DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
We’re gearing up for another incredible year of Overland Expo events!
🎟️ Tickets for all 2026 events drop very soon - stay tuned and grab yours early to lock in the best price! 🚙💨
Overland Expo East will once again close out the season in the Fall with exact dates to be announced in the coming weeks 🍂
We can’t wait to hit the road and see everyone out there next year! In the meantime, we’re hard at work behind the scenes getting ready for another epic year of adventure — with plenty of surprises in store 🌎✨
So spooky 👻 What`s your haunted house?
...
#overlandexpo #halloween #nightmare #hauntedhouse #hauntedhousebut
Born in a SoCal apartment and built on grit 💪—RiG’d set out to create gear that could actually keep up with real overland life.
From the original UltraSwing that changed how we carry spares and bikes, to the RambleRack with its rock-solid design, this crew engineers everything for repeat abuse—because adventure doesn’t happen on smooth roads 🛞
And when manufacturing challenges hit? They went full-send, bringing all fabrication in-house to stay true to their values and keep it Made in the USA 🇺🇸
👉 Swipe through to see how RiG’d is redefining what overland gear can do. Then head to The Compass on OverlandExpo.com to read the full story (🔗 in bio).
It`s HERE 🔥 The 2025 Ultimate Builds are live on auction on @bringatrailer!
🌄 Own a one-of-a-kind overland rig AND give back to the projects that keep adventure alive. 100% of auction proceeds support the @overlandexpofoundation—protecting trails, preserving lands, and uplifting the overland community.
🛻 This year`s Ultimate Overland Vehicle - a 2025 @gmc Sierra 2500HD AT4X @aevconversions Edition with an @overlandexplorervehicles Back Country Camper and a host of upgrades from leading brands in the industry.
🏍️ This year`s Ultimate Overland Motorcycle - a 2024 @suzukicycles V-STROM 800DE outfitted with everything you need to travel farther, pack smarter, and ride safer.
⏰ Auction closes October 29 — don’t miss your chance to own one of these epic builds! Bid at the 🔗 in bio.
📷: 1 - @andysedano_, 2 - @megjacobsenphotography
Weekend vibes ✨ Still reminiscing about the amazing time we had at Overland Expo East — there’s truly nothing like this community 🙌
Thank you again to everyone who came out and made it unforgettable. We hope your weekend is filled with great people, new adventures, and plenty of time outdoors 🌲
We’re already hard at work behind the scenes gearing up for another incredible year of events, adventure, community, and education. Stay tuned — big things are coming! 🚙💨
🎥 @trail.huntr
#overlandexpo #overlandexpoeast #overlandevent #overlandcommunity
Just a handful of the cool rigs we spotted at Overland Expo East 🔥 Which is your favorite and which ones did we miss?
⚡️ Power up your adventures ⚡️ Swipe to see the latest gear lighting the way — from rugged light bars and headlamps to solar panels, power outlets, and radios to keep you connected. Whether you’re off-grid for a weekend or a month, these picks will light the way and keep your devices charged 🔦🔋
Which one’s on your wish list? 👇
Full gear roundup with all the details at the 🔗 in bio
Just a handful of the adventure pups at Overland Expo East 🐾 What a good time!
If you brought your pup and they have a handle drop it in the comments 🐶
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works