SOCAL - outdoor lifestyle pavilionexhibitor registraton

MARCH 13-14, 2027
OC FAIR & EVENT CENTER // COSTA MESA, CALIFORNIA
SAT 9-5 | SUN 9-4

Overland Expo SoCal

The Outdoor Lifestyle Pavilion is a NEW dedicated space for outdoor brands to connect directly with thousands of passionate consumers who are actively seeking high-quality outdoor gear, services, and experiences. Unlike B2B events, Overland Expo SoCal allows you to engage directly with end-users, build brand loyalty, and gather real-time feedback from your target audience.

The event attracts a highly engaged audience of outdoor enthusiasts, overlanders, and adventure travelers who are ready to purchase and invest in premium products.

o·ver·land

/ˈōvərˌland/

VERB – “Overlanding” has taken on a variety of different meanings in recent years. To us, overlanding is self-sufficient vehicle or adventure motorcycle travel where the journey itself is the goal.

At its core, overlanding is about exploration. Whether traveling by truck or motorcycle, overlanding is about riding the road less traveled and immersing yourself in the environments and cultures you encounter.

EXHIBIT WITH US

To submit an application for Overland Expo SoCal Outdoor Lifestyle Pavilion, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!

OR connect directly with our Outdoor Lifestyle Pavilion sales rep:

Rod Tomlinson
[email protected]

Overland Expo SoCal attracts a diverse audience of outdoor enthusiasts, overlanders, and adventure travelers who are passionate about exploring the outdoors.

These attendees are highly engaged, well-informed, and actively seeking premium outdoor products and services.

Many attendees are decision-makers for their households and are willing to invest in high-quality gear and experiences.

DECK INCLUDES:

"This was our first Overland Expo and we felt so welcome. Attendees were warm and engaging, fellow exhibitors were friendly, and the event staff was always around for support. We really enjoyed showing off our sleeping bags, pads, duffel bags, and pillows and loved the feedback from curious customers. Thanks for letting us be a part of the first ever Overland Expo Socal!"

"The flow of traffic never stopped, and the customers were engaged in learning about our products and looking to make a purchase."

“You combine the access to the perfect audience with the right brands and the engagement level, with the ability to amplify our brands...everybody wins!"

"Event was great, lots of traffic at our site. Thanks for putting on a great show! We'll be back next year."

"Attendance was great. Customers were high quality and exactly who we want to sell to. Venue is very nice and a great fit for this crowd."

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Sep 25

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Every ticket helps restore the trails you love.

Meet @VentureUnknownFoundation, this year`s @OverlandExpoFoundation Charity Dinner beneficiary. They`ve cleaned and restored 755 miles of trails, hauled 260,000 pounds of trash off public lands, and continue to protect wild places.

Join us for a wild-foraged BBQ menu by Chef Natty from @food_for_adventures, play the 50/50 raffle and hear stories from recipients the Overland Expo Foundation has helped.

Overland Expo Foundation Charity Dinner
📍Oak Ridge Estate, Arrington, VA
📅 Thursday, Oct. 22, 2026, 6-8 p.m.

Must be an Overland Expo East camper or exhibitor to attend. Dinner tickets are sold separately.

Buy your ticket using the link in bio.

#OverlandExpoFoundation #PublicLands #TrailRestoration
#VentureUnknownFoundation CharityDinne

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Sep 24

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Cap on Monday for the tools. Bed wide open Saturday for the trail. SOLO from @VenturousTruckTops gives you both. 🛻

One person job, no tools needed. Pull the PolyFuse panels, open up the MOLLE-ready rack for your gear, and slide the panels into the bed. Truly modular, built for the workweek and the weekend.

Read more on The Compass, link in bio. 🧭

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Sep 22

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Sep 21

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Sep 18

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Ready means never getting stuck for long. 🧭

We`re closing out the 2026 Ultimate Overland Vehicle series with the gear that keeps you self-reliant when it counts. @FreedomRecoveryGear, @Wilco_Offroad, @onXOffroad, @RotopaXOfficial and @ForrestTool cover every angle: a full recovery kit and traction boards for the tough spots, a sturdy hitchgate for carrying a spare tire, trusted navigation off the grid, water and fuel storage, and a multipurpose tool kit for whatever the trail throws at you.

A build that proves what`s possible when a proven vehicle meets the best in adventure gear.

The 2026 Ultimate Overland Vehicle heads to the Bring a Trailer auction this fall—and every dollar raised goes straight to the @OverlandExpoFoundation. Stay tuned for details.

#UltimateOverlandVehicle #OverlandExpo #OverlandExpoFoundation #RecoveryGear #TrailReady