Overland is a niche category that has evolved over the years and continues its upward trend which can be attributed to new consumer interest as well as the influence of crossover markets. Whether you’ve been a part of the overland community for years or are brand new to the category, this session will set the stage for the day’s programming. We’ll explore the history of the category in order to understand where it’s going, understand the old school and new school consumer and best practices for marketing to this niche but also diverse group. 

Join us as we explore the facts, figures and trends that help define every aspect of your business including supply, demand and buying strategy. Thousands of businesses produce vehicles, equipment, gear, apparel and services for the 164 million Americans who enjoy national parks, waterways, byways, trails and outdoor spaces. The various outdoor recreation business sectors produce a combined $1.1 trillion output for the U.S. economy and create 5 million direct jobs.

Learn how to improve and optimize your customer’s online experience. This session will provide an overview of ever evolving ecommerce platforms, tools and technologies for D2C and B2B brands. We’ll explore best practices in forming your ecommerce strategy and special considerations for the outdoor and overland markets. Emerging brands can understand where to start and best practice while established brands will benefit from learning about the latest ecomm trends from an agency that lives and breathes ecommerce for manufacturers large and small.

In this session we’ll hear from industry experts coming from a variety of perspectives. Join us for a conversation as we explore where the overland category has come from and where it is going. We’ll speak with industry veterans from the perspective of manufacturers, media, retailers to get a unique perspective about the driving forces of overland, insights specific to buyers, and how your business can best position themselves for success. For this session we are joined by Dometic, a global manufacturer that has participated in the overland market for years, even acquiring companies in order to bolster revenue in sub-categories of overland.