
Overland Expo 2026: Year in Review
The 2026 Overland Expo season has wrapped up, and as we gear up for the 2027 event series, we wanted to take a look back at the five awesome events we shared with the overland community this year.

"We’ve been really impressed by the traffic and the number of people who come by. People are definitely showing up to buy and we’ve moved through a ton of product which has been great. We love being a part of the overlanding community!" - Kendra Tobler, Marketing Director at Benchmade
"PNW has been the biggest show for us! People come here to buy so we always sell a lot at this show. We brought our chairs to this event and sold out by Saturday afternoon. Next year we’ll bring even more!”" - Nathan Hendrix, President at Kakadu
"Traffic has been great – we've worn out the grass in front of our booth! We’ve made some significant sales and made great relationships with van builders here." - Steve Austin, CEO at Boss Lighting
"Traffic has been consistent the whole show through! As soon as gates opened we’ve been talking about the product all day long and we've been able to sell through most of what we brought. It’s important for us to connect with this community because we know they value quality gear and a lot of thought and effort goes into every design we product." - Kyle Taylor, E-Commerce Manager at VSSL
"The weekend has been fantastic! We’ve gotten a lot of foot traffic – even more than we were expecting. We were so thrilled to see such a steady flow of foot traffic going by the booth!" - Eva Clark, Web Content Specialist at Nokian Tyres
"We were busy all day Friday and Saturday and met some solid prospects throughout the weekend. Overland Expo PNW is our favorite venue of the series and we hope to be back!" - Spencer Park, Manager of Bliss Mobil USA
“I’m so inspired here, this is the coolest thing I’ve ever been to. I’m having the best time!" - Katy N. (Day Pass Attendee)
“I keep coming back for the community – especially the Subaru community. The vendors are really knowledgeable about their products and very willing to work with me on different layouts for camping in my car." - Derek P. (Weekend Pass Attendee)
“The Trail Course Experience was awesome! There was enough challenge, but it wasn’t too daunting for a newby like me. The instructors were great; super positive, really supportive, and where you struggled or had questions, they were right there." - Mack (Trail Course Experience Attendee)

The 2026 Overland Expo season has wrapped up, and as we gear up for the 2027 event series, we wanted to take a look back at the five awesome events we shared with the overland community this year.

It is no secret that overlanders are gear heads. One of our favorite parts of Overland Expo is exploring the hundred of vendors in search for cool new products to support upcoming travel. Overland Expo PNW 2026 exceeded expectations with a healthy collection of new and notable gear including a first peek at the long awaited book on Loren and Patty Upton’s lifetime of travel adventures. Here’s ten things that caught our eye that we think you should check out:

We rounded up some of our favorite rigs of every shape and size from Overland Expo PNW.

Overland Expo PNW 2026 felt less like a trade show and more like a homecoming for everyone who’d rather sleep under the stars than under a roof.