DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
2025, you were one for the books ✨
This year was packed with epic adventures, incredible rigs, innovative gear, inspiring education, and—most importantly—this incredible community. Huge thank you to all our attendees, exhibitors, instructors, and staff for making 2025 such an amazing ride 🙌
Ready to do it all again? Join us in 2026 and keep the adventure rolling 🚙💨
🔥 Early Bird tickets are available through 12/31—grab yours now to lock in the lowest prices available
Here’s to more miles, more memories, and more adventures ✌️
We’re counting down to an incredible 2026 season together—and here’s your friendly reminder: passes for all five Overland Expo events are currently at the lowest prices of the year, but only through 12/31 ⏳
This is your moment to save big, lock in your plans, and start dreaming up unforgettable road trips with friends old and new 🌅
👉 Grab your passes before time runs out—and let’s hit the road together. We can`t wait to see you next year!
This year’s inaugural Overland Expo SoCal blew us away — over 19,000 people came out to experience it. And you bet we’re planning an epic event for 2026 as well 🎉
Expect hundreds of brands, incredible vehicles, game changing gear, plenty of education sessions, a huge gear raffle, sponsored Happy Hour, hosted parties, and so much more. It’s going to be one incredible weekend!
🔥 Inside Tip: Camping Passes for this event are extremely limited. Snag yours now to turn the weekend into a full-on adventure.
Camping on-site gives you the best access to:
🏕️ Inspiring camp setups
✌️ Like-minded travelers
🚙 Vendors, classes, demos
🥳 Evening + after-hours fun
🎟️ Early Bird pricing ends 12/31. Grab your tickets now and save — see you in SoCal!
Here are 9 new, innovative overland products you’ll want to check out—from innovative camp gear to rugged vehicle upgrades.
👉 Swipe through for a quick look, then head to The Compass at OverlandExpo.com (link in bio) for the full roundup with all the details.
Which one would you add to your kit?
As we gear up for an epic 2026, we’ve been reminiscing on all the incredible moments that made 2025 unforgettable ✨ From new launches to community milestones, this year was packed with adventure and smiling faces.
There are way more highlights than we could ever fit into one post—but here are a few standout memories from each event that immediately came to mind:
🔸Photos 1 & 2: The first-ever Overland Expo SoCal kicked off with a line that wrapped around the event (complete with its own beer 🍺)
🔸Photo 3: @jeep + @dometic launched their new rooftop tent collab at Overland Expo West
🔸Photo 4: The 2025 Ultimate Overland Build took on the off-road training course at Overland Expo PNW
🔸Photo 5: @rc_x_overland and @traxxas hosted the first official RC track for both kids and adults at Overland Expo Mountain West
🔸Photo 6: @msoverland + @ok4wd premiered their film to a full house and gave us all the feels at Overland Expo East
What’s your favorite memory from this year? Drop it below! 👇
🔥 Be sure to join us in 2026! Early bird tickets are on sale through 12/31—get your tickets at the lowest price available!
#OverlandExpo #FlashbackFriday #OverlandEvent #OverlandCommunity
Power your adventures sustainably 🌎 @jackeryusa delivers clean, portable energy that helps you explore freely, protect the planet, and stay prepared—wherever life takes you.
👉 Discover the full story on The Compass at OverlandExpo.com—link in bio
A HUGE thank you to every attendee, camper, brand, instructor, volunteer, and staff member — YOU are what make this community and these events so special ✨
Thank you for showing up—traveling across the country, sharing your stories and skills, lending a hand, inspiring others, and bringing the stoke (and the smiles) all season long 🤙
Check out the recap pages under each event on our website to explore photo galleries packed with highlights—you might spot yourself!
Wishing you all a happy, adventure-filled Thanksgiving 🧡 What are you grateful for?
The Overland Expo Black Friday Gear Sale is on! 🔥 Score 20% off all merch in our Gear Shop with the code OVERLANDEXPOBF
👉 Tap the link in bio to shop and save on gifts for yourself and your loved ones.
⏳ Sale ends Dec 5
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works