EastEXHIBITOR REGISTRATION
OCTOBER 3-5, 2025
OAK RIDGE ESTATE // ARRINGTON, VA
FRI 9-5 | SAT 9-5 | SUN 9-3
WHY OVERLAND EXPO?
CONNECT WITH A HIGHLY ENGAGED AUDIENCE
Overland Expo connects your company with people who are serious about overlanding products, services, and educational opportunities.
We deliver customers, not bodies: expect to be engaged with consumers who want to know about your product, and have the means to purchase high-quality gear and services.
No other event offers this combination of products, education, and inspiration for consumers or exhibitors. We are at the forefront of an exciting, growing industry. Now is the time to be a part of it.
EXHIBITOR HIGHLIGHTS
- Booth space in the largest overland-focused trade show in the world with thousands of attendees.
- Availability to demo your product at your booth space and include it in our daily schedule.
- Listing in the Overland Sourcebook- the one-stop resource guide for all things overland.
- Include your marketing collateral in our attendee bags.
- Connect with attendees and VIPs at on-site social events throughout the weekend.
- Access to dozens of the top automotive and adventure travel journalists from around the globe through our media program.
EXHIBITOR REGISTRATION
EXHIBIT WITH US
To submit an application for Overland Expo East, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!
EXHIBITOR & SPONSORSHIP DECK
DECK INCLUDES:
- Event Sponsorships
- Exhibitor Rates
- Event Marketing Opportunities
- Audience & Demographics
- Print, Digital, & Video Content Marketing
Current 2025 Sponsors & EXHIBITORS
Sponsor & Exhibitor Testimonials
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Wildsam aims to take you places. In their 65+ iconic field guides, they gather intel from across the map into beautiful books about towns, cities, National Parks, iconic regions and epic road trips. Check out their newest releases—Lake Michigan Coast and Wild Alaska—at wildsam.com. ✨
Plus, @wildsam will be at Overland Expo East! Come say hi at their booth (and you may even get to take home a field guide 👀)!
Off-Road Travel TV is the only weekly cable television show devoted to the off-road adventure travel and overland lifestyle. Each week the crew takes viewers to spectacular off-road locations and features the latest gear and accessories that make this lifestyle so appealing.
📺 Off-Road Travel TV can be seen every Sunday at 9:30am on RACER TV
Overland Expo East is the one place you can join thousands of other passionate enthusiasts from all over the USA to see all the latest gear, learn new skills, meet new friends and be inspired by hundreds of new ideas and creative ways to make your travels more enjoyable. Don’t miss it!
👉 Be sure to keep an eye out for the @offroadtraveltv crew and say hello!
Out there, connection and navigation aren’t extras - they’re essential 🏍️ On the 2025 Ultimate Overland Motorcycle, every detail is built for the ride beyond the map:
📡 The @zoleolifeus Global Satellite Communicator keeps messages moving when cell service disappears so you can stay connected no matter how far you go
🔧 The @rammounts Quick-Grip Pro Vibration Damping Phone Mount + Tough Mirrors keep your view steady and your navigation locked in mile after mile
🍁 Come see it in person this weekend at Overland Expo East! Tickets and more info on this epic moto build at @overlandexpo’s link in bio
@ok4wd is the premier vehicle outfitting shop on the East Coast, and they’re bringing the excitement to Overland Expo East!
Join the crew Friday night at the Oasis Bar & Food Court for the OK4WD x Mountain State Overland Video Premiere! An event you won’t want to miss!
Plus, OK4WD will have exclusive deals all weekend long on top overland brands like @alucab_usa, GP Factor, and more.
Come hang out, connect with the community, and gear up for your next adventure.
Welcome to Camp @Subaru_usa at Overland Expo East this weekend! Come by throughout the event to see the latest Subaru models, meet with the Subaru Accessories team and a Rally 101 with Rhianon Gelsomino!
Stop by the Subaru booth Friday from 7-9pm for Camp Subaru LIVE! featuring singer-songwriters from Nashville and Saturday from 10-2 for a pet adoption event.
Don’t forget to stop by and play their instant win game for a chance to win a Thule Rooftop
tent or a Ride1Up Bike!
🍁 Overland Expo East is THIS WEEKEND! 🍁
It’s our final event of the year, and we’ve got an epic lineup planned for you. Get ready for:
✔️ 200+ brands showcasing top-tier adventure rigs & gear
✔️ 250+ classes & demos from overland pros
✔️ Happy hours, networking, parties, and special events
✔️ Show specials, giveaways, and raffles
✔️ Gorgeous on-site camping
✔️ And lots more!
🎟️ Camping, Weekend, & Day Passes are still available - hit the link in bio to grab yours!
🔥 Who’s rolling in? Let us know in the comments and tag your crew 👇
Thunderer Tires is proud to roll into Overland Expo East, happening next week in Arrington, Virginia—the premier event for overlanding, off-road adventure, and outdoor exploration.
🛞 As an official sponsor, @thunderer_tire is showcasing its rugged lineup of all-terrain and mud-terrain tires built for those who demand reliability on every journey.
👉 Stop by the Thunderer Tires booth to see the latest Thunderer Trac Grip M/T and R/T lines, learn more about innovations designed for overland rigs, and connect with experts who live and breathe adventure.
🛻 This year, Thunderer is taking it up a notch with exciting activations, including an RC racecar contest that brings out your competitive side and a chance to win a free set of Thunderer tires—the perfect upgrade for your next expedition.
From hands-on demos to exclusive giveaways, Thunderer Tires invites you to experience performance, durability, and the spirit of exploration at Overland Expo East.
⛰️ Venture beyond the pavement with Foxhole Overland.
✨ From rugged backroads to starlit campsites, their campers are designed to take you further, stay out longer, and embrace true off-grid living. Every build reflects a deep love for adventure—crafted with durability, functionality, and freedom in mind.
🇺🇸 Proudly built in the USA
👉 @foxhole_overland
#foxholeoverland
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works