SOCAL - outdoor lifestyle pavilionexhibitor registraton
MARCH 13-14, 2027
OC FAIR & EVENT CENTER // COSTA MESA, CALIFORNIA
SAT 9-5 | SUN 9-4
Overland Expo SoCal
Outdoor lifestyle pavilion
The Outdoor Lifestyle Pavilion is a NEW dedicated space for outdoor brands to connect directly with thousands of passionate consumers who are actively seeking high-quality outdoor gear, services, and experiences. Unlike B2B events, Overland Expo SoCal allows you to engage directly with end-users, build brand loyalty, and gather real-time feedback from your target audience.
The event attracts a highly engaged audience of outdoor enthusiasts, overlanders, and adventure travelers who are ready to purchase and invest in premium products.
What is overlanding?
o·ver·land
/ˈōvərˌland/
VERB – “Overlanding” has taken on a variety of different meanings in recent years. To us, overlanding is self-sufficient vehicle or adventure motorcycle travel where the journey itself is the goal.
At its core, overlanding is about exploration. Whether traveling by truck or motorcycle, overlanding is about riding the road less traveled and immersing yourself in the environments and cultures you encounter.
EXHIBITOR REGISTRATION
EXHIBIT WITH US
To submit an application for Overland Expo SoCal Outdoor Lifestyle Pavilion, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!
OR connect directly with our Outdoor Lifestyle Pavilion sales rep:
Rod Tomlinson
[email protected]
outdoor enthusiasts audience profile
activity interests
Overland Expo SoCal attracts a diverse audience of outdoor enthusiasts, overlanders, and adventure travelers who are passionate about exploring the outdoors.
overlanding experience
These attendees are highly engaged, well-informed, and actively seeking premium outdoor products and services.
Age range
Many attendees are decision-makers for their households and are willing to invest in high-quality gear and experiences.
EXHIBITOR & SPONSORSHIP DECK
DECK INCLUDES:
- Event Sponsorships
- Exhibitor Rates
- Event Marketing Opportunities
- Audience & Demographics
- Print, Digital, & Video Content Marketing
Current 2027 Sponsors & EXHIBITORS
Sponsor & Exhibitor Testimonials
CHECK OUT WHAT'S NEW #OVERLANDEXPO
🌟 A Huge Thank You to Our Sponsors & Attendees! 🌟
We’re beyond thankful for the incredible support of our sponsors who made Overland Expo SoCal 2026 possible! 🙌
Special thanks to our Title Sponsors: @alpharexusa, @arb4x4usa, @bajadesigns, @subaru_usa, @toyotausa, @kumhotireusa, @roa_off_road, @gowanderbox, @classicoverland, @ankersolix_official, @evotrexnow, and @bfgoodrichtires.
A big shoutout to our Supporting Sponsors: @pfriembeer, @aluminess, @fueloffroad, and @roambuilt.
We’re grateful to our Special Area & Event Sponsors: @hankooktireusa, @nokiantyresna, @toyotires, @maxxistires, mohab, @vortexoptics, @keldermantrucks, and @fox.
Finally, a HUGE thank you to all the attendees who joined us to celebrate the overlanding community in SoCal. Your passion and energy made this year’s event truly unforgettable. See everyone in Flagstaff, AZ, for Overland Expo West on May 15-17! 🎉🥳
#OverlandExpo #OverlandExpoSoCal2026 #CostaMesa #California
🌲 Camping at Overland Expo West 🌲
Ready to immerse yourself in the ultimate overlanding experience? Choose from Premium Camping for exclusive perks like a hospitality lounge and free drinks, Vehicle Camping for your rig or small trailer, or Moto Camping for two-wheel adventurers. 🏕️
No matter your style, you’ll camp under the towering ponderosa pines and wake up in the heart of the action. Don’t wait, camping passes are limited! 👀
🎟️ Use the link in our bio to grab your camping pass now and join us May 15-17 in Flagstaff!
#OverlandExpoWest #Overlanding #Flagstaff #Arizona
The @livewireev S4 Honcho is the adventure wingman every overlander needs. From early‑morning fishing runs to scouting trails beyond camp, it makes every moment easier—and a lot more fun. Grab your rod, your gear, or nothing at all. Wherever the day goes, S4 Honcho goes too. Enter to win one: https://lvwr.co/LWOverland
Relive the adventure of Overland Expo SoCal 2026! 🌴☀️ From epic rigs and gear to unforgettable moments, inspiring classes, and an incredible overlanding community, this year’s event truly had it all! 🔥
A huge thank you to everyone who joined us—attendees, exhibitors, and sponsors. You made it unforgettable! See you next year on March 13-14, 2027! 🗓️
What’s your favorite memory from Overland Expo SoCal 2026? Let us know in the comments! 👇 #OverlandExpoSoCal #Overlanding #CostaMesa #California
From epic rigs to sunny skies, Overland Expo SoCal Day 1 was unforgettable! 🌴☀️ Day 2 is rolling and the adventure continues! 🙌
What was your favorite moment from Day 1? 🔥👀
#OverlandExpoSoCal #CostaMesa #California #Overlanding #Rigs
The largest overlanding event in Southern California begins tomorrow! Join us at Overland Expo SoCal, happening March 14-15, 2026, at the OC Fair & Event Center in Costa Mesa, CA.
📅 Saturday: 9 AM - 5 PM
📅 Sunday: 9 AM - 4 PM
🎟️ Use the linkin bio to buy tickets online now for the best price!
#OverlandExpoSoCal #CostaMesa #California #OCFairAndEventCenter #OverlandingLife SoCalEvents OverlandExpo
THIS WEEKEND! 🎉 Overland Expo SoCal is here March 14-15! 400+ exhibitors, education, in-booth parties, raffles & more! Don’t miss the largest overlanding event in Southern California. 🔥
What’s the first thing you’re doing when you arrive? 👀
🎟️ Pro tip: Buy tickets online for the best price!
#OverlandExpoSocal #CostaMesa #California #OCFairAndEventCenter #Overlanding Outdoors
@OutdoorX4 is proud to be a Title Media Sponsor of Overland Expo since 2013! OutdoorX4 is dedicated to authentic vehicle-based and outdoors adventure storytelling along with the latest news and reviews in print, digital, audio, video, web, and social, and brings together a community of enthusiasts who live for the journey.
Whether it`s the adventure of the weekend or a lifetime, from remote backcountry trails to the spirit of self-reliant exploration as well as enjoying all pursuits of outdoors recreation, OutdoorX4 will inspire you to push boundaries while being mindful of our surroundings.
All attendees will be offered a complimentary digital subscription! Just enter coupon code ox4freedigital by tapping HERE! You can also subscribe to our award-winning archival quality print magazine HERE as well as sign-up for our eNewsletters for the latest news, stories, and reviews.
Adventure is out there and OutdoorX4 is here to help you find it!
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works
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