Access These Insights And More!
Rapid Market Growth
Overlanding participation is skyrocketing — 12M+ Americans will overland in 2025, up from 8M in 2024. The audience is expanding fast, creating more opportunities for brands to connect with new customers.
Gear-Driven Culture
95% of overlanders modify their rigs, with upgrades to lighting, storage, and durability topping the list for the year ahead. It’s a market hungry for high-quality products and innovation.
Experience-Focused Buyers
Intermediate overlanders make up the majority, taking 4+ trips per year and regularly investing in new gear and vehicle enhancements. They’re engaged, loyal, and ready to spend.
YOUR GUIDE TO THE OVERLAND INDUSTRY
Subscribe to Overland News and get access to the 2025 Overland Industry Report!
Backed by insights from over 1,000 overlanders and 150+ brands, this comprehensive report reveals key trends, consumer behaviors, and market opportunities shaping the future of overlanding. Whether you’re a manufacturer, retailer, or industry leader, use this data to make smarter decisions, connect with your audience, and stay ahead in a rapidly growing market.
THE WORLD IS OUT THERE Let's Go!
Join attendees from all over the world at this year’s Overland Expo in your area.