DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Overland Expo West is rolling into Flagstaff, AZ, May 15-17. Discover epic rigs, meet top outdoor exhibitors, and fuel your passion for overlanding. 🚙🔥
📍 Ft. Tuthill County Park
What are you most excited for at Overland Expo West? 👀
🎟️ Grab your tickets through the link in bio!
#OverlandExpoWest #Flagstaff #Arizona #Overlanding
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Overland Expo West is where real rigs show up. It’s exactly where @classicoverland belongs.
We build Defenders to be driven. Long miles, rough terrain, real ownership. Every build is designed around how you actually travel, not how it looks parked.
Our Signature Series is a full body-off, down-to-the-nuts-and-washers restoration with modern drivability built in. The Warthog Series is a true refurbishment. Simple, durable, and built to be used.
If you’re at Expo West, come find us at Q70. Step inside and experience what a Defender feels like when it’s built with purpose.
Built for the way you move. This is the Defender, done right.
@Yapping_About_Cars
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As a proud sponsor of Overland West, @winnebagorvs is showcasing its Backcountry ready lineup designed for life beyond the pavement. Built with off grid capability, durable materials, and practical features for extended time outdoors, these vehicles support a lifestyle rooted in freedom, comfort, and exploration. The Backcountry Series is purpose built to handle rugged terrain, remote destinations, and long days spent chasing the next horizon. Stop by booth Q58 to explore the lineup firsthand, connect with the team, and see how Winnebago vehicles are engineered to withstand the demands of life off the beaten path. ...
🌍 Happy Earth Day! 🌍
The Earth is the heart and soul of every overlanding journey. Its breathtaking landscapes fuel our adventures and remind us of our responsibility to protect and preserve them.
@overlandexpofoundation is dedicated to giving back through impactful initiatives like trail cleanups, wildfire reclamation, veteran mental health rehabilitation programs, and more!
Here’s what the Overland Expo Foundation accomplished in 2025:
🗑️ 64,600+ lbs of trash removed
🛞 614 tires collected
🌲 205+ miles of roads cleared
🗺️ 1,080+ miles of trails improved
📸 Featured are photos from camping at Overland Expo West, MTN West, and East, as well as vehicle training at Overland Expo PNW.🏕️
Celebrate Earth Day by exploring the great outdoors and appreciating the beauty that inspires every overlanding adventure!
🎟️ Grab your camping tickets using the link in bio!
#OverlandExpo #EarthDay #Camping
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🎤 Testimonial Tuesday! 🎤
What makes camping at Overland Expo West unforgettable? 🏕️ 🔥 Let the overlanders who’ve experienced it tell you. 👀
Premium, moto, and vehicle camping passes are available—secure your spot today! Join nightly happy hours, meet fellow overlanders, and enjoy festival-style camping from Thursday morning to Monday morning. 👏
📅 Event Dates: May 15-17, 2026
📍 Ft. Tuthill County Park, Flagstaff, AZ
What’s your favorite thing about camping at Overland Expo West? 🤩 Did we mention the stunning ponderosa pine forest? 🌲
🎟️ Grab your camping passes via the link in bio!
#OverlandExpoWest #OverlandExpo #TestimonialTuesday #overlanding #outdoors
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Class is in session (soon)! 😎
Whether you’re just beginning your overland journey or you’re a seasoned traveler, Overland Expo West has a class for you!
📚 400+ hours of programs
🎓 120+ expert instructors and presenters from around the world
🛠️ Slideshows, demonstrations, and daily learning activities
From wilderness first aid to working on the road with Starlink, to winching and recovery, there’s a session for every skill level!
📅 May 15-17, 2026
📍 Ft. Tuthill County Park, Flagstaff, AZ
What’s been the most useful overlanding tip you’ve ever learned? 💭👀
🎟️ Click the link in bio for tickets!
#OverlandExpoWest #OverlandExpo #FlagstaffAZ
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Overland Expo West is almost here! 🔥 Join overlanders from around the world, May 15-17, in Flagstaff, AZ. 🌲 Whether you’re a seasoned pro or just starting your journey, this event has something for everyone!
🛠️ 400+ Overland, Automotive, & Outdoor Exhibitors
📚 220+ Educational Sessions
🍻 Happy hours, in-booth parties, and more!
Tag who you’d love to go to Overland Expo West with! 😎👇
🎟️ Click the link in bio for tickets!
#OverlandExpoWest #FlagstaffAZ #Overlanding
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✨ Testimonial Tuesday! ✨
What makes Overland Expo West the ultimate overlanding event? 🚐🌲 Hear it straight from the attendees who’ve been there!
📅 May 15-17, 2026
📍 Ft. Tuthill County Park, Flagstaff, AZ
🎟️ Grab your tickets now via the link in bio!
#OverlandExpoWest #OverlandExpo #TestimonialTuesday
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It's Your Turn to Get Going &
Get Inspired
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Photo by Brett Willhelm, Willhelmn Visual Works