DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Every great adventure runs smoother when the group stays connected. @GME_USA`s range of GMRS communication solutions, including the new XRS-660-U handheld, is designed to help overlanders stay connected on the trail, at camp, and beyond.
From handhelds and vehicle-mounted radios to external antennas, reliable communication helps improve awareness, coordination, and confidence when exploring remote places.
Whether navigating technical terrain, keeping track of the convoy, or checking in with camp, GME`s range is built to support every adventure and help keep the conversation going when it matters most.
Finding the perfect campsite shouldn`t be the hardest part of the adventure. 🏕️
@hipcamp helps campers and overlanders discover everything from public campgrounds to unique private campsites, all in one place. Whether you`re looking for a basecamp on your way to Overland Expo or a quiet spot off the beaten path, it`s designed to make trip planning easier.
Read more on The Compass, link in bio. 🧭
Post Sponsored by Hipcamp
That’s a wrap on Overland Expo East and the 2026 event season. ❤️
From inspiring classes and hands-on learning to new gear discoveries, familiar faces, and new friendships, Arrington, Virginia gave us an unforgettable weekend.
Thank you to everyone who joined us and helped make our final event of the year so special. 🙂
What was your favorite memory from Overland Expo East?
🎥: @trail.huntr
From our team to this incredible community, thank you. ❤️
Thank you for showing up, sharing your stories, supporting one another, and making Overland Expo East another weekend to remember.
We’ll see you at an Overland Expo in 2027. 🙌
Don’t forget to share your trip with us! 📸
Alli Jackson, Marketing & Content Director, encourages attendees to share their favorite Overland Expo moments and tag us! 🙂
New gear alert. 🚨
The Sink Cube, Grill Cube, and Kitchen Cube from @algorithmoverland all pack down into compact aluminum and steel cubes, making camp setup a whole lot easier. Plus, they come in a range of colors to match your build. 🤙
Take it from Heather: camping is part of the experience. 🏕️
Heather Scheiffele, Client & Attendee Relations Manager, recommends experiencing the event as a Premium or Forest Camping attendee. More time on-site means more opportunities to connect, explore, and make the most of your weekend.
Classic Defender. Modern overland build. 🏕️🔥
@ok4wd brought out this 1989 Defender 110, featuring a @cummins R2.8 and a @redarc_electronics power system. A perfect example of the creativity and craftsmanship found throughout Overland Expo East.
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works