DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Classic Overland makes its debut as a Title Sponsor at Overland Expo SoCal 2026, bringing a lineup built to stop you mid-aisle. Leading the charge is a commanding 6x6 Defender, joined by the heritage-driven Warthog Series and the fully bespoke Signature Series.
The Warthog Series stays true to utility and purpose, rooted in classic Defender DNA and built for real-world adventure. The Signature Series elevates the platform with hand-stitched interiors, premium materials, and modern performance options including LT1 power. Together, they showcase two philosophies united by craftsmanship and capability.
Throughout the weekend, Camel Trophy veteran Jim West will host live Defender heritage sessions at the Classic Overland booth, sharing firsthand expedition stories and insight into why the Defender remains the ultimate global platform.
The map suggests. You decide.
Find the Defender built for the way you travel.
Wanderbox is proud to be a sponsor at Overland Expo SoCal this March in Costa Mesa, California. Attendees will have the opportunity to experience a fully built Wanderbox expedition camper up close and personal. Designed and built in Colorado, Wanderbox delivers serious capability with advanced lithium power systems, expansive solar capacity, extended fresh water storage, and suspension engineered for true adventure travel.
Visitors are invited to step inside, explore the craftsmanship, and connect directly with the Wanderbox team to learn about system performance, customization options, and current production timelines. From off-grid power and water independence to interior refinement and long-range durability, the team will be on-site to walk through what sets Wanderbox apart in the expedition camper space.
For those attending Overland Expo SoCal, this is the opportunity to see how Wanderbox is built to go out farther and stay out longer.
Why go to Overland Expo SoCal? Let the voices of the community tell you! 🤩
⚙️ 400+ Top Overland, Automotive, & Outdoor Exhibitors
📚 100+ Hours of Expert Led Classes
🤝 Connect with Fellow Overlanders
🚙 Experience Epic Trail Ready Rigs
Share what you’re most excited for at Overland Expo SoCal, we want to hear it! 👇
🎟️ Hit the link in our bio to get your tickets!
#overlandexpo #costamesaca #overlandcommunity #overlandexposocal
Overland Expo SoCal 2026 is almost here, and @alpharexusa is proud to return as a Title Sponsor.
AlphaRex will be bringing its latest lighting innovations, along with a lineup of fully built vehicles that showcase real-world performance in demanding environments. No matter what your adventure vehicle looks like or where it takes you, AlphaRex builds lighting designed to go with you.
In addition to new product releases, AlphaRex will debut fresh merch and an exclusive drop in collaboration with @tacomabeast and Olympic skateboarder @heimana_reynolds. Limited quantities will be available at the event.
The 2026 Overland Expo SoCal map is officially LIVE! 🗺️🌴 Swipe through to start getting the lay of the land for the largest overlanding event in Southern California.
Start mapping out your weekend:
🔸 The education sessions you don’t want to miss
🔸 The brands and gear you’ll be checking out
🔸 Where to grab food or find the closest restroom
For the full interactive map, head to the Overland Expo app. Link in bio to download for free! 🔥
We’re only weeks away, and we can’t wait to see the community come together. Tell us in the comments, what are you most excited for this year? 🤩
With spring just around the corner, it’s the perfect time to upgrade your kit! Dive into our latest Gear Showcase packed with must-have spring gear. From rock sliders and heavy-duty radios to eCoolers and more, make sure you’re fully prepared for those outdoor trail trips! 🌄
What spring gear essential will you be adding to your rig this year? 👀
Click the link in bio to read full product descriptions on The Compass! 🧭
#overlandexpo #overlanding #overlandinggear
To: Everyone
From: Overland Expo
Happy Valentine`s Day, we love you all!!! 💘
Tag the person who makes every trip unforgettable. And be honest...which one describes them the best? 😂
#overlandexpo #valentinesday #overlanding
Attention overlanders! 🥳 Our official 2026 Overland Expo SoCal Sponsor and Exhibitor list is now live. Discover which of the 360+ brands are rolling into Costa Mesa for the largest overlanding event in Southern California.
Planning your weekend? Explore our education schedule online and start mapping out the classes, demos, and trainings you don’t want to miss! 📳
Roll call! Who are you most excited to see at Overland Expo SoCal? Tag them below! ⬇️ 👀
View the full list and schedule on our website using the link in our bio! 🧭
#overlandexpo #overlandexposocal #overlandgear #overlandvehicles #overlandcommunity overlandevent
It's Your Turn to Get Going &
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Photo by Brett Willhelm, Willhelmn Visual Works