DIGITAL MARKETINGOPPORTUNITIES
Overland Expo’s audience is highly engaged online via e-news, social media, The Compass on overlandexpo.com, and the Overland Sourcebook.
If you’re looking for ways to get your brand in front of a diverse, dynamic community of adventurers who love the best equipment and services money can buy, reach them with Overland Expo’s print + digital marketing options below.
EVENTS + MEDIA + CONTENT MARKETING BRAND INTEGRATION
Overlanders are passionate about the outdoors, adventures and exploring their world, with the best vehicles, gear, training and services available to them. Reach this highly desirable audience with digital and affiliate marketing tools designed to deliver your brand’s message authentically from a brand they know and trust.
OPPORTUNITIES INCLUDE:
- The Compass // overlandexpo.com
- Branded content, product reviews, gear guides
- Bi-weekly e-newsletter
- Social media
2023 OVERLAND SOURCEBOOK
Coming Spring 2023! Overland Sourcebook is the industry’s one-stop print and digital resource for all things overland – from compelling editorial to a featured product showcase and comprehensive listing of overland companies. The digital guide includes interactive content and is distributed to the Overland Expo audience via Overland Newsletter, social media and is available for download from overlandexpo.com year-round. The print guide is distributed to attendees at all Overland Expos.
OPPORTUNITIES INCLUDE:
- Advertorial
- Featured product showcase
- Advertising page rates
MAGAZINE INFO:
- Digital Distribution: 48,000+
- Print Distribution: 65,000+
- 200+ pages
- Deadlines: Ad Close 3/1/23, Creative close 3/15/23
- Download current Sourcebook
CHECK OUT WHAT'S NEW #OVERLANDEXPO
Adventure awaits at Overland Expo East and OutdoorX4 Magazine is proud to be a media partner of the series since 2013 🧭 As a publication dedicated to authentic vehicle-based outdoor adventure and exploration, @outdoorx4 brings together a community of enthusiasts who live for the journey.
⛰️ Whether it`s the adventure of the weekend or a lifetime, from remote backcountry trails to the spirit of self-reliant exploration as well as enjoying all pursuits of outdoors recreation, OutdoorX4 will inspire you to push boundaries while being mindful of our surroundings.
🎁 Claim your complimentary digital subscription of OutdoorX4 magazine with the code ox4freedigital at outdoorx4.com
📚 You can also subscribe to their award-winning archival quality print magazine on their site and sign-up for their eNewsletter for the latest news, stories, and reviews.
Adventure is out there and OutdoorX4 is here to help you find it!
📷 @rugged_destinations
The Overland Expo East 2025 map is live! 🍁 Swipe for a sneak peek, then hit the link in our bio for a larger viewing experience 👀
Here`s what you`ll find:
🔸Brand booths you won`t want to miss
🔸Education areas & special event locations
🔸Creator & Showcase areas to meet your favorite creators and explore cool rigs
🔸Kids Adventure Area for young explorers
🔸Camping zones for those of you camping with us
... and so much more
⏳ The countdown is on - Overland Expo East is just over 2 weeks away! Will we see you there?
🎟️ Forest & Premium Camping are sold out, but you can still grab Weekend Passes with Camping (and more!). They’re moving quick—lock yours in asap!
Luno is rewriting the rules of car camping with gear built for the road, the wild, and everything in between.
🥇 First brand fully dedicated to in-vehicle camping
💪 Rugged gear built to endure
🏕️ Designed by campers, for campers
📍 Created and tested in Bend, Oregon
🙌 Backed by a 3-year and lifetime warranties
Luno redefines vehicle-based camping with gear tailored specifically for sleeping safely and comfortably inside your vehicle - not on top, and not beside it.
👉 Learn more @luno.life
The right gear can turn your overlanding and outdoor adventures into gourmet experiences 🌄🍳
👉 Swipe through for a taste of camp kitchen innovation and see how you can elevate your cooking game on the trail.
From fully equipped slide-out kitchens to the most crave-worthy freeze-dried meals, this month’s Gear Showcase is packed with contenders that turn any campsite into a true outdoor cooking HQ.
Which setup would you bring on your next adventure? 🚙✨
Head to The Compass on overlandexpo.com (link in bio) for all the details.
🔥 GIVEAWAY 🔥 Win a pair of Weekend Passes to Overland Expo East in Arrington, VA taking place October 3-5, 2025! 🎉
This is the ultimate East Coast overlanding, camping, and adventure travel event — with world-class gear and vehicles, hands-on demos, inspiring classes, and a chance to connect with thousands of fellow adventurers. If you’ve ever dreamed of leveling up your rig or planning your next big trip, or just checking out what it’s all about, this is the event you don’t want to miss. 🌎✨
👉 It`s super easy to enter: just hit the link in our bio.
For bonus points:
1️⃣ Follow @overlandexpo
2️⃣ Like this post
3️⃣ Tag your friends!
One lucky winner will be chosen on Friday, September 19 and notified via email.
Good luck — we can’t wait to see you in Virginia for an epic weekend! 🚙💨
⚠️ Note: The winner will be contacted via email from the Overland Expo Team. We will never ask for payment info. Please report any suspicious accounts pretending to be us.
Our final event of the year - Overland Expo East - is just 3 weeks away! We couldn`t be more excited to bring you an epic weekend of rigs, gear, adventure, education, and community on the East coast 🚐🍁🛻
Scope out the full sponsor and exhibitor list (🔗 in bio) and be sure to join us October 3-5 in Arrington, VA 🥳
👇 Let us know if you`re coming and who you`re excited to see!
🎟️ Forest & Premium Camping are already sold out - grab your tickets now!
Stay connected no matter how far you roam ⛰️✨
The 2025 Ultimate Overland Vehicle is built to keep you online, charged up, and in touch—no matter how far you push past the edges of the map.
Swipe to check out the connection + power gear onboard:
📻 @midlandusa – MicroMobile Two-Way Radio + Antenna
🌐 @zoleolifeus – Global Satellite Communicator
⚡️ @xantrextechnology – Freedom X 2000 Inverter + Remote Panel
📡 @redzonewirelessinternet – Cradlepoint-Ericcson X-10 Router
🔋 @battlebornbatteries – 270Ah 12V Heated GC3 LiFePO4 Kit
Huge thanks to our build partners for creating gear that helps adventurers stay safe, powered, and connected out there 🙌
🔗 Tap the link in bio for the full build + gear breakdown.
📸: 1 - @davidkerstan, 2-6 @andysedano
Overland Expo East is rolling into Arrington, Virginia, October 3-5, 2025! Join us for the ultimate weekend dedicated to overlanding, camping, and adventure travel.
Here’s what’s in store:
⚙️ 200+ tops brands with the latest overlanding, camping, and outdoor gear and vehicles
🔥 Exclusive show only deals and gear specials
🎓 100+ expert-led classes and demos
🍻 Happy hours, raffles, parties, and special events
🥳 Family friendly activities and programming for kids
🏕️ On-site camping for easy access to everything
❗️Forest Camping is already sold out and there are only a handful of Premium Camping spots remaining.
🎟️ Grab your tickets now and start planning your adventure!
👇 Let us know if we’ll see you there!
#overlandexpo #overlandexpoeast #overlandevent #overlandcommunity #overlandvehicles #overlandgear
It's Your Turn to Get Going &
Get Inspired
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Photo by Brett Willhelm, Willhelmn Visual Works