DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
The exhibitor list for Overland Expo East is live. 🔥
Join us Oct. 23-25 at Oak Ridge Estate in Arrington, VA, with 200+ exhibitors across overland, adventure travel, outdoor, camping and moto gear.
New to overlanding or a few builds deep, you’ll find your people here.
Full exhibitor list at the link in our bio.
Title Sponsors:
@jeep, @subaru_usa, and @gowanderbox
Supporting Sponsors:
@nokiantyresna and @urbanxcampers
Specials Area & Event Sponsors:
@toyotires, @nexentireusa, @overlandexpofoundation, @bfgoodrichtires, @storytelleroverland, @midlandusa, and @devilsbackbonebrewingcompany
Media Sponsors:
@offroadtraveltv, @outdoorx4, @expeditionportal, @overlandjournal, @xoverland, @ovrmag, and @adventurerigsmag
#OverlandExpoEast #Overlanding #Exhibitors #Virignia #Gear
Happy National Public Lands Day!
Public lands are meant to be explored, respected and protected.
From Saturday 9/26 through Sunday 9/27, use code PublicLands5 on any Overland Expo East ticket, and we`ll donate $5 to the Overland Expo Foundation for every ticket purchased. Same price for you. Real support for public lands.
In 2025, the @OverlandExpoFoundation and its partners funded projects across the overland community focused on education, restoration, stewardship and veteran programs. Every one of these numbers started with someone who cares about public lands as much as you do.
Buy tickets using the link in bio.
#NationalPublicLandsDay #Overlanding #PublicLands #ProtectEducateExplore #OverlandExpo
Everyone’s already planning their October adventure. Are you? 👀
Join us for our last event of the year. Overland Expo East, Oct. 23-25 in Arrington, VA. 200+ exhibitors, classes all weekend long, community events, and more.
Buy tickets using the link in bio.
#OverlandExpoEast #Overlanding #Outdoors #Virginia #Camping
Every ticket helps restore the trails you love.
Meet @VentureUnknownFoundation, this year`s @OverlandExpoFoundation Charity Dinner beneficiary. They`ve cleaned and restored 755 miles of trails, hauled 260,000 pounds of trash off public lands, and continue to protect wild places.
Join us for a wild-foraged BBQ menu by Chef Natty from @food_for_adventures, play the 50/50 raffle and hear stories from recipients the Overland Expo Foundation has helped.
Overland Expo Foundation Charity Dinner
📍Oak Ridge Estate, Arrington, VA
📅 Thursday, Oct. 22, 2026, 6-8 p.m.
Must be an Overland Expo East camper or exhibitor to attend. Dinner tickets are sold separately.
Buy your ticket using the link in bio.
#OverlandExpoFoundation #PublicLands #TrailRestoration
#VentureUnknownFoundation CharityDinne
Cap on Monday for the tools. Bed wide open Saturday for the trail. SOLO from @VenturousTruckTops gives you both. 🛻
One person job, no tools needed. Pull the PolyFuse panels, open up the MOLLE-ready rack for your gear, and slide the panels into the bed. Truly modular, built for the workweek and the weekend.
Read more on The Compass, link in bio. 🧭
Fall is officially here. 🍂
Virginia will look like this soon.
Join us at Overland Expo East, Oct. 23–25 in Arrington, Virginia. Our final event of the year.
🎟️ Link in bio
📍 Oak Ridge Estate
#OverlandExpo #Overlanding #Fall #Virginia #AutumnAdventure
Coming to your first Overland Expo East? Welcome to the community, you`ll fit right in.
We rounded up the essentials: layers, solid shoes, and water bottles!
Read the full list of items on The Compass, link in bio.
📍 Oak Ridge Estate, Arrington, Virginia
📅 October 23-25, 2026
#TheCompass #OverlandExpo #Virginia #Outdoors
Can’t hang. I’ll be at Overland Expo East.
📍Oak Ridge Estate, Arrington, VA. Oct. 23-25.
Grab tickets using the link in bio.
#OverlandExpoEast #Overlanding #Virginia #Booked #Outdoors
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works