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March 26, 2026
The Recap & ExcitementOverland Expo PNW 2025
Deschutes County Expo Center
Redmond, OR.
June 27-29, 2025
Event Statistics
- 16,500+ attendees
- 52% of attendees were new to Overland Expo
- 322 registered exhibitors
- 102 presenters, trainers, and VIPs
- 38 attending media
- 29 staff
- 304 classes, seminars, demos, activities, slideshows, and films; totaling 352+ session hours of instruction
- Attendees descended on Redmond, OR from 48 states across the country! The highest in attendance were Oregon, Washington, California, Idaho, and Nevada.
- Some attendees traveled all the way from Puerto Rico, United Arab Emirates, Austria, Australia, Canada, Denmark, Japan, Mexico, and New Zealand!
Event Highlights
- Hundreds of Educational Sessions Equipped Every Kind of Adventurer – From knot tying and wilderness first aid to camp toilet tips and earning income on the road, this year’s lineup offered practical skills and inspiring insights for every level of explorer.
- Overland Expo Training Team Delivered Hands-On Skills for Real-World Adventure – Sponsored by ComeUp Winch USA, the Training Team offered a full weekend of classroom learning and behind-the-wheel instruction on a custom-built course—using participants’ own vehicles to ensure skills translate when it matters most. Attendees learned critical techniques including winching, tire repair, and recovery, along with Tread Lightly! principles for responsible travel. Thursday featured full-day small group training, while Friday offered trail course sessions guided by pro instructors. Saturday’s custom-curated sessions provided exclusive one-on-one coaching on and off the trail.
- Evening Happy Hours Brought the Community Together – Each night at the Oasis Bar and Food Court, attendees gathered to unwind, connect, and kick off the evening’s festivities. Sponsored by Toyo Tires (Thursday), Maxxis Tires (Friday), and Pelican Products (Saturday), these relaxed gatherings were the perfect way to recharge and plan the night ahead.
- Subaru Pet Adoption Found Forever Homes – All six dogs at Saturday’s Subaru Pet Adoption event found loving homes!
- Foundation Raffle Raised Over $20K to Support Adventure Access – Thanks to the generosity of attendees and exhibitors, this year’s raffle raised more than $20,000 for the Overland Expo Foundation. Prizes included Nokian Tires, Gazelle Tents, AEV lights, Camp sunglasses, GOSO cookware, DECKED systems, Spyderco and Grizzly knives, TOPS Knives, Civivi Knives, InstaPrivy, Overland Glovebox Guide, Gaia GPS, VSSL, Dry Fox, Rugged Radio, Midland Radio, PACT, Ironclad Gloves, Lone Peak packs, SeaSucker mounts, TireRite gear, MORR Flated, ARB products, and more.
- Friday Night Film Fest Inspired – About 100 attendees gathered to enjoy a film lineup that sparked conversation and connection. Featured films included Where the Wild Things Are by Grace Schuessler and Latitude 70 by Michelle Francine and Roy Rudnick. Filmmakers were on hand for Q&A sessions, bringing the stories to life.
- Toyota Game Night Delivered Fun and Surprises – The Toyota booth was packed for Game Night, where surprise celebrity host Andy Bell kicked off the evening. Guests enjoyed chicken skewer bites while swapping stories about their rigs, high-mileage achievements, and model favorites. A lively bingo game and prize-packed raffle followed, with Toyota distributing 2,000 raffle tickets to eager participants.
- Women Who Wander Fostered Connection and Inspiration – This special networking event brought together women of the overland community for an evening of conversation, mentorship, and support. Azure O’Neil interviewed world traveler, educator, and longtime Overland Expo trainer Sarah Batten, who shared her incredible journey and experiences. Attendees enjoyed a welcoming atmosphere with a full bar and massive charcuterie spread.
- Howler Brothers Highlighted Adventure Style with Toyota – Howler Brothers showcased their signature Land Cruiser in the Toyota booth, celebrating their partnership and shared passion for adventure and style.
