The Recap & ExcitementOverland Expo West 2024

Fort Tuthill County Park

Flagstaff, AZ

May 17-19, 2024

Event Statistics

  • 29,500 attendees
  • 415 registered exhibitors
  • 119 presenters, trainers, and VIPs
  • 100 journalists
  • 42 staff
  • 318 classes, seminars, demos, activities, slideshows, and films; totaling 331+ session hours of instruction
  • Attendees descended on Flagstaff from all over the country. They span the country from 48 states. Ranging from Washington to Florida and Hawaii to Alaska.
  • International attendees visited from Mexico, Canada, Great Britain, South Korea, China, Philippines, and Australia.

Event Highlights

  • Overland Expo West gave attendees their first chance to check out the 2024 Overland Expo Ultimate Builds; the GMC Canyon AT4X and the Ural Gear Up. Both of these vehicles are outfitted with top of the line gear to increase their capability and comfort from some of the best brands in the overland community.  
  • Attendees got behind the wheel of the INEOS Grenadier at the Ride & Drive. Here they could experience the capability of the Grenadier first-hand on the obstacle course that mirrors real-world offroad obstacles. 
  • The Storytelling Pavilion, sponsored by K&N, was the place to learn from content creators about a wide range of topics, including photography, monetizing content, and more.     
  • Happy Hours, sponsored by Barebones, MAXXIS, and Rays, gave everyone an opportunity to meet fellow attendees, grab something to eat, and get ready for more evening activities. 
  • Every night at Overland Expo West, attendees had multiple options for after-hours activities with in-booth  after parties hosted by Toyota, BFGoodrich, KC HiLites, Equipt, AT Overland, and Honda. 
  • Beyond the Booth Parties, the Rider Justice Moto Party was as rowdy and fun as ever. It's an Overland Expo tradition that is not to be missed.  
  • The Overland Expo Film Festival, sponsored by GOAT BOXCO, featured work from inspiring filmmakers from across the globe. 
  • The Bivvies sponsored by Hankook Tires, WildTop, and Holley Off Road provided attendees with a place to take a break, get hydrated, and plan their day. 
  • The Saturday night raffle was an absolute blast raising just shy of $20k for the Overland Expo Foundation with tens-of-thousands of dollars of prizes donated by Overland Expo exhibitors.   
  • And, of course, we can't forget the rigs. Overland Expo West is undoubtedly the largest gathering of incredible overland camping rigs, from the outfitted daily driver to the expedition vehicle that's ready to drive around the globe. 

What People Are Saying

From Exhibitors:

The Overland Expo event series continues to provide Midland with the highest ROI of all the events we attend. The events are run with expert planning all the way thru to the on-site execution. Midland will continue to attend Overland Expos for years to come!
- Andrew Kinsman - Midland Radio Corporation


JackRabbit is looking forward to exhibiting at more Overland Expos! The quality of Overland Expo West exhibitors and attendees is top notch.   We've had great experiential marketing and sales engagements and it's been one of the most productive and most fun shows we've attended. Overland Expo is a great marketing channel for us.
- Jason Kenagy - JackRabbit eBikes



Overland Expo is the premier overland experience in the US. Equipt has been a vendor since year one, and it has been a wonderful experience to watch the brand grow from a few hundred folks to close to thirty thousand people over the last 15 years.
- Paul May - Equipt Expedition Outfitters


For Goverland, and its GOAT Expandable Camper,  Overland Expo was better than expected. We were able to find not only US domestic dealers for our Camper, but also able have constructive business conversations with potential distributors in Europe, Mexico, Puerto Rico, and Saudi Arabia. Consumer traffic was non-stop. We will absolutely return in 2025!
- Doug Jensen - Goverland


As a first time exhibitor at Overland Expo West, we couldn't be happier with the outcome. Not only was it great exposure for our brand, but the amount of orders we received at the show exceeded our expectations. We will definitely be back next year!
- Vince Caito - Yoshino Technology, Inc.


What an incredible three days! Our goals were to introduce our company and two new products to the Overland market, form B2B industry partnerships, and meet as many Overland community members as possible. Without a doubt, we were able to accomplish all three and more! Being  face to face with so many other passionate, knowledgeable, collaborative, and imaginative community members and business owners is valuable. I highly recommend it!
- Ed Gilmore - Gost Overland

From Attendees:

My first time at Overland Expo has been life changing. I've never been to such a large event filled with such incredible people. I've met so many world travelers and have really expanded my knowledge of what is possible in overlanding to travel the world!
- Annelise from Tuscon, AZ - Weekend Campers


Overland Expo West was a blast! The vendor area was beyond impressive. We met great people in the premium camping area and really enjoyed our time together. Will definitely be back again next year!
- Steve from Virginia, Premium Weekend Camper


"We're so happy to be here to see the manufacturers and meet the people who make the products! Next year we'll be coming back to camp because there is too much to see and do in only three days!
- Pamela from Sedona, AZ - Day Pass Attendee 


After our first invite to Overland Expo PNW 2023, we were honored to be invited to Overland Expo West in 2024. It was a pleasure to present and be involved in many roundtable discussions. We've taught many people that the trails aren't to be feared, and encouraged them to start overlanding the world!
- Robert & Clary Van Den Hoven, Instructor

Featured Media Coverage

  • Over 100 registered journalists attended Overland Expo West 2024. This group included top outlets amongst print, video, and online outlets, including our media sponsors Expedition Portal, OutdoorX4, Outside, Overland Journal, and Wildsam Magazine plus Gear Junkie, Car & Driver, Adventure Sports Journal, Motortrend,  Charles & Hudson Media, OVR, and American Outdoors Mag 
  • In addition to this group, hundreds of brand ambassadors, influencers and independent content creators were sharing their unique POV everywhere you looked.  


INEOS Grenadier Ride and Drive at Overland Expo West

Behind the Wheel of the INEOS Grenadier

At Overland Expo West I got behind the wheel of the INEOS Grenadier and took it around the test course to see how it stacked up against offroad obstacles.


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Photo by Brett Willhelm, Willhelmn Visual Works

Photo by Brett Willhelm


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