The 2026 Overland Expo Sourcebook Digital Edition is Here
The Overland Expo Sourcebook is your guide to get inspired and outfitted, no matter where your
March 26, 2026
The Recap & ExcitementOverland Expo East 2025
Oak Ridge Estate
Arrington, VA.
October 3-5, 2025
Event Statistics
- 14,000+ attendees
- 50% of attendees were new to Overland Expo
- 223 registered exhibitors
- 58 presenters, trainers, and VIPs
- 19 attending media
- 30 staff
- 265 classes, seminars, demos, activities, slideshows, and films; totaling 273 session hours of instruction
- Attendees descended on Arrington, VA from 48 states! The highest in attendance were Virginia, North Carolina, Maryland, Pennsylvania, and Florida.
- International attendees came all the way from 7 Countries!
Event Highlights
- Wrapping Up the Last Event of 2025 - Overland Expo East is our last event of the year, and it left us eager to get right back into event season. Oak Ridge Estate in Arrington, VA welcomed over 14,000 overland enthusiasts from 48 states and 7 countries for a weekend filled with 223 exhibitors, 265 classes, and so much community.
- Community Gatherings and Evening Events - Evenings were for community with two happy hours (Friday sponsored by Torque Wheels / Saturday sponsored by Toyo Tires), Camp Subaru LIVE! with music, food, and drinks, and two featured films (Moto Movie Night and a movie premiere from OK4WD and Mountain State Overland). Of course we can't forget the endless campfire hangs throughout the campground too.
- Giving Back: Raffle & Pet Adoptions - The Overland Expo Foundation Charity Raffle raised over $19,000 for this specific event, supporting conservation, trail access, and education. During the daytime, Subaru found welcoming homes for four dogs during their pet adoption with the local Humane Society.
- Education and Knowledge - 273 education hours provided attendees with the opportunity to level up their overland knowledge. From tips on just getting started, to safety while on the road, our 58 instructors had something for everyone.
- Show-Stopping Rigs - Incredible rigs and set ups filled the parking lot and campground, but the Showcase & DIY Vehicle Area was certainly a can't-miss stop for innovative designs from custom built Broncos to ex-military set ups.
- 223 Exhibitors & Endless Gear - With rows of gear demos, show-exclusive discounts, modular kitchens, lithium power systems, and innovative shelters, exhibitors kept the crowd exploring all weekend. For brands, it was a chance to connect directly with engaged enthusiasts ready to shop.
Photo & Video Highlights
Photo Gallery
Video Gallery
What People Are Saying
From Exhibitors:
“Overland Expo events are the perfect platform to showcase our products while also building valuable connections with other companies. We sell out of our core products at every show. At Overland Expo East alone, we brought 25 ICECO coolers and had to drop-ship another 16 within just a day and a half.” - Tony Barber, Outside Sales, Inca4x4
“Overland Expo events are still the most effective way for our company to reach our target audience. The energy, community, and overall experience is unmatched in the industry, and Overland Expo East truly exemplifies that.” - Matt Feldermann, Brand Manager, American Expedition Vehicles (AEV)
“We participate in every Overland Expo, and East consistently delivers on par with the others. The East Coast community shows up in full force, with customers eager to support the brands that make the journey.” - Justin Dowey, CEO, 23Zero
Featured Media Coverage
- Over 20 registered journalists attended Overland Expo East 2025. This group included top outlets among print, video, and online outlets, including our media sponsors Off-Road Travel TV, OVR: Outside Vehicle Recreation, Outside, OutdoorX4, Wildsam, and more!
- In addition to this group, hundreds of brand ambassadors, influencers and independent content creators were sharing their unique POV everywhere you looked. Keep a look out for Overland Expo East coverage!
News
Best Gear at Overland Expo East 2025
One of our favorite things about an Overland Expo is getting into the vendor area and seeing what’s new. There’s always a lot of innovative gear on display and this year was no exception. Here’s 10 of our favorite things from this year’s Overland Expo East.
October 16, 2025
The Best Rigs of Overland Expo East 2025
We’ve officially wrapped up the 2025 Overland Expo season, and we definitely went out on a
October 8, 2025
That’s a Wrap! Overland Expo East 2025 Recap
What an incredible weekend! The dust has finally settled at Oak Ridge Estate in Arrington, Virginia,
October 6, 2025