Day 1 wrapped with serious momentum, setting the tone for an unforgettable weekend. If you couldn't make it, here are a few highlights.
Day 2 kept the momentum going with a full day of community, connection, and hands-on experiences across the event.
Day 3: Ending on a High Note—Big Energy, Bigger Deals, and the Road to 2027
"The show has been really good so far, some great attendance, fantastic conversations. You get to speak to a broad spectrum of attendees you know are interested in the overlanding operating space and want to learn more about products and new brands and that kind of thing. It’s so diverse. If you have a passion for overlanding you can’t go wrong here." - GME, Shannon Gabb, VP GME US
"This is our 12th year with Overland Expo West here in Flagstaff and we’ve enjoyed in immensely. We find that the customers that come here are very knowledgeable in what they’re looking for and we have a historic customer base that loves coming back and seeing what we’ve got so it’s awesome. We go to several different overland type shows and motor adventure type shows, and what we find here is the customers are generally always prepared to buy. They’ve done their homework and it’s just a really well-informed demographic." - Adventure Tools, Paul Carrill, CEO & Founder
"The show has been fantastic, we are getting so many new people and regular customers, it’s a really good community atmosphere here where all the vendors get along, we all share our stories and it’s a really good way to share our successes not only with the exhibitors but customers alike. This is such a great event because people actually come here and camp, they get to live and use the products that we’re exhibiting here where at other shows you might visit and then go home. They stay here and use what we preach." - REDARC, Mark Bruce, Customer Development Manager
"We’re both from Flagstaff so we really love that it comes here, we’ve been going to it for six years now, it’s hard to miss. Every year we come up and see something new, learn something new, or just be able to see and touch and feel products that you normally see online. The facility is always laid out really well too, even though there’s so much stuff everything is pretty easy to find. This is first time we got to bring so that was the biggest one for us, he’s just going crazy." - Nick & Megan O. (Weekend Pass)
"There are a lot of cool rigs and things like that. You should definitely come at least once to see everything." - Bill (Day Pass)
"It’s our second time here, I really enjoy sitting in the classes and getting the opinion of experts and then getting to walk through the expo area and see all the neat gear. You definitely have to come experience it, there’s no other way to explain it." - Greg Loveless (Weekend Pass)
KC HiLiTES: Best Overland Rigs at Overland Expo West 2026
The Women Who Wander program continues to be one of the most engaging and fast-growing experiences at Overland Expo West by bringing together women across the overland community for connection, education, and inspiration.
Overland Expo West 2026 is just around the corner, bringing with it an exciting opportunity to score exclusive show-only deals.
Since its inception in 2009, Overland Expo has grown exponentially, expanded to five events across the United States, each featuring hundreds of vendors, over 100 presenters, trainers, and VIPs, and nearly 500 session hours of education. With so much to do during the event, it can be both exhilarating and a bit overwhelming for the first-time attendee to an Overland Expo.
Learn from experienced moto adventurers at Overland Expo West.