- Camp Subaru Live! Brought the Vibes with Live Music – Saturday night saw attendees gather on the grass to relax and enjoy live music from Nashville artists Cassidy Daniels and Trevor Panarello, creating a memorable close to the day’s adventures.
- Arda Exhibitor Lounge Offered Comfort and Connection – The Arda Exhibitor Lounge provided exhibitors with a welcoming space to start the day with breakfast, grab refreshments, and take a break in comfort between the action.
Photo & Video Highlights
Photo Gallery
Video Gallery
What People Are Saying
From Exhibitors:
"We’ve been really impressed by the traffic and the number of people who come by. People are definitely showing up to buy and we’ve moved through a ton of product which has been great. We love being a part of the overlanding community!" - Kendra Tobler, Marketing Director at Benchmade
"PNW has been the biggest show for us! People come here to buy so we always sell a lot at this show. We brought our chairs to this event and sold out by Saturday afternoon. Next year we’ll bring even more!”" - Nathan Hendrix, President at Kakadu
"Traffic has been great – we've worn out the grass in front of our booth! We’ve made some significant sales and made great relationships with van builders here." - Steve Austin, CEO at Boss Lighting
"Traffic has been consistent the whole show through! As soon as gates opened we’ve been talking about the product all day long and we've been able to sell through most of what we brought. It’s important for us to connect with this community because we know they value quality gear and a lot of thought and effort goes into every design we product." - Kyle Taylor, E-Commerce Manager at VSSL
"The weekend has been fantastic! We’ve gotten a lot of foot traffic – even more than we were expecting. We were so thrilled to see such a steady flow of foot traffic going by the booth!" - Eva Clark, Web Content Specialist at Nokian Tyres
"We were busy all day Friday and Saturday and met some solid prospects throughout the weekend. Overland Expo PNW is our favorite venue of the series and we hope to be back!" - Spencer Park, Manager of Bliss Mobil USA
From Attendees:
“I’m so inspired here, this is the coolest thing I’ve ever been to. I’m having the best time!" - Katy N. (Day Pass Attendee)
“I keep coming back for the community – especially the Subaru community. The vendors are really knowledgeable about their products and very willing to work with me on different layouts for camping in my car." - Derek P. (Weekend Pass Attendee)
“The Trail Course Experience was awesome! There was enough challenge, but it wasn’t too daunting for a newby like me. The instructors were great; super positive, really supportive, and where you struggled or had questions, they were right there." - Mack (Trail Course Experience Attendee)
Featured Media Coverage
- Over 30 registered journalists attended Overland Expo PNW 2025. This group included top outlets amongst print, video, and online outlets, including our media sponsors Expedition Portal, OVR: Outside Vehicle Recreation, Off Road Travel TV, Outside, Overland Journal, OutdoorX4, Wildsam Magazine and more!
- Oregon Central Daily stopped by to cover the event and share highlights with viewers across the region.
- In addition to this group, hundreds of brand ambassadors, influencers and independent content creators were sharing their unique POV everywhere you looked. Keep a look out for Overland Expo PNW coverage!
News
Overland Expo Mountain West ’25 Recap
We just wrapped up another fantastic Overland Expo PNW with loads of attendees, exhibitors, instructors, and staff. With lots of sun and cool evenings, we beat the heat wave and enjoyed phenomenal weather stunning Redmond, Oregon, and everywhere you looked there was innovative gear, awesome rigs, and people gathered together to learn, connect, and listen to each other’s incredible stories.
August 25, 2025
Best Gear at Overland Expo PNW 2025
Attending an Overland Expo provides the opportunity to see the latest and greatest gear from vendors throughout the country. With 322 exhibitors showing off thousands of products, you’d be hard pressed to see everything on offer in Redmond, Oregon this year. Fortunately, we spent the weekend scouring the vendor area looking for standout products. Here’s a short list of some of our favorite gear from Overland Expo PNW 2025.
July 14, 2025
The Best Rigs of Overland Expo PNW 2025
While it would be impossible to rank all of the rigs at the event, here are some of our favorite rigs from Overland Expo PNW 2025 in no particular order.
July 2, 2025