DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
A HUGE thank you to every attendee, camper, brand, instructor, volunteer, and staff member — YOU are what make this community and these events so special ✨
Thank you for showing up—traveling across the country, sharing your stories and skills, lending a hand, inspiring others, and bringing the stoke (and the smiles) all season long 🤙
Check out the recap pages under each event on our website to explore photo galleries packed with highlights—you might spot yourself!
Wishing you all a happy, adventure-filled Thanksgiving 🧡 What are you grateful for?
The Overland Expo Black Friday Gear Sale is on! 🔥 Score 20% off all merch in our Gear Shop with the code OVERLANDEXPOBF
👉 Tap the link in bio to shop and save on gifts for yourself and your loved ones.
⏳ Sale ends Dec 5
🎁 Looking for the perfect gift for the overlander, traveler, or adventure-lover in your life? ✨
This year’s Holiday Gift Guide is packed with epic gear PLUS a ton of Black Friday and holiday deals you won’t want to miss 🔥
🏕️ From camp essentials and stocking stuffers to dream-worthy upgrades, this year’s picks are all about elevating every adventure 🛠️
👉 Tap the link in our bio to explore the full guide and all the special offers.
Happy gifting & happy trails! 🚙💨✨
🚛🔥 Meet “Bronty” — a 1996 Stewart & Stevenson M1079 turned full-blown expedition vehicle/tiny house.
We met up with Justin at Overland Expo PNW as he was heading toward Alaska — the official start of his around-the-world journey. Fast forward to now, and he’s making his way south with his sights set on Argentina for the first major leg of the adventure 🌎✨
🎥 Catch the full tour on YouTube (link in bio), where Justin walks us through every detail of the build: mini-split A/C, full solar setup, full-size fridge, clever interior layout, and everything needed for full-time off-grid living.
Follow Justin’s journey ➜ @destinationdaily_
From weekend escapes to full-time life on the road, Outpost Vans is redefining what’s possible in modern adventure travel 🚐✨
Built on passion, crafted with precision, and designed to help you Make Camp Anywhere — every van is a blend of rugged capability and refined comfort.
Whether you’re chasing remote trails, coastal sunsets, or the freedom of the open road, Outpost is here to build the rig that gets you there
👉 Learn more about @outpostvans in our latest Industry Spotlight on OverlandExpo.com (🔗 in bio)
Quick release mounts, baffles, rain collection, and the ability to connect the battery powered 60 PSI pump, are just a few reasons why the Midnight Forest Rain Basins are the
most versatile overland water tanks on the market.
👉 @midnightforestofficial
#overlandgear
Winter’s calling—are you ready? ❄️ We’ve rounded up some winter-ready essentials like rugged tents, self-powered heaters, suspension upgrades, smart accessories and more to make cold-weather travel smoother and elevate your adventures all year long 🏕️🔥
👉 Swipe through to explore the gear that’s ready for any adventure.
🧭 Then head to The Compass on OverlandExpo.com (🔗 in bio) for the full roundup and product details.
Big News: Tickets for all 2026 Overland Expo events are LIVE! 🚐✨
🌎 Get ready for an epic year of adventure at five events across the US packed with education, community, and all things overlanding and adventure travel. Whether you’re new to the scene or a seasoned traveler, there’s no better place to learn, connect, and get inspired for your next journey.
️️🎟️ Tickets are ON SALE NOW — and we’re kicking things off with the lowest prices you’ll see! Don’t miss your chance to snag Early Bird pricing before it ends on 12/31 (Link in bio!)
🔥 Which event(s) are you joining us for? Tag your crew and start planning your adventure. We can’t wait to see you next year!
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works