DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Wildsam aims to take you places. In their 65+ iconic field guides, they gather intel from across the map into beautiful books about towns, cities, National Parks, iconic regions and epic road trips. Check out their newest releases—Lake Michigan Coast and Wild Alaska—at wildsam.com. ✨
Plus, @wildsam will be at Overland Expo East! Come say hi at their booth (and you may even get to take home a field guide 👀)!
Off-Road Travel TV is the only weekly cable television show devoted to the off-road adventure travel and overland lifestyle. Each week the crew takes viewers to spectacular off-road locations and features the latest gear and accessories that make this lifestyle so appealing.
📺 Off-Road Travel TV can be seen every Sunday at 9:30am on RACER TV
Overland Expo East is the one place you can join thousands of other passionate enthusiasts from all over the USA to see all the latest gear, learn new skills, meet new friends and be inspired by hundreds of new ideas and creative ways to make your travels more enjoyable. Don’t miss it!
👉 Be sure to keep an eye out for the @offroadtraveltv crew and say hello!
Out there, connection and navigation aren’t extras - they’re essential 🏍️ On the 2025 Ultimate Overland Motorcycle, every detail is built for the ride beyond the map:
📡 The @zoleolifeus Global Satellite Communicator keeps messages moving when cell service disappears so you can stay connected no matter how far you go
🔧 The @rammounts Quick-Grip Pro Vibration Damping Phone Mount + Tough Mirrors keep your view steady and your navigation locked in mile after mile
🍁 Come see it in person this weekend at Overland Expo East! Tickets and more info on this epic moto build at @overlandexpo’s link in bio
@ok4wd is the premier vehicle outfitting shop on the East Coast, and they’re bringing the excitement to Overland Expo East!
Join the crew Friday night at the Oasis Bar & Food Court for the OK4WD x Mountain State Overland Video Premiere! An event you won’t want to miss!
Plus, OK4WD will have exclusive deals all weekend long on top overland brands like @alucab_usa, GP Factor, and more.
Come hang out, connect with the community, and gear up for your next adventure.
Welcome to Camp @Subaru_usa at Overland Expo East this weekend! Come by throughout the event to see the latest Subaru models, meet with the Subaru Accessories team and a Rally 101 with Rhianon Gelsomino!
Stop by the Subaru booth Friday from 7-9pm for Camp Subaru LIVE! featuring singer-songwriters from Nashville and Saturday from 10-2 for a pet adoption event.
Don’t forget to stop by and play their instant win game for a chance to win a Thule Rooftop
tent or a Ride1Up Bike!
🍁 Overland Expo East is THIS WEEKEND! 🍁
It’s our final event of the year, and we’ve got an epic lineup planned for you. Get ready for:
✔️ 200+ brands showcasing top-tier adventure rigs & gear
✔️ 250+ classes & demos from overland pros
✔️ Happy hours, networking, parties, and special events
✔️ Show specials, giveaways, and raffles
✔️ Gorgeous on-site camping
✔️ And lots more!
🎟️ Camping, Weekend, & Day Passes are still available - hit the link in bio to grab yours!
🔥 Who’s rolling in? Let us know in the comments and tag your crew 👇
Thunderer Tires is proud to roll into Overland Expo East, happening next week in Arrington, Virginia—the premier event for overlanding, off-road adventure, and outdoor exploration.
🛞 As an official sponsor, @thunderer_tire is showcasing its rugged lineup of all-terrain and mud-terrain tires built for those who demand reliability on every journey.
👉 Stop by the Thunderer Tires booth to see the latest Thunderer Trac Grip M/T and R/T lines, learn more about innovations designed for overland rigs, and connect with experts who live and breathe adventure.
🛻 This year, Thunderer is taking it up a notch with exciting activations, including an RC racecar contest that brings out your competitive side and a chance to win a free set of Thunderer tires—the perfect upgrade for your next expedition.
From hands-on demos to exclusive giveaways, Thunderer Tires invites you to experience performance, durability, and the spirit of exploration at Overland Expo East.
⛰️ Venture beyond the pavement with Foxhole Overland.
✨ From rugged backroads to starlit campsites, their campers are designed to take you further, stay out longer, and embrace true off-grid living. Every build reflects a deep love for adventure—crafted with durability, functionality, and freedom in mind.
🇺🇸 Proudly built in the USA
👉 @foxhole_overland
#foxholeoverland
It's Your Turn to Get Going &
Get Inspired
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Photo by Brett Willhelm, Willhelmn Visual Works