2024 Summit Recap
May 15-16, 2024
FT. TUTHILL COUNTY PARK FLAGSTAFF, AZ, USA

Event highlights

Classes

  • Brian McVickers from Overland International laid the foundation for the Buyer Summit, defining the overlanding category and identifying its target audience.
  • Scott Brady from Overland International and Beth Brennan provided an overview of the industry’s current state, emerging trends, and potential business opportunities.
  • Kirk Cornelius and Penny Porterfield from ZaneRay guided the audience through the dynamic e-commerce landscape, offering strategies for effective business branding.
  • Our panel, featuring representatives from OK4WD, Dometic, Front Runner Outfitters, and Overland Journal, shared unique insights into the overlanding industry. They discussed their ongoing projects, their vision for the industry’s future, and how they have managed the significant increase in interest over the past four years.

Connections

  • Our Wednesday Night dinner provided a casual environment conducive to networking between attending buyers and brands while featuring fireside chats from esteemed figures in the overlanding industry.
  • Attendees were thoughtfully paired with their selected choices from over 400 exhibitors.
  • The Overland Summit Lounge served as a hub for participants, offering breakfast refreshments, lunch, and a peaceful meeting space throughout the weekend.

Commerce

  • Growth in overlanding will come from both younger consumers experiencing independence for the first time and older consumers seeking travel and exploration opportunities. This demographic diversity will drive the expansion of the market.
  • Electrification will continue to be a central focus, with innovations like Dometic’s GO Hydration water faucet providing convenient and sustainable solutions for overlanders.
  • The demand for products that offer the comforts of home will increase. Companies are expected to develop more convenient and user-friendly products, such as inflatable shelters and solar blankets from Koru Overland, and Dometic’s GO Area Camp Light with bug mode.
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what people are saying

“…the quality of the connections made, the content, and the intimate environment led to more meaningful discussions and paved the way for an extremely successful Expo….The Summit paved the way for us to forge new relationships and network in a more intimate and casual setting before the start of the show. We learned quite a bit from the other presenters and panelists and were happy to share our unique perspective on e-commerce opportunities and best practices at the summit.” – Kirk Cornelius, ZaneRay

 

“Anker SOLIX was proud to sponsor the inaugural Overland Expo Summit event in Flagstaff. We showcased our off-grid solutions like the Anker SOLIX C800X portable power station and the EverFrost Cooler, and how they are perfectly suited for overland exploration. It was a fantastic first event for insightful discussions and valuable networking opportunities. We look forward to seeing The Summit grow even bigger and better next year!” – Jane Chai, Anker SOLIX

 

“The Expos are the right place to work with all the different levels of the overland industry; we are able to connect with potential end-user customers and educate them directly on the features and benefits of our technical products, it is also a really good event for speaking to our dealer network and giving us the opportunity for B2B discussions and the lastly the evening events that the Expo do every night after 5pm is a great for networking, a time to relax, spend time with other manufacturers and friends in the industry.” – Delon Murphy, Powerbrake