DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Your rig`s been parked in the driveway for too long. Let`s fix that.
Join us at Overland Expo East in Arrington, Virginia, October 23-25 for a weekend of overlanding, camping, and adventure travel.
What’s waiting for you:
⚙️ 200+ top brands with the latest overlanding, camping, and outdoor gear and vehicles
🔥 Exclusive show only deals and gear specials
🎓 260+ classes and activities
🍻 Happy hours, raffles, and community events
🥳 Family friendly activities and programming for kids
🏕️ On-site camping for easy access to everything
🎟️ Grab your tickets now and start planning your adventure. Forest Camping and Premium Camping are already sold out.
Every great overland adventure is better when the crew stays connected.
@cobra_electronics TrailBlazer two-way radios help explorers communicate across winding trails, rugged terrain, and remote campsites where cell coverage doesn`t always follow. From trail updates to spontaneous excursions, every journey is a shared experience.
Explore TrailBlazer radios: tw-np.com/trailblazer-radios
#CobraElectronics #OverlandExpo #Overlanding #OverlandLife #OffRoadAdventure
Overland Expo has helped adventurers travel farther, safer, and with more confidence. Now, we’re bringing that same educational experience to STO Fest by @storytelleroverland. 🙌
Join Azure O’Neil, Overland Expo’s Director of Programming, for three educational sessions covering full-time overlanding, marshaling & spotting, and community building in the overland space. Whether you’re looking to sharpen your skills, connect with fellow adventurers, or find inspiration for your next journey, there’s a session for you.
Learn more on The Compass at overlandexpo.com/compass
📍 Johnson Valley, CA
📅 October 15-18, 2026
#OverlandExpo #STOFest #StorytellerOverland #AdventureTravel #Education
Overland Expo East is almost here, and a little planning goes a long way.
Download the Overland Expo app to map out your weekend before you arrive in Arrington.
Inside the app, you can:
🗓️ Save the sessions you don’t want to miss
📍 Locate exhibitor booths and gear stops
🗺️ Get around the event without wandering in circles
🔥 Unlock 50% off an @onxoffroad subscription
Search “Overland Expo” in the App Store or Google Play, or hit the link in bio to download.
📍 Oak Ridge Estate, Arrington, Virginia
📅 October 23–25, 2026
The Overland Expo East map is here! 🍂
Plan your fall weekend before you roll into Virginia:
🔧 Rigs, gear, and show discounts from the brands you love
🧭 Educational sessions for first-timers and seasoned travelers
🏕️ Campsites, food, restrooms, and everything in between
🚙 Jeep Ride & Drive course
Grab your tickets and join fellow adventurers. Premium Camping and Forest camping are sold out, but General Camping, Day Passes, and Moto Camping are still available. Link in bio.
🗓️ October 23-25, 2026
📍 Oak Ridge Estate, Arrington, Virginia
#OverlandExpo #Virginia #Exhibitors #Rigs #Camping
Built for the journey. Ready for anything.
Make loading your roof rack easier with rugged grab handles built for adventure. Whether you`re heading into the backcountry, chasing mountain views, setting up camp, or escaping for the weekend, these handles give you a secure, comfortable grip when you need it most.
Made with 100% American-made paracord and durable stainless-steel hardware, they`re built to handle the elements and keep up with your adventures.
Built in America. Built for the outdoors. Built for wherever the road takes you.
Grab a pair and get ready for your next adventure!
@yota.twins
Shorter days don`t end the adventure. They just mean camp runs on headlamps, batteries and whatever the sun gave you that afternoon. 🔦
This month`s Gear Showcase covers power, lighting and solar: LED headlights, portable batteries, solar panels, headlamps, power panels and outdoor outlets built to carry your camp through the dark.
Read the full breakdown on The Compass, linked in our bio.
How many nights can your setup run off-grid?
#GearShowcase #OverlandExpo #Overlanding #OffGridPower #CampLighting
Plans for the weekend: nothing. Plans for Overland Expo East: every booth and class already circled. 😎
Join us for our last event of the year. Overland Expo East, October 23-25, in Arrington, Virginia.
🎟️ Buy tickets using the link in bio
📍 Oak Ridge Estate
#OverlandExpo #Virginia #Rigs #Gear #Classes
It's Your Turn to Get Going &
Get Inspired
Download our free guide to the overland industry as your year-round resource and start living your adventure.
Photo by Brett Willhelm, Willhelmn Visual Works