DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Adventure is calling—and this time, it’s louder, bolder, and built to take you further.
Join @FieldVans at Overland Expo West, May 15-17 in Flagstaff, Arizona, and step into the future of overland travel.
Be among the first to experience the all-new UPSHYFT—a game-changing van that seats nine and sleeps seven without compromise. This is versatility redefined. And that’s just the beginning…
Get a FIRST LOOK at a brand-new build that hasn’t even been released yet—pushing boundaries in a way you’ve never seen from Field Van before
Explore iconic builds like the Ford Classic, connect with the team (including Alan Feld… a true Van overland legend) and dive into the details that turn vans into adventures.
Then head to the “Field of Dreams” camp—where community, stories, and music bring it all together Saturday night.
Come curious - Your next adventure starts here.
#FieldVans #OverlandExpo #CreateYourAdventure
9 days until Overland Expo West, use the link in bio to purchase your tickets! 🔥
The Overland Expo West event schedule is here—packed with 220+ classes, workshops, and demos. 🎉
Whether you’ve been exploring for years or just getting started, there are plenty of opportunities to sharpen your skills, connect with the community, and learn from experts. 📚
From mastering your first long trip, setting up camp, and handling vehicle repairs to cooking on the road and touring custom rigs, there’s something for every kind of explorer. 🔧
👉 Visit http://overlandexpo.com to view the full schedule, times, and instructors!
Which classes are you planning to attend this year? 🤔
Flagstaff, AZ 📍 | May 15–17 🗓️
Big thanks to these sponsors for making our education areas possible: 🙌
- @quadlock
- @blackrhinowheels
- @hankooktireusa
- @aevconversions
- @nexentireusa
- @midlandusa
- @pebblerv_
- @travoca.us
- @ironpeakcampers
- @harkeroutdoors
@subaru_usa is back at Overland Expo 2026 with Camp Subaru!
🎉 Play their instant-win scratcher for a chance at exclusive gear.
📸 Take home a Plantable photo printed on biodegradable seed paper.
🐾 Visit the Subaru Loves Pets adoption pen and meet adoptable animals.
🗺️ Grab your digital Subaru Passport, refuel at the hydration station.
10 days until Overland Expo West begins, buy your tickets today! ⏳
Saturday, May 16, is a beautiful reminder of what overlanding is all about: caring for the places we love and coming together as a community. Looking for things to do? 😎
🧹 9 AM, May 16 — Join the Trail Cleanup and Kiosk Project supporting Edge of the World access with Tread Lightly!, the Overland Expo Foundation, and Trails Offroad at Forest Road 535 and 89A. Help install a new informational kiosk and take part in a forest service road cleanup to keep our trails beautiful and accessible.
🎟️ 7–9 PM, May 16 — Come together again for the @OverlandExpoFoundation Saturday Night Raffle at the Oasis Bar & Food Court Sponsored by Nexen Tire America, where overlanding brands donate prizes in support of the Foundation’s work. Purchase raffle tickets when you buy your event pass, or in person starting at Thursday night’s Happy Hour. You must be present to win!
📍 Fort Tuthill County Park, Flagstaff, AZ
📅 May 15–17, 2026
Tap the link in our bio to buy your tickets!🏕️
#OverlandExpoWest #OverlandExpoFoundation #FlagstaffArizona
Own the road less traveled!
Catch @ToyotaUSA at Booth A2 to check out the Hydrogen Fuel Cell Toyota Tacoma H2-Overlander Concept SEMA build, Land Cruiser, and the all-new Trailhunter lineup. Talk with their experts, shop official merch, and grab Toyota swag when you complete a quick survey. They’ll also be hosting a Toyota Game Night on Friday, May 15, from 7pm to 9pm in the Toyota booth with fun games for the whole family, complimentary food and refreshments, and your chance to win some amazing prizes!
#LetsGoPlaces #Trailhunter #LandCruiser #4Runner #Tacoma #H2Overlander
Last call for limited-edition Overland Expo West 2026 pre-order merch! ⏳
Purchase your limited-edition West 2026 merch by Friday, May 8, at 10 AM PT to guarantee your favorites before the pre-order window closes. This deadline applies to pre-order merch only, you can still shop merch onsite at the event, but stock and sizes for limited-edition pre-order items are not guaranteed! 😎🔥
Bonus: All registrations made between Tuesday, May 5, and Friday, May 8, are eligible to win a free merch pack featuring a t-shirt, hat, and patch (a $60 value) 🎁 If the winner already purchased that same merch pack, we’ll refund the cost.
New this year: stop by the Overland Expo West Hat Bar at the Overland Expo Gear Shop in Flagstaff to design your own custom hat! 🤠
📍 May 15–17 | Flagstaff, AZ
#OverlandExpoWest #FlagstaffAZ #Overlanding #OverlandExpoMerch #OverlandExpo
The 2026 Overland Expo West map is LIVE! 🗺️ Swipe to see the venue footprint of the world`s largest overlanding event.
Start planning your weekend:
📍 Must-see education sessions
🛻 Top brands and gear to explore
🍔 Food, restrooms, and other key spots
🗓️ May 15-17 | Flagstaff, AZ
Download the free Overland Expo app for the full map!
What’s the first stop on your list at Overland Expo West?🔥👀
#OverlandExpoWest #OverlandExpo #Overlanding
Adventure takes center stage at Overland Expo West — and @evotrexnow arrives as a Title Sponsor. Experience the Evotrex-PG5, the world’s first power-generating RV build to stay off-grid for days even with the A/C running. Featuring up to 270+ kWh of on-demand power, active power assist, and adventure-ready design, the PG5 unlocks a new level of freedom, comfort, and self-sufficiency wherever the journey leads.
May 15-17| Booth# Q27
Get up close with the Evotrex-PG5, meet the team, and explore off-road innovation.
Join us at Overland Expo West—adventure starts here.
#Evotrex #PG5 #RVLife #OverlandExpoWest #RVCommunity #AdventureReady #AZ
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works