featuring an inspiring Q&A with world traveler Jess Stone of @goruffly.
From crossing continents with her pup to overcoming unimaginable challenges, Jess’s story is one you don’t want to miss. Enjoy mimosas, a bingo game, and meaningful networking with fellow adventurers. 
Let’s build community, share stories, and fuel the next journey—together. 🌍🧭 
#WomenWhoWander #OverlandExpo #GoRUFFLY #Maxxis #OverlandingCommunity ...

157 4

overlandexpo

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Dec 29

Open
Last call for Early Bird 🎟️🔥 It’s your final chance to save big on all 2026 Overland Expo events—Early Bird pricing ends 12/31! Get your tickets now for maximum savings 🚙✨ We’re gearing up for an epic year and can’t wait to see you out there. Let us know which events you're coming to! 👇

Last call for Early Bird 🎟️🔥

It’s your final chance to save big on all 2026 Overland Expo events—Early Bird pricing ends 12/31!

Get your tickets now for maximum savings 🚙✨
We’re gearing up for an epic year and can’t wait to see you out there.

Let us know which events you`re coming to! 👇 ...

77 2

overlandexpo

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Dec 16

Open
We’re counting down to an incredible 2026 season together—and here’s your friendly reminder: passes for all five Overland Expo events are currently at the lowest prices of the year, but only through 12/31 ⏳ This is your moment to save big, lock in your plans, and start dreaming up unforgettable road trips with friends old and new 🌅 👉 Grab your passes before time runs out—and let’s hit the road together. We can't wait to see you next year!

We’re counting down to an incredible 2026 season together—and here’s your friendly reminder: passes for all five Overland Expo events are currently at the lowest prices of the year, but only through 12/31 ⏳

This is your moment to save big, lock in your plans, and start dreaming up unforgettable road trips with friends old and new 🌅

👉 Grab your passes before time runs out—and let’s hit the road together. We can`t wait to see you next year! ...

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Photo by Brett Willhelm, Willhelmn Visual Works