The Recap & ExcitementOverland Expo PNW 2024

Deschutes County Expo Center

Redmond, OR

June 28-30, 2024

Event Statistics

  • 16,000 attendees
  • 376 registered exhibitors
  • 92 presenters, trainers, and VIPs
  • 51 journalists
  • 26 staff
  • 312 classes, seminars, demos, activities, slideshows, and films; totaling 329+ session hours of instruction
  • Attendees descended on Redmond from all over the country. They span the country from 45 states. Ranging from Florida to Hawaii and Maine to New Mexico.
  • International attendees visited from Canada, Panama, Japan, Great Britain, Australia, Belgium, Argentina, Guam, Austria, and South Africa.

Event Highlights

  • With over 329 course hours, Overland Expo PNW Education had something for everyone. From navigating complicated border crossings to basic vehicle maintenance, no matter you're experience level, you could expand your mental tool kit at Overland Expo.
  • Campers from around the world and nearly every state exchanged inspiring stories in the on-site campgrounds about their favorite overlanding adventures. With activities from sunup to sundown, the campers had a full schedule equipping themselves for their next trip.
  • When the sun goes down, the fun doesn't stop at Overland Expo. Happy Hours, Booth Parties, the Foundation Raffle, and more fill the hours with fun and friendship.
  • The Pacific Rover Club competed in the "Vehicular Games," a trials-style competition that challenged both driver and vehicle. Attendees loved watching the tense action as each Rover navigated their way through the course.
  • The Overland Expo Foundation charity raffle was full of excited attendees who took home hundreds of prizes donated by our amazing exhibitors. Plus, the raffle raised over $16,000 for the Overland Expo Foundation.
  • The first Women Who Wander Fireside Chats was a huge success with 70+ attendees including Patty Upton, Connie Redman, Azure Oneil, Cara McClellan and other legends amongst the overlanding community.
  • GOSO Cookware debuted their made in USA carbon cookware and announced their upcoming Kickstarter campaign.  
  • Rhino-Rack displayed a 2024 Toyota Land Cruiser kitted out with a rack, tent, and awning, plus gear from other Overland Expo exhibitors. 
  • Goose Gear debuted their new plate system and camp kitchen kit for the INEOS Grenadier, turning this new and popular platform into a complete backcountry living space.  
  • Four Wheel Campers displayed their Orvis collaboration camper that’s as perfect as other FWC products for extended backcountry stays, but also loaded with features designed for the unique storage and transportation of flyfishing enthusiasts.  
  • The Shelby F-250 Super Baja was on display front and center. This impressive machine is custom built, and combines Ford’s incredible 6.7-liter Power Stroke® turbo diesel churning out 1,050 lb.-ft. of torque with a Shelby tuned advanced off-road suspension system. 
  • Toyota brought the 2025 4Runner Trailhunter back out for its second Overland Expo. As always, the Toyota Fireside Chat was packed with enthusiastic attendees looking to get an inside look at the new models from Toyota’s engineering and marketing staff members.  
  • GRIDRACK™ displayed their innovative Bed Slide and accessory line that also integrates with a number of industry-leading cargo management systems.

What People Are Saying

From Exhibitors:

"We've been attending all of the Overland Expo's since 2015 and it's the foundation to our business. This is the overland show for us period, there's nothing else like it and that's why we keep coming back." - Brian Fulton, CEO of Goose Gear 

 

You combine the access to the perfect audience with the right brands and the engagement level, with the ability to amplify our brands...everybody wins!” - Randy Propster of Outside 

 

 

"The attendees were a thrill to be around, swapping stories and gear tips that could fill a travelogue. With a crowd like that and hundreds of vendors, it was truly an incredible weekend in Oregon. The atmosphere was charged with the spirit of exploration, making every moment feel like a new chapter in our shared overlanding saga." - Kristi Barker of Rhino-Rack

 

"The venue is beautiful with everything from flowing green grass to snow peaked mountains. The customers are friendly and eager to see what you are selling. Can’t wait for next year!" - Dave Jansen, Owner of The Adventure Source

 

“Overland Expo is a great way for us to connect with our fans and provides them the opportunity to see and touch the product. We enjoy this experience with others that share a passion for adventure.” - Jennifer Morse of Pelican Products 

 

"Overland Expo PNW was awesome! We had a table full of products to sell and we sold out by mid-afternoon on Saturday. We had 500 units, and we underestimated the growth of this community!” - John from Heritage 1857 

From Attendees:

“I’m new to overlanding so between the classroom training and driving course, I’m getting a lot of really good information and starting from a place of facts instead of just guessing.” - Jarret from Bend, OR (Day Pass & Training Attendee)

 

“Love coming to these events to be with lots of like-minded people, see the products, talk to the manufacturers and see what’s going to work best for my adventures.” - Kevin C. from Washington (Weekend Pass Attendee) 

 

“We like to get here on Thursday morning when camping opens to see all the cool rigs pull up! We never get tired of that. We keep coming back because you get to see lots of innovative products at the expo and hangout with people with great stories in the campgrounds.” - The Robert Family from Reno, Nevada (Weekend Pass with Camping Attendees)

 

“We drove all the way across the country for this event! We’ve been once before and decided to come back again just because we enjoyed it so much. We got to hang out with a lot of cool people while camping. Making this thing a big trip is the best way to do it!” - Caleb S. from Arkansas (Weekend Pass with Camping Attendee)

Featured Media Coverage

  • Over 50 registered journalists attended Overland Expo PNW 2024. This group included top outlets amongst print, video, and online outlets, including our media sponsors Expedition Portal, OVR: Outside Vehicle Recreation, Outside, Overland Journal, Wildsam Magazine plus 4WD Talk, The Adventure Portal, Off Road Travel TV, and Jeep Talk Show. 
  • In addition to this group, hundreds of brand ambassadors, influencers and independent content creators were sharing their unique POV everywhere you looked.  

News

Goose Gear for INEOS Grenadier at Overland Expo PNW

The Best Gear of Overland Expo PNW

No matter if your build is mild or wild, you can find gear for your rig at Overland Expo. Here are some of favorite items from Overland Expo PNW.

Overland Expo PNW 2024 Recap

We just wrapped up another fantastic Overland Expo PNW with 16,000 plus attendees, exhibitors, instructors, and staff. We couldn’t have asked for better weather in beautiful Redmond, Oregon, and everywhere you looked there was innovative gear, awesome rigs, and inspiring conversations.

THANK YOU TO OUR SPONSORS!

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Our History Discover the excitement

Photo by Brett Willhelm, Willhelmn Visual Works

Photo by Brett Willhelm

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