SOCAL - outdoor lifestyle pavilionexhibitor registraton
MARCH 14-15, 2026
OC FAIR & EVENT CENTER // COSTA MESA, CALIFORNIA
SAT 9-5 | SUN 9-4
Overland Expo SoCal
Outdoor lifestyle pavilion
The Outdoor Lifestyle Pavilion is a NEW dedicated space for outdoor brands to connect directly with thousands of passionate consumers who are actively seeking high-quality outdoor gear, services, and experiences. Unlike B2B events, Overland Expo SoCal allows you to engage directly with end-users, build brand loyalty, and gather real-time feedback from your target audience.
The event attracts a highly engaged audience of outdoor enthusiasts, overlanders, and adventure travelers who are ready to purchase and invest in premium products.
What is overlanding?
o·ver·land
/ˈōvərˌland/
VERB – “Overlanding” has taken on a variety of different meanings in recent years. To us, overlanding is self-sufficient vehicle or adventure motorcycle travel where the journey itself is the goal.
At its core, overlanding is about exploration. Whether traveling by truck or motorcycle, overlanding is about riding the road less traveled and immersing yourself in the environments and cultures you encounter.
EXHIBITOR REGISTRATION
EXHIBIT WITH US
To submit an application for Overland Expo SoCal Outdoor Lifestyle Pavilion, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!
OR connect directly with our Outdoor Lifestyle Pavilion sales rep:
Rod Tomlinson
[email protected]
outdoor enthusiasts audience profile
activity interests
Overland Expo SoCal attracts a diverse audience of outdoor enthusiasts, overlanders, and adventure travelers who are passionate about exploring the outdoors.
overlanding experience
These attendees are highly engaged, well-informed, and actively seeking premium outdoor products and services.
Age range
Many attendees are decision-makers for their households and are willing to invest in high-quality gear and experiences.
EXHIBITOR & SPONSORSHIP DECK
DECK INCLUDES:
- Event Sponsorships
- Exhibitor Rates
- Event Marketing Opportunities
- Audience & Demographics
- Print, Digital, & Video Content Marketing
Current 2026 Sponsors & EXHIBITORS
Sponsor & Exhibitor Testimonials
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Giveaway time! 🎉 We’re giving one lucky follower a pair of Overland Expo SoCal weekend passes!
🏕️Join us March 14-15 at the OC Fair & Event Center for Southern California’s largest overlanding event. View custom rigs, speak with 360+ exhibitors, and learn from adventure experts! The winner will be selected at random this weekend. Best of luck!
👉Here’s how to enter:
1. Follow @overlandexpo
2. Like this post
3. Comment the weirdest snack you’ve eaten on the trail that actually slapped!
For more Overland Expo information, click the link in our bio!
🚨NOTE: The winner will be contacted via direct message from the official @overlandexpo account only. We will not ask for any payment information from the winner of this giveaway to receive their weekend passes. Please report any suspicious accounts that reach out to you regarding this giveaway and inform us about them as well.
Today’s Industry Spotlight features @offroadtraveltv, the only weekly cable television program dedicated to travel and overlanding! 💡Did you know the show’s journey began with a trip to Overland Expo PNW? From there, it’s been taking viewers to some of the most remote locations in the world while showcasing the latest gear, vehicles, and equipment.
Off-Road Travel TV can be seen every Sunday at 9:30 am on the RACER network, with multiple re-airs scheduled throughout the week. 📺
Read the full story on The Compass, linked in our bio! 🤙
#OverlandExpo #Overlanding #AdventureCommunity #OverlandEvent #OverlandCommunity
38 days until Overland Expo SoCal…yes, we’re totally counting! 🤩 Camping passes are almost gone, but don’t worry, day passes are another great way to enjoy the expo!
Come experience the energy, community, and gear that make this the premier overlanding event in Southern California.
GET TRAINED. GET OUTFITTED. GET INSPIRED. GET GOING. 👊
Buy your Overland Expo SoCal tickets through the link in our bio! 🎟️
#OverlandExpoSoCal #Overlanding #AdventureCommunity #OverlandEvent #OverlandCommunity
With just over five weeks until Overland Expo SoCal, we’re breaking down five overlanding essentials to help you gear up for your next trail adventure. Whether you’re new or just need a refresher, we’ve got you covered. Dive into the fundamentals, including choosing the right rig, building your kit, and other essential tips! 💡
What’s one overlanding tip you wish you knew when you were just starting out? 👀
Buy your Overland Expo SoCal tickets through the link in our bio! 🎟️
Read the full article on The Compass 🧭
#OverlandExpoSoCal #Overlanding #AdventureCommunity #OverlandEvent #OverlandCommunity
The Exhibitor List for Overland Expo SoCal 2026 is officially live! Start browsing brands, booth locations, and mapping out your perfect weekend in Costa Mesa. 🔥
A big thank you to our Title Sponsors @alpharexusa, @arb4x4, @bajadesigns, @classicoverland, @kumhotireusa, @roa_off_road, @subaru_usa, @toyotausa, @gowanderbox, and @ankersolix_official for helping make SoCal one of the biggest overland gatherings in the world. 🌍
Head to the link in our bio to explore the full list of exhibitors and sponsors! ⭐️ #overlandexpo #overlandexposocal #overlanding
Missed our Overland Expos in 2025? Don’t worry! Here’s a glimpse into the adventure, community, and gear that made last year unforgettable. 🔥
Which Overland Expo will we see you at? 👀
Click the link in our bio to discover all Overland Expo locations and start planning your next journey.
#OverlandExpo #Overlanding #OverlandCommunity #OverlandVehicles
✨ Calling all women who wander!
Join us Sunday, March 15 for a special brunch meetup at Overland Expo SoCal—presented by @maxxistires —featuring an inspiring Q&A with world traveler Jess Stone of @goruffly.
From crossing continents with her pup to overcoming unimaginable challenges, Jess’s story is one you don’t want to miss. Enjoy mimosas, a bingo game, and meaningful networking with fellow adventurers.
Let’s build community, share stories, and fuel the next journey—together. 🌍🧭
#WomenWhoWander #OverlandExpo #GoRUFFLY #Maxxis #OverlandingCommunity
Overlanding is better with friends — especially when you’re waking up right at the heart of the adventure 🌄
Camping at Overland Expo SoCal turns a great weekend into an unforgettable one — swap stories by the fire, stroll from your rig straight to the action, and keep the fun going long after the exhibitors close 🏕️✨
This is our first event of the year, and sites are seriously limited — camping passes WILL sell out! 🚨 Secure your spot now so you don’t miss out on basecamp vibes, evening connections, happy hours, and those late-night laughs under the stars 🌌
🎟️ Grab your camping passes now and get ready to camp, connect, and create memories that’ll last all year. Link in bio!
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works
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