The Recap & ExcitementOverland Expo West 2025

Fort Tuthill County Park

Flagstaff, AZ.

May 16-18, 2025

Event Statistics

  • 28,000+ attendees
  • 41% of attendees were new to Overland Expo
  • 423 registered exhibitors
  • 154 presenters, trainers, and VIPs
  • 89 attending media
  • 45 staff
  • 309 classes, seminars, demos, activities, slideshows, and films; totaling 369+ session hours of instruction
  • Attendees descended on Flagstaff, AZ from all 50 states! The highest in attendance were Arizona, California, Colorado, Texas, Florida, New Mexico, Utah, Nevada, and Michigan.
  • This year, Overland Expo West hosted the largest international attendance than ever before. Some attendees traveled all the way from Australia, Canada, China, Great Britain, Mexico, Argentina, Japan, Germany, Israel, Indonesia, South Korea, Netherlands, Norway, New Zealand, Peru, Philippines, Poland, and even Iceland

Event Highlights

  • Overland Expo Foundation Charity Raffle Raised Over $19K – Thanks to the generosity of attendees and exhibitors, the raffle brought in more than $19,000 to support the Overland Expo Foundation’s mission. Donations came from a wide range of brands including Vortex Optics, Nokian Tyres, Gazelle Tents, heat it, TEREN, Kuhl, Grizzly Knives, Civivi Knives, Benchmade, Flated, 23 Zero, Peak Suspension, CBI, CYC Engineering, Lunatec, Bundatec, Rugged Radio, Midland Radio, Mammoth Overland, On Roads, Gaia, OnX, melin, and Adrenaline Addicts.

  • Kids Got Hands-On With Overland Education – 150 young adventurers took the wheel at the RC Driving Course, where they learned Overland Responsible Principles in a fun and engaging way at the Kids Adventure Area sponsored by Bronco Wild Fund / Desert Ford Dealers.

  • Community Cleanup Collected 390 Pounds of Trash – Sponsored by the Bronco Wild Fund, seven volunteers joined the Overland Expo Foundation for a post-event cleanup. Together, they collected trash around the venue and along Highway 89A, a section officially adopted by the Foundation.

  • Dometic and Jeep Revealed a Game-Changing Overland System – One of the most buzzworthy launches of the weekend: Dometic and Jeep Performance Parts teamed up to unveil the ARTT (Awning and Roof Top Tent), an integrated system designed specifically for the Jeep Wrangler and featured on the Jeep Wrangler 4xe Sunchaser concept.

  • Overland Industry Powerhouses Unite to Form Overland Collective – XOverland, Overland Journal, Expedition Portal, and XOverland announced a major merger to form the Overland Collective, marking a new era of collaboration and content creation in the space.

  • Toyota Game Night: Rutledge Wood Stops By – Fans were thrilled when Rutledge Wood, host of Top Gear USA, made a surprise appearance at the Toyota Game Night, bringing extra energy to the evening.

  • Camp Subaru Rocked With Live Music & Pet Adoptions – Subaru lit up Saturday night with a high-energy concert and followed it up on Sunday with a heartwarming pet adoption event—helping several dogs find their forever homes.

  • Moto Party Sponsored by Rider Justice Delivered Big Energy – The moto community came together for a night of dinner, drinks, and a high-energy raffle. Riders swapped stories, celebrated their shared passion, and kept the two-wheeled stoke alive well into the evening.

  • 16 Years Strong: AT Overland’s Legendary Party Returns – AT Overland, Equipt Expedition Outfitters, and the newly formed Overland Collective brought the energy with a blowout celebration marking 16 years of unforgettable gatherings and community connection.

  • Hundreds of Educational Classes Packed the Schedule – From knot tying and wilderness first aid to camp toilets 101 and earning income on the road, this year’s training lineup offered something for every kind of adventurer.

  • Women Who Wander Empowered and Educated – This inspiring series featured honest conversations about overcoming fear, building confidence, and thriving on the road. Sessions included hands-on training in self-defense, vehicle mechanics, hygiene, and more—creating a space for learning, connection, and support.

  • Friday Night Film Fest Brought the Crowd – Attendees gathered under the stars for screenings of Capacity in Reserve, Savoring Joy, and Silent Battles: Riding for Life—a lineup that moved, motivated, and inspired.

  • 2025 Ultimate Builds Unveiled in Style – Backed by the electric violin sounds of Owen, Overland Expo revealed the 2025 Ultimate Overland Motorcycle, A 2024 Suzuki V-Strom 800DE, upgraded with cruise control, lighting, battery system, and more—presented by longtime partner Eva Rupert. The Ultimate Overland Vehicle, a 2025 GMC Sierra 2500 HD AT4X AEV Edition, was also unveiled by AEV’s Matt Feldermann.

  • Evening Happy Hours Fueled Connection – Sponsored by Barebones Living (Thursday), TOPS Knives (Friday), and Maxxis Tires (Saturday), Happy Hour brought attendees and exhibitors together to wind down, share stories, and kick off a lineup of evening activities including the film fest, raffle, and live music.

What People Are Saying

From Exhibitors:

"Our goal going in was to sell 5 vans - we hit that goal on the first day and ended up selling a total of 11 vans by the end of Saturday! We're already looking forward to returning next year!" - Mike Rudman from Tommy Camper Vans

"Overland Defense celebrated a record-breaking day at Overland Expo West, with unprecedented sales. As first-time exhibitors, we're thrilled with the response and eagerly look forward to returning next year!" - Derek Wilkes from Overland Defense

"This was our first time exhibiting at Overland Expo West and it truly exceeded our expectations. We connected with so many passionate people, other builders, potential customers, and brands we've admired for a long time. It didn't feel like a typical expo, it felt like a community. We're already looking forward to the next one!" - Tim Arias from Papago Vans

"We keep coming back to Overland Expo because of the attendees. It’s right in our target audience and we find a lot of success with the people that come here. So far at 2025, our experience has been spectacular!" - Molly Phannenstiel from Outdoorsy

"Overland Expo is a perfect fit for us because our customers don’t just buy vehicle-based gear—they bring their life outdoors. Overland Expo allows us to connect directly with this passionate community and showcase how our gear fits into every part of their journey." - Ashkan Ghashghai from Thule

"We had record-breaking sales! Even better, we were able to network with a few other vendors for potential future opportunities!" - Brian Tremelling from Grizzly Knives

From Attendees:

“Thank you so much for such an amazing show! You guys created a life long memory for my daughter and I. We will definitely be back EVERY YEAR!" - Arin K. (Day Pass Attendee)

“The energy was unreal and the community vibe was next level. Big shoutout to Overland Expo for making it feel like home!" - Hollis (Weekend Pass with Camping Attendee)

“Camping was great and my girl and I had an overall awesome and fun experience! Huge shout-out to Overland Expo for hosting yet another amazing time and experience!" - Jake A. (Weekend Pass with Camping Attendee)

“Camping on-site made the whole weekend feel like a great trip with my friends! I met so many amazing people, and the access to classes and evening events was totally worth it." - Sarah T. (Premium Weekend Pass with Camping Attendee)

“It was my first time at Overland Expo and definitely won’t be my last. The energy, the education and the community was everything I hoped for!" - Timothy W. (Weekend Pass Attendee)

News

Overland Expo West 2025 Recap

What a thrill it was to finally meet so many cool overlanders, whether they were inventors showcasing their new products, educators who walked through how-to’s with patience and precision to make sure I and the rest of the class attendees understood the concept, or presenters who told their dreamy tales of adventure and set alight in me a new level of wanderlust.

The ADV Moto Crowd Can Level Up and Throw Down at Overland Expo West

Every Overland Expo is packed full of classes and sessions to help inspire and educate you for your future adventures. Amongst our programming schedule, you’ll find courses for adv moto enthusiasts of every skill level. A small sample of the variety of courses you can expect includes:

THANK YOU TO OUR SPONSORS!

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Additional Sponsors

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Photo by Brett Willhelm, Willhelmn Visual Works