EastEXHIBITOR REGISTRATION
OCTOBER 23-25, 2026
OAK RIDGE ESTATE // ARRINGTON, VA
FRI 9-5 | SAT 9-5 | SUN 9-3
EXHIBIT SPACE IS LIMITED AT THE EAST PREMIER OVERLAND EVENT
Reserve booth space today to reach highly engaged overlanders ready to learn, compare, and invest in gear, vehicles, and services October 23-25 at Overland Expo East in Arrington, Virginia. Spaces are assigned on a first‑come basis, with premium locations prioritized for sponsors.
why EXHIBIT AT overland expo?
-
Meet buyers, not browsers. Connect with serious overlanders actively researching upgrades and travel solutions - with the budget to buy premium gear.
- Gain visibility beyond your booth. Every exhibitor receives inclusion in the Overland Sourcebook—used year‑round by the overland community.
- Amplify your marketing reach.. Access global automotive and adventure travel media plus on‑site VIP networking opportunities.
- Year‑round exposure through trusted channels. Leverage Overland Expo’s social, email, and audience‑development platforms to reach engaged overlanders before, during, and after the event.
What Exhibitors Are Doing at Overland Expo East
PRODUCT REVEALS
Tease a big product reveal on social media, then host an in-person launch at Overland Expo East. Offer exclusive event discounts or pre-order perks to make it unforgettable.
IN BOOTH EVENTS
Host meet-and-greets with brand ambassadors or adventurers to draw a crowd. Elevate the experience with live music, games, and interactive activities.
GIVEAWAYS
Organize a raffle with exciting prizes to draw attendees to your booth. Pair it with free branded swag or samples to engage attendees and showcase your offerings.
Demonstrations
Showcase your products in action to highlight their practicality and reliability. Give attendees a firsthand look at how they perform in real-world situations
EXHIBITOR REGISTRATION
EXHIBIT WITH US
To submit an application for Overland Expo East, please fill out our contact form below. We can assist with exhibitor booth space, event sponsorships, in-event marketing opportunities, and more!
Don't take our word for it. EXHIBITORS say it best
QUESTIONS? REACH OUT!
We’re here to help you navigate all of the options. Email us with any questions and the sales team will respond within 1 business day with booth options, pricing, and availability.
2025 recap & buzz
OVERLAND EXPO EAST EXHIBITOR PHTOS
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works