Connect with Creators at Overland Expo
Discover and connect with creators attending Overland Expo through our official Creator Network powered by Popfly. Build authentic partnerships, generate content, and extend your reach before, during, and after the event.
OCTOBER 23-25, 2026
OAK RIDGE ESTATE // ARRINGTON, VA
FRI 9-5 | SAT 9-5 | SUN 9-3
Meet the Creators Behind the Content
Thousands of enthusiasts come to Overland Expo to discover products, vehicles, gear, and experiences. Creators help amplify those discoveries by sharing them with engaged audiences across social media, video, blogs, and other content channels.
The Overland Expo Creator Network makes it easier for exhibitors to connect with those creators and turn event interactions into meaningful collaborations.
Whether you’re launching a product, showcasing a vehicle, promoting an experience, or increasing brand awareness, Popfly helps you connect with creators who align with your audience.
What Is Popfly?
Your Direct Connection to Overland Expo Creators
Designed to help exhibitors connect with content creators before, during, and after our events.
Think of it as a matchmaking platform for brands and creators.
Instead of spending time searching social media for potential partners, exhibitors can use Popfly to discover creators, view their profiles, evaluate their audiences, and start conversations about potential collaborations.
Whether you’re launching a new product, promoting your booth, showcasing a vehicle build, or looking for authentic event coverage, Popfly helps you connect with creators who share your target audience.
Why Is Overland Expo Using Popfly?
Overland Expo hosts five events annually that bring together thousands of enthusiasts, hundreds of exhibiting brands, media, educators, and creators from across the overland and outdoor industries.
The Creator Network helps exhibitors connect directly with creators who are already engaged in the community and actively looking to discover products, brands, and stories to share.
Through the platform, exhibitors can:
- Discover creators who align with their brand
- Connect directly with creators attending Overland Expo
- Plan content opportunities before the event
- Coordinate booth visits, product demos, and activations
- Build relationships that continue long after the event ends
How Does It Work for Exhibitors?
Popfly makes it easy to discover creators, build relationships, and maximize the impact of your Overland Expo investment.
Create Your Exhibitor Account
As part of your Overland Expo participation, you’ll receive temporary access to the platform.
Browse a growing network of creators across the overland, outdoor, off-road, camping, and adventure travel spaces. Learn more about their content, audience, interests, and areas of expertise to find the right fit for your brand.
Explore Creator Profiles
Search creators by audience, interests, content focus, and social channels to find partners who align with your brand, products, and marketing goals.
Connect Directly
Reach out directly to creators to discuss product features, booth activations, vehicle displays, giveaways, or content opportunities.
Use the Creator Network to support:
- Product launches
- New vehicle reveals
- Product reviews
- Booth activations
- Event coverage
- Brand storytelling
Amplify Your Presence
Extend your reach beyond the show floor through authentic creator partnerships. From social posts and product reviews to event coverage and long-term collaborations, creators can help share your brand story with engaged audiences long after the event concludes.
Who Are the Creators on Popfly?
The network includes creators across the overland and outdoor space, including:
- Overlanders
- Adventure travelers
- Campers
- Off-road enthusiasts
- Van lifers
- Vehicle builders
- Gear reviewers
From emerging creators with highly engaged audiences to established industry personalities, the platform helps exhibitors find partners that align with their brand.
Connect with Content Creators at Overland Expo
Popfly is the official creator partnership platform that helps exhibitors discover, connect with, and collaborate with creators in the overland, outdoor, and adventure travel community.