DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
🎉 Ready for a good time? Overland Expo West is next week!! We can`t wait to get together in Flagstaff for an epic weekend filled with gear, vehicles, community, education, and adventure.
➡️ Swipe through for a preview of some of the special areas you’ll get to explore over the weekend and the special events you won’t want to miss.
👇 Who’s coming? What are you most excited for?
📍 See you in Flagstaff! Tickets at the link in bio 🎟️
Thank you to all of our special area + in-booth party sponsors:
- Oasis Bar & Foodcourt sponsored by @sunflarexplor
- Kids Adventure Area sponsored by Bronco Wild Fund / @desertforddealers
- Thursday Happy Hour sponsored by @barebonesliving
- Friday Happy Hour sponsored by @topsknives
- Saturday Happy Hour sponsored by @maxxistires
- Film Festival sponsored by @krugxp
- Toyota Game Night hosted by @toyotausa
- Moto Party sponsored by @motorcycleriderjustice
- Breakfast with @firestone
- Raffle supporting the @overlandexpofoundation
- Camp Subaru In-Booth Hospitality hosted by @subaru_usa
The Pinnacle of Overlanding Trailers is coming to Overland Expo West 2025. The all-new @patriot.campers ST5 Supertourer will be making its show debut.
Built in Australia, engineered and designed for the world, the ST5 redefines what’s possible in an Overlanding Trailer. Luxury living, lightning-fast setup, and unmatched durability in off road conditions.
See it in person at the Patriot Campers booth Q34 at Overland Expo West.
Tommy Camper Vans has redefined vanlife in Arizona, setting a new standard with unmatched in-house capabilities—including a full-service dealership, professional paint shop, and custom-built roof racks—all under one roof. Known for their hand-crafted, custom camper vans, Tommy delivers unbeatable quality, pricing, and turnaround time.
At the helm is Mikey Rudman, a visionary builder driven by a mission to streamline the custom van experience. Backed by the most skilled craftsmen in Arizona, Mikey and the Tommy team are revolutionizing the way adventure vans are built—merging custom craftsmanship with efficient manufacturing processes.
🚐 Now, @tommycampervans proudly introduces “The MAV”—the ultimate luxury adventure van packed with premium features and designed for those who demand comfort and capability. Come see it in person at Overland Expo West and meet the team behind these incredible vans!
🌄 The road is calling. Tommy Camper Vans is ready to build your dream.
Calling all Adventure Seekers! Come see @toyotausa in Booth Q30 at Overland Expo West May 16-18 for your chance to win a 4Runner Trailhunter, plus a cash prize! Check out the all-new 2025 Trailhunter 4Runner—plus the Trailhunter Tacoma and 1958 Land Cruiser. Don’t forget to complete a quick survey in exchange for some Toyota swag!
🎉 Starting at 7pm on Friday night, come to Toyota Game Night for free food, drinks, and prizes. We`ve got a special mystery celeb, too, so you definitely won`t want to miss it!
For over 50 years, Four Wheel Campers has been handcrafting rugged, pop-up truck campers designed for true backcountry adventure. Their campers offer the perfect balance of durability, comfort, and go-anywhere capability, and their low-profile, lightweight designs have become legendary in the overland world. 🔧🌲🏔️
👉 Check out the latest Industry Spotlight to learn more and see why Four Wheel Campers is still leading the pack — link in bio!
📸s
1: @ryanburch
3: @travisburkephotography
2, 4-5: @fourwheelcampers
Introducing ARCANE WARRIOR at Overland Expo West!
Roll up to Booth L38 in Flagstaff, Arizona, and get up close with this new brand built for overlanding. @arcanewarriorglobal gear snaps seamlessly onto any rig, giving adventurers a unified, battle ready setup that is as stylish as it is rugged.
Born in 2020, each patented piece is designed, tested, and built to withstand the wild and looks good doing it. Courage, resilience, and passion fuel every product. Stop by their booth to see how true warrior gear can transform your next expedition.
📍 Find them at Booth L38 from May 16-18
🌐 Explore the full lineup at arcanewarrior.us
The Overland Expo West education + event schedule is live! You’ll find hundreds of classes, education sessions, demos, and more. Whether you’re a seasoned adventurer or new to overlanding, you’ll find plenty of opportunities to elevate your skills, meet incredible people, and learn from overlanding OGs.
👉 Swipe through to see the different education areas you`ll get to explore during the event, and head to the link in bio for education highlights and a link to the full schedule.
From how to plan an overlanding trip, border crossings, and finding campsites to vehicle repair and recovery, cooking on the road, and vehicle tours, there’s something for everyone.
What sessions are you most excited about?
🔥 Overland Expo West is coming up fast, May 16-18 in Flagstaff, AZ. There are only 2 days left to save on tickets so get yours now! 🎟️
Thank you to our education area sponsors:
- @landsharkoverland
- @bushlapausa
- Rig Ready Systems
- @uhaul
- @midlandusa
- @kumhotireusa
- @hankooktireusa
- @quadlock
- @denalicampers
🔥 Introducing the 2025 Ultimate Overland Motorcycle by @overlandexpo — a Suzuki V-STROM 800DE upfitted for adventure. This bike is designed for riders who seek a balance of versatility, off-road capability, and long-distance reliability.
Part of Overland Expo’s annual Ultimate Overland Build program, this bike will be raffled off at the end of the year with all proceeds benefiting the @overlandexpofoundation who works to advance the overlanding community and the lands we’re all lucky to explore.
📍 This bike is heading to Overland Expo West, May 16–18 in Flagstaff, AZ. Come see it in person, learn about the build, and get inspired for your own adventures.
🔗 Hit the link in @overlandexpo’s bio to learn more about the build
🙌 Huge thanks to @suzukicycles and all our amazing build partners who helped bring this adventure motorcycle to life:
- @outback_motortek
- @motomachines
- @klimmotorcycle
- @rammounts
- @optimabatteries
- @cyclopsadv
- @zoleolifeus
- @moskomoto
- @ridedunlop
- @hepcobecker
- Veridian Cruise
🎥: @dustinnere
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works